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Revolutionising Retail: refive Showcases Innovative In-Store Touchpoints at London’s Retail Technology Show

365 Retail

As the retail landscape evolves, refive is leading the charge in enhancing revenue and customer retention for brick-and-mortar stores. Join them at the Retail Technology Show at London’s Olympia on April 24 & 25, 2024, where they will demonstrate pioneering solutions designed to transform customer engagement.

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How to Use Blockchain in Marketing Data Security

Kissmetrics

The boom of Bitcoin has made blockchain technology a trending topic. More people see the value of investing in Bitcoin, and companies are warming up to the idea of using its technology in business. More people see the value of investing in Bitcoin, and companies are warming up to the idea of using its technology in business.

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Personalizing Ecommerce Emails? Use Dynamic Content

Optimizely

Savvy brands today are using dynamic email content to personalize offers that are delivered to each customer in real-time. Instead of just sending out the same email to an entire segment, the email is personalized to each and every individual, using customer data to specify the content based on each person’s interests.

eCommerce 199
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With great data comes great responsibility

Liveintent

And over 20% of companies are drawing from 1,000 or more data sources. So, how can businesses make the most of that data? In a recent AdExchanger interview, Karthic Bala, EVP of Data, Product and Technology for CNET talked about the importance of upholding data privacy over monetization. Contact us to get started.

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The Science Behind Time to Next Purchase

Optimizely

For today’s marketers, the challenge isn’t acquiring customer data — we have tons of it! The real struggle is extracting actionable insights from the data that can help guide your decisions as a marketer. Subscribed to your newsletter. Customized for your unique business. Clicked an ad. Made a purchase.

Article 170
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Lookalike Audiences help you find new customers

Liveintent

A lookalike audience is an audience of new potential customers who have yet to purchase with your brand but are likely customers based on attributes shared with your best customers. LiveIntent Lookalike Audiences are built from a seed of your first-party customer data.

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For Programmatic: Lookalike audiences help you find new customers

Liveintent

A lookalike audience is an audience of new potential customers who have yet to purchase with your brand but are likely customers based on attributes shared with your best customers. LiveIntent Lookalike Audiences are built from a seed of your first-party customer data.