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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 194
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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

In the race to decode user intent sans cookies, gen AI emerges as a game changer. It’s not merely about substituting cookie-based tracking with another data-centric method. Traditional keyword searches fall short, but with gen AI fueled by massive data sets, a system like Lucidworks Fusion can quickly deliver precise answers.

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What is Vero? 9 Things About the New Social Media App

Kissmetrics

Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. According to a recent study of social media in the United States, most people use an average of three of the top eight platforms. What is Vero Social Media? It’s true social. No data mining.

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The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

Retail TouchPoints

Many operate through social media platforms, with Facebook and Instagram being top performers. Life experiences are catalysts for forging these communities — milestones such as going off to college or having children can serve as a baseline for connection, as individuals seek out those they can relate to and get recommendations from.

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Key Ecommerce Personalization areas to focus on

lateshipment

77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized experience ( Forrester ). Through Enhanced Customer Satisfaction and Customer Engagement with your website, lets you collect a lot of data from what the pattern of the customer. A Branded tracking page could be a game-changer.

eCommerce 130
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Why SaaS Brand Advocacy is More Important than Ever in 2021

Kissmetrics

Encouraging your own network to promote your content and product from their personal social accounts is a potential game-changer for SaaS brands. This is social proof at its best. Content shares and product recommendations work because people trust peers and thought leaders more than they trust brands and institutions.

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Capitalizing on Livestreaming’s Growth Potential: Expert Advice for Newbies

Retail TouchPoