Retail TouchPoints

OCTOBER 16, 2023

When customers willingly and explicitly share their preferences, desires and intentions, it grants businesses a treasure trove of insights without compromising privacy. This data then empowers brands to create personalized experiences that stand out from competitors, enhance customer engagement and drive more relevant marketing campaigns.

Social Media 264

Social Media Consumer Information Marketing 264

Retail TouchPoints

MAY 1, 2024

Behavioral psychology: Understanding consumer behavior is crucial to crafting effective marketing strategies and designing engaging retail experiences. Additionally, consumers look for social experiences where they can readily access and feel products with friends and family.

Technology 288

Technology Arts Payments Customer Loyalty 288

SellBrite

JUNE 7, 2017

That’s why you need to develop post-purchase strategies: in order to enhance customer loyalty and drive revenue. While many businesses tend to focus their efforts on pre-purchase marketing, solid post-purchase tactics can extend the effects of your hard-won sales and keep the retail ball rolling. Run a post-purchase survey.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Retail TouchPoints

MAY 29, 2023

But with 73% of consumers saying that “a good experience is key in influencing their brand loyalties,” according to PwC , there has never been a better time for brands to relook at their processes, upgrade their antiquated technology and find a new solution that delivers a fair experience to sustain customer loyalty.

Customer Loyalty 263

Customer Loyalty Customer Experience Payment Services Social Media 263

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

B2B 225

B2B eCommerce BigCommerce Omnichannel 225

lateshipment

APRIL 2, 2021

Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . Hybrid (omnichannel) marketing is the future now. Stellar customer support = enhanced overall shopping experience.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

BigCommerce

NOVEMBER 13, 2017

Beer Cartel won the Innovation Award for Marketing Innovation. For creating a content asset that drove thought leadership, revenue and customer loyalty. This led to the creation of the Australian Craft Beer Survey. The aim of the survey was fourfold: to create publicity for Beer Cartel. Why they won.

Food and Beverages 227

Food and Beverages BigCommerce Marketing Social Media 227

BigCommerce

FEBRUARY 1, 2018

Conducting market research for your ecommerce business ideas is not only wise, it’s essential. No matter how stellar you feel your idea is, you’ll want to spend some serious time evaluating market demand and gathering hard facts before you order 2,000 product units or sign any contracts. Social media copy. Meta titles.

Marketing 354

Marketing Social Media eCommerce Arts 354

Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Marketing 363

Marketing Document Channel Social Media 363

Wiser

JULY 11, 2022

It’s essential that your business is able to engage shoppers, build customer loyalty, and drive sales. But developing an effective retail strategy takes more than just attracting customer attention. This can be done in many ways, including both paid and organically generated marketing advertisements.

Social Media 146

Social Media Retail Customer Loyalty Consumer 146

Groove

NOVEMBER 12, 2020

Modern-day businesses will struggle to be successful if they don't understand who their customers are. Understanding your customers and your audience is at the core of inbound marketing , which is the ideology of attracting, engaging and delighting customers. Connect With Customers On A Personal Level.

Customer Experience 356

Customer Experience Improvements Customer Social Media 356

Retail TouchPoints

FEBRUARY 28, 2023

Our recent survey of North American, UK and APAC consumers — which is the basis of an upcoming Eagle Eye report — found similar trends globally: 61% of shoppers worldwide are using money-saving tactics like seeking out on-sale items and coupons more often. Seizing the Moment That opportunity lies in the retail loyalty program.

Retail 259

Retail Books Consumer Social Media 259

Kissmetrics

JUNE 7, 2021

Should your brand make a serious, emotional ad or produce fun, light-hearted content on social media? By the time we’re done here, you’ll have more than just an e-commerce marketing vision board. Father’s Day sales events present exciting opportunities to both e-commerce sellers and marketers. Uncommon Goods. Stitch Fix.

eCommerce 219

eCommerce Marketing Social Media Events 219

RetailMinded

JULY 8, 2021

For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and businesses are still reluctant to engage in this approach.

Marketing 106

Marketing Retail Customer Loyalty Social Media 106

Retail TouchPoints

JULY 10, 2023

Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past. Assistive customer service. Assistive customer service. Automatic price optimization.

Merchant Services 272

Merchant Services Shipping Costs Retail Social Media 272

Wiser

JULY 25, 2023

Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. A promotions strategy is a marketing plan that small businesses use to get the word out about their products and services. Here’s what you need to know.

Small Business Retail 147

Small Business Retail Social Media PPC Events 147

Kissmetrics

NOVEMBER 5, 2020

Creating a customer journey map is enough to make even the best marketer freeze in their tracks and realize how little they really know about their prospects. A customer journey map is a diagram that illustrates each step in the buyer journey, including who the customer is, what their needs are, and what objections they face.

Customer 349

Customer Social Media Comparison Shopping Information 349

Sailthru

JUNE 23, 2023

While similar to Gen Z in some respects, Millennials are the ones who have made terms like the gig economy, purpose-driven marketing, and user-generated content more than just fleeting buzzwords. Even though they are the first generation of social media natives, email remains one of the most powerful channels for reaching Millennials.

Marketing 78

Marketing Social Media Customer Loyalty Banking 78

RetailMinded

MARCH 21, 2024

And while conventional marketing like print, online, television and radio advertising still has a place in any brand awareness plan, newer methods of marketing can help give your product that additional oomph that can really drive engagement and boost sales. When it’s done right, experiential marketing is highly effective.

Marketing 52

Marketing Consumer Electronics Social Media Webinar 52

ESW

DECEMBER 4, 2023

Product drops are effective sales and marketing strategies for driving engagement and revenue. In fact, 66% of surveyed fashion brands and 78% of footwear brands say product drops are an important part of their business. According to a PYMNTS survey , 43% of consumers have participated in product drops within the past month.

