Retail TouchPoints

NOVEMBER 24, 2023

A recent survey of more than 2,000 consumers revealed that over half won’t be able to buy as many gifts as last season, with more than one-quarter of the respondents claiming they plan to limit how much they spend. Step Two: Amplify your most impactful content across your social channels.

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Social Media Events Gifts Consumer 285

Retail TouchPoints

MAY 12, 2023

Consumer behaviors today are more nuanced than that, with younger generations especially engaging with a “blended and inter-dependent tapestry of entertainment” that includes streaming video, social media, music and gaming as well as traditional television and movies.

Games 287

Games Social Media Multi-channel Consumer 287

Retail TouchPoints

FEBRUARY 9, 2022

Online retailers and brick-and-mortar stores are having a tough time keeping up with the ever-growing digital market and the audience characteristics that are developing with it. Let’s take a look at how digital surveys could be the secret to collecting the insightful data and innovation leads you are looking for.

Payment Services 252

Payment Services Shopping Carts Omnichannel Multi-channel 252

Retail TouchPoints

APRIL 7, 2023

Many shoppers are cutting back their spending under the weight of more than a year of inflation, but there’s still good news for the luxury industry — 62% of its shoppers plan to spend the same or more on luxury in the next three months compared to the last three months , according to Saks Fifth Avenue ’s Saks Luxury Pulse survey.

Travel 257

Travel Social Media Marketing Fashion 257

Retail TouchPoints

JULY 28, 2020

But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. Click here to register to attend the Aug.

Webinar 225

Webinar Consumer Marketing Consumer Goods 225

Optimizely

SEPTEMBER 11, 2018

While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone. This is exactly why you should survey your customers directly. With surveys, you can find out first-hand what buyers really and truly want from your B2C brand.

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Customer B2C Social Media Improvements 250

Retail TouchPoints

SEPTEMBER 27, 2023

For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried. For example, social media was cited as the top touch point ( 40% ) for driving awareness.

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Social Media Multi-channel Consumer Comparison Shopping 297

Retail TouchPoints

FEBRUARY 25, 2022

The explosive growth of China’s luxury fashion sector is being driven by a major influx of new shoppers: 50% of customers entered the market just in the past 12 months, and this group is expected to drive 80% of its growth, according to a survey by Oliver Wyman. All Social Media is Important, from Livestreaming to Direct Messaging.

Social Media 281

Social Media Marketing Gifts Channel 281

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . of total company revenue so far this year.

Omnichannel 262

Omnichannel Marketing Social Media Channel 262

Retail TouchPoints

JANUARY 31, 2024

Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message.

Marketing 253

Marketing Customer Retention Shopify Social Media 253

365 Retail

FEBRUARY 10, 2023

In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows. This finding comes from ChannelAdvisor, a CommerceHub company, which conducted a survey of C-suite employees at large consumer electronics brands (with over 500 employees).

Channel 121

Channel Consumer Electronics Consumer Electronics 121

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Marketing is all about metrics. Survey Monkey. Add-On Slack Apps for Metrics.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Retail TouchPoints

OCTOBER 16, 2023

This data then empowers brands to create personalized experiences that stand out from competitors, enhance customer engagement and drive more relevant marketing campaigns. This data can then inform personalized marketing campaigns, showcasing tailored product recommendations that align with each customer’s unique style.

Social Media 273

Social Media Consumer Information Marketing 273

ROI Revolution

JULY 11, 2022

Between website SEO , ecommerce blogs, email marketing, and conversion rate optimization , one thing remains clear: Content is still king. We conducted a survey of 170+ digital marketing professionals to get a clear picture of the current ecommerce landscape. Why is content marketing important? Email Marketing.

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Blog White Paper SEO Marketing 158

Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. New research from Havas Media Network , in partnership with Snap, Inc. The partners surveyed 28,500 of this desirable consumer set from across the U.S., in a statement.

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Social Media Payments Payment Services Consumer 238

Retail TouchPoints

JULY 27, 2023

Unfortunately, this is something marketing professionals often overlook. The solution to this problem is empathetic marketing, which recognizes, understands and appeals to the role that emotions have in the decision-making process. Going a step further than that, we actually can’t make a decision if we can’t feel.

Customer 194

Customer Marketing Consumer Toys 194

Kissmetrics

FEBRUARY 23, 2021

Why should marketers care about them right now? Generation Alpha Culture and the Future of Marketing. For starters, Generation Alpha will be the most technologically advanced generation to date, growing up with mobile devices, AI, social media, advanced healthcare, and robotics as parts of their everyday lives.

Social Media 271

Social Media Marketing Technology Information 271

Algopix

SEPTEMBER 26, 2023

One of the most effective strategies to achieve this is through market gap analysis. In this comprehensive guide, we will explore the concept of market gap analysis, the steps involved, and how Amazon sellers can leverage it to their advantage. What is a Market Gap? This is where market gap analysis comes into play.

eCommerce 129

eCommerce Marketing Social Media Supplies 129

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. of these emails being spam, 36% of which are from marketing and advertising initiatives.

Small Business Retail 233

Small Business Retail Marketing Retail Social Media 233

Kissmetrics

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? Beyond this, there are various ways to market without cookies. Let’s find out.

Marketing 264

Marketing PPC Social Media Books 264

Retail TouchPoints

NOVEMBER 22, 2023

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables. Consumers expect to see the real products and packaging.

