Remove privacy
article thumbnail

Role of Knowledge Management in the Retail Customer Experience Scenario

Retail TouchPoints

According to Forbes, today’s business benchmark is customer experience. The key to having that edge over the competition is delivering top-notch customer experience, ensuring the quality of well-trained staff and continuously studying customer behavior and trends to ensure that customer needs and expectations are met.

article thumbnail

Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

Retail TouchPoints

Among the personalized experiences that Next Gen appreciates are: Pre- or post-purchase assistance via AI and chatbots ; Notifications of relevant discounts ; and Being able to save preferences for quick reference and later access. In fact, the study found that 81% of Next Gen uses AI chatbot features as a kind of “shopping buddy.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AI Isn’t Going Anywhere: How Retailers Plan to Deploy the Tech in 2024

Retail TouchPoints

Within the larger global market, McKinsey estimates that the retail and CPG sectors have the most to gain from AI , with potential to harness the tech and drive huge improvements in operational efficiency as well as the customer and employee experience.

Retail 312
article thumbnail

How Enterprise Modernization and Artificial Intelligence are Charting a New Course for the Consumer Industry

Retail TouchPoints

They strive to create seamless, personalized customer experiences to continue to attract discerning consumers and build efficient supply chains, yet they often encounter barriers presented by fragmented technology infrastructure, which hinders scalability without disruption. These businesses find themselves at a demanding intersection.

Consumer 246
article thumbnail

CIO Q&A: Lessons and Priorities from Aldo Group’s Companywide Digital Transformation

Retail TouchPoints

This shift toward unified commerce requires us to blur the lines between physical and digital retail and create a consistent and integrated customer experience across channels. Personalization: With the amount of choice available today, consumers expect personalized experiences tailored to their preferences and behaviors.

Supplies 274
article thumbnail

Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

Retail TouchPoints

In a recent study sponsored by Nvidia, 69% of retailers that used AI in 2023 reported that it increased revenues, and 72% said it reduced operating costs. And since synthetic data is anonymized, they could do this without compromising consumer privacy.

Retail 289
article thumbnail

New Study Finds Marketers Cite Customer Satisfaction as Top Priority

Digital Doughnut

In a survey of over 150 senior marketers, respondents shared their strategies and challenges in relation to data privacy, consumer expectations, transparency, algorithmic bias, and inclusivity and representation in advertising.

Customer 105