Social Media 78

Social Media Events Fashion Customer Loyalty 78

lateshipment

MAY 21, 2021

Considering all these stats, you can say that a business needs to focus on improving customer retention to increase sales and revenue. Steps to retain your eCommerce customers. Here are five steps that you can follow to retain your eCommerce customers: 1. Leverage email marketing. Create a customer loyalty program.

Customer Retention 130

Customer Retention eCommerce Customer Social Media 130

Smile.io

FEBRUARY 23, 2022

The key to creating these brand advocates is a little something called loyalty marketing. And while having a customer loyalty program is a great tool, it’s not the end all be all. Loyalty marketing involves every part of the customer journey and when done correctly is a great growth strategy.

Marketing 72

Marketing Customer Loyalty Customer Retention Social Media 72

Omnisend

JANUARY 8, 2024

Instead, you can build customer retention by nurturing solid relationships through: Excellent customer service Personalized interactions Attractive incentives In this article, we’ll look at effective strategies you can use to drive more repeat purchases for your business. Start free today See pricing What is a repeat customer?

Customer 88

Customer Customer Retention Social Media X-cart 88

Optimizely

JUNE 10, 2020

And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty? Many Sephora shoppers seek out the Rouge (top tier loyalty membership level) as a badge of honor.

Customer Loyalty 195

Customer Loyalty eCommerce X-cart Outdoor 195

Omnisend

MAY 3, 2023

Look no further than email marketing campaigns. In this post, we’ll explore different types of email marketing campaigns with examples and provide tips on how you can create your own successful campaign. In this post: What is an email marketing campaign? Here’s an example of Duolingo’s email marketing campaign.

Marketing 147

Marketing Download White Paper Recommendation 147

ESW

DECEMBER 1, 2023

In fact, the most recent Global Voices survey from ESW shows that consumers value authenticity and will reward authentic brands. In this post, we’ll look at the survey results, explore what it means for brands to be authentic and provide ways to overcome the challenges of being authentic in a diverse global market.

Merchant Services 78

Merchant Services Customer Loyalty Consumer Social Media 78

RTP blog

JUNE 10, 2019

At the same time, the notion of customer loyalty has never been more important. According to the Wharton School’s Marketing Metrics , the probability of selling to an existing customer is 14X more than attracting a new one. The idea is to gain a 360° picture of customers with deeper levels of insight.

Customer 150

Customer Customer Loyalty Social Media Recommendation 150

eCommerceFuel

OCTOBER 1, 2020

Customer loyalty is the key to customer retention, meaning repeat customers for your business. The fundamental goal for an eCommerce shop is to attract customers, and ultimately keep them coming. Adapted from a traditional shop model, an eCommerce customer loyalty program is essential for customer retention.

Customer Loyalty 44

Customer Loyalty eCommerce Customer Shipping Costs 44

Kissmetrics

MARCH 26, 2021

From social media to Google Ads , companies invest thousands of dollars a month into paid ads. When it comes to paid ads, most marketers and business owners track metrics like click-through rate (CTR), quality score, and cost per click (CPC). 7 Ways You Can Use Customer Loyalty to Lower PPC Churn Rate.

PPC 319

PPC Document Customer Loyalty Improvements 319

Retail TouchPoints

OCTOBER 4, 2021

A survey by Klarna found that 75% of Gen Z, 76% of millennials and 60% of Gen X are looking for more flexible payment options. After all, it’s better to advertise fewer products than harm customer loyalty by telling someone the item they ordered isn’t actually available. Big Box Stores Will Take Market Share From Amazon.

Merchant Services 313

Merchant Services Payment Services X-cart Supplies 313

GetElastic

NOVEMBER 8, 2019

Still, those brands that can develop and maintain the best customer relationships are going to end up on top and ensure long-term success. Here are five ways to improve those customer relationships: 1. Reward loyalty. You don’t need to implement all of these but adopt those that make sense for your customers and business model.

Social Media 158

Social Media Customer eCommerce Customer Loyalty 158

Wiser

JULY 25, 2023

Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. A promotions strategy is a marketing plan that small businesses use to get the word out about their products and services. Here’s what you need to know.

Small Business Retail 78

Small Business Retail Social Media PPC Events 78

Smile.io

MAY 1, 2023

Customer retention is the opposite of customer acquisition, which is often the strategy most ecommerce brands prioritize over customer retention. Customer acquisition is when a retailer tries to get new customers through organic and paid channels, like social media, ads, etc. and a sample of over 1.1

Customer Retention 60

Customer Retention Customer Customer Loyalty Merchant Services 60

ecomdash

AUGUST 6, 2019

Summer is here and that means that it’s time to start thinking about back-to-school marketing, sales, and promotions. To help you take advantage of the season, we have five marketing tactics to target back to school shoppers below. Back-To-School Marketing Tactics for Online Sellers. So, be active on your social media platforms.

eCommerce Marketing 60

eCommerce Marketing Marketing eCommerce Social Media 60

Retail TouchPoints

NOVEMBER 18, 2021

“We discovered that up to 80% of our customers were more petite and curvier than we previously thought,” said Tanya Zrebiec, Head of Innovation and Strategy at 1822 Denim. Make loyalty programs experiential and community-oriented. Listen to what your customers are saying.

Consumer 250

Consumer Merchant Services Social Media Technology 250

MagentoBrain

MAY 23, 2023

Customers who are loyal to a brand are more likely to make repeat purchases, recommend the brand to others, and defend it against competitors. In today's competitive market, building and maintaining brand loyalty is essential to stay ahead of the competition and thrive in the long term.

Social Media 52

Social Media Customer Loyalty Customer Data Improvements 52