Marketing 259

Marketing Food and Beverages Retail Consumer 259

Retail TouchPoints

DECEMBER 13, 2023

This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyalty overall. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

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Retail Customer Loyalty Social Media POS 312

Retail TouchPoints

JULY 11, 2022

Tip #2: Gen Z Is unlikely to complete a traditional CX or EX survey. Get ready for a mic drop moment: Gen Z is simply less likely to fill out a traditional survey. We suggest micro surveys, social media and review sites and live chat to gain the intelligence you need to compete for Gen Z’s loyalty.

Customer Experience 297

Customer Experience Social Media Customer Live Chat 297

Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. The market could reach $783.3 Social Media Creates a Blueprint for Future Innovation.

Social Media 271

Social Media Channel Technology Travel 271

Omnisend

DECEMBER 12, 2023

It’s event marketing. Event marketing can help you build solid customer relationships and brand awareness through genuine, laid-back conversations. We created this guide to help you execute the best event marketing strategy for your own business and offer examples along the way to inspire you. What is event marketing?

Events 88

Events Seminar Marketing Workshop 88

RTP blog

AUGUST 8, 2018

Last week, Retail TouchPoints unveiled its inaugural Personalization Benchmark Survey , revealing how retailers have reaped the benefits of personalization strategies as well as identifying where there is still room for improvement. With 66% of retailers crediting personalization strategies with increasing their sales, and 46%.

eCommerce 150

eCommerce Social Media Consumer Improvements 150

ChannelAdvisor

NOVEMBER 8, 2023

Brands and retailers spend their whole careers chasing down answers to these questions — but we’ve revealed them in our 2023 global online survey results. Our 2023 Online Consumer Behavior Global Report covers the trends shaping global e-commerce today with survey findings (in partnership with Dynata) from over 6,000 consumers worldwide.

Consumer 52

Consumer eCommerce Consumer Electronics Multichannel 52

Retail TouchPoints

JUNE 11, 2020

Nearly all ( 98% ) business decision makers agree that not providing a seamless customer experience has business implications, including decreased Net Promoter Scores ( 49% ), reduced customer visits ( 48% ), and lost revenues or market share to direct competitors ( 44% ). Forrester conducted three online surveys for the report.

eCommerce 152

eCommerce B2B Toys B2C 152

Retail TouchPoints

MARCH 15, 2022

AMP for email has continued to improve functionality, providing email marketers with a slew of personalization and interactivity capabilities — adding loads of features to the inbox. AMP for email allows marketers to send surveys and collect data, too. For example, now customers can take a survey directly from an email.

Marketing 273

Marketing Document Payment Services Shopping Carts 273

Kissmetrics

DECEMBER 16, 2020

So, you dive into affiliate marketing, which has a lot of earning potential. A study from VigLink (now Sovrn) shows that affiliate marketing is the biggest revenue generator for publishers after Google AdSense. Once you’ve started with affiliate marketing, you can gain more revenue from using more advanced affiliate methods.

Marketing 279

Marketing Shipping Costs Social Media Blog 279

Kissmetrics

JULY 12, 2021

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? It’s perfect for content marketing. The good news?

Marketing 362

Marketing Payment Services Payments Events 362

Retail TouchPoints

NOVEMBER 10, 2022

While large-scale surveys help identify macro trends and predictions, micro-surveys can glean new insights into specific communities of users. eBay Ads recently surveyed both groups to understand the trending themes among 2,000 online shoppers in the U.S. Taking an Agile Approach to Marketing and Advertising.

Gifts 258

Gifts Social Media Shipping Costs Consumer 258

Kissmetrics

NOVEMBER 3, 2021

Data labeling turns raw data into useful information that can then be utilized for optimized marketing. That’s why this article will delve into the many uses of data labeling for marketing and some platforms you should consider using to get the most out of your data. 5 Uses for Data Labeling in Marketing. What Is Data Labeling?

Marketing 266

Marketing eCommerce Social Media Automotive 266

ROI Revolution

JANUARY 21, 2019

Pinterest has had a banner Q4: 250 million monthly users, ranked November’s most popular social media app by online users, and over $1 billion in revenue in 2018. Teen Engagement with Social Platforms. Interested in seeing how our social media trends have changed since Q3? You’ve Peaked My Pinterest.

Social Media 60

Social Media Internet Retail Channel Information 60

Retail TouchPoints

SEPTEMBER 28, 2021

We recently surveyed almost 15,000 consumers across 14 countries to better understand the global opportunity for DTC brands and found that more than half of the millennials surveyed (52%) made purchases online from brands located outside of their home country during the pandemic lockdowns.

Consumer 254

Consumer Social Media Shipping Costs Shipping 254

Kissmetrics

AUGUST 23, 2021

That’s why we sought out the best digital marketing accounts to follow and added them to our feed. In addition to general knowledge-sharing, all 11 individuals have unique voices and styles, bringing a welcome break to marketing content that looks identical to all of its contemporaries. Niche: Digital marketing. Neil Patel.

Marketing 279

Marketing SEO Games Social Media 279

Retail TouchPoints

JULY 13, 2020

A survey by CMO Council and Catalina found that 72% of marketers said the time gap from insight to action is too long, and nearly 60% point to inconsistencies with the level of depth and granularity of customer insights — while another 36% admit they simply don’t have the data they need to know shoppers.

Marketing 201

Marketing Social Media Shopping Carts Information 201