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The Age of ‘Pixel x Frame’: Social Experiential Design

Retail TouchPoints

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. This exercise is a critical foundation to the experience design phase.

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Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing

Optimizely

We ordered a women’s tank top to get a glimpse into their customer experience. ?Want Right away, we saw retargeting ads for OV products on multiple websites across Google Display network and multiple social media channels. But is their marketing as high performance as well as their workout gear? Retargeting. Email Marketing.

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The Psychology Behind Customer Loyalty

Optimizely

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. By looking deeper into the psychology behind customer loyalty programs, a clearer picture of how brands should be incentivizing customers comes into focus. .

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7 Fitness Advertising Tips and Strategies

Kissmetrics

What’s more, social media platforms may have other restrictions on what you can say in a fitness ad. Social media posts and blog posts are great, but they’re not enough on their own in the fitness market. Unsurprisingly, they can also help a new fitness company expand its customer base. Just shy of 66 million.

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Top 4 Learnings From eCommerce Businesses That Handled the COVID-19 Situation Right

lateshipment

Hang on till the end for a great way to engage customers in the last mile! With shop closures being the norm in most parts of the world, and with social distancing no longer an option but a mandate, the fear of losing business has been at an all-time high. Leverage Social Media?. Let’s explore these! Nike’s Digital Push?.

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Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

Retail TouchPoints

And at a time when knowing and resonating with your customer is the key to survival, retail brands are hoping to get further context. Social media sites and apps have never had the novelty older generations experience because they’ve always been available to them. Access to Community. Gen Z has grown up immersed in technology.

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A 2-Step Framework for Thriving in a Competitive Vertical

Optimizely

While every other brand in this vertical focused on elite athletes, performance, and shattering records, Outdoor Voices differentiated themselves by focusing on the average person who just wants to get out there and exercise. It shows up most often on their social media channels, as users frequently (and without being prompted!)

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