Remove Customer Experience Remove Events Remove Multi-channel Remove Social Media
article thumbnail

5 strategies to stand out during BFCM

lateshipment

Retailers soon utilized this unique opportunity and started giving additional discounts to keep customers coming. The word spread, and now it’s the biggest shopping event before the holidays. Let’s take a look at some unique strategies that e-commerce brands have incorporated to convert the customers during BFCM.

article thumbnail

Which Multi-Touch Attribution Model is Right for Your Retail Brand?

Retail TouchPoints

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. Game Theory Meets Attribution.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Turn One-Time Holiday Buyers into Brand Loyalists

Retail TouchPoints

Now, foot traffic is still relevant, but brands also have to worry about growing their social presence, having social shops to make purchasing quick and easy, livestream shopping, oh and making sure this all connects back to their website/online store and that they are collecting data to improve future customer experiences.

article thumbnail

Marketers Must Adapt to Find More Authentic Ways to Engage With Customers

Retail TouchPoints

Social commerce is another area of opportunity for authentic engagements. Sometimes people consider “social commerce” to be “brands advertising on social media” or “using influencers to encourage sales of a product.” Truthfully, social commerce is neither of these. Omnichannel. Unobtrusive.

article thumbnail

How Rebecca Minkoff is Feeding her Risk-Taking Addiction

Retail TouchPoints

Gearing up for her brand’s 20 th anniversary she, of course, isn’t looking backward; she’s thinking about what’s next for her brand and the loyal community she’s built, through a blossoming media empire that includes social media, a podcast, a best-selling book and now, even a spot on The Real Housewives of New York City franchise.

article thumbnail

Google Aims to Make Shopping Online More Natural, Visual

Retail TouchPoints

“Natural” was the word of the day at Google ’s third annual SearchOn event , where the tech giant unveiled a host of new ways it is working to make search, translation, navigation and discovery online work and feel more like it does in the real world. But the way people seek information isn’t confined to a text box. The majority of U.S.

article thumbnail

True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

We were the only brand to partner with them at their event Saturday night going into the Super Bowl, so players could come through the True Religion locker room, which featured campaign imagery, products and styling suites, so we could dress them. One is we have a very diverse product. RTP: What can you tell us about Team True?

Fashion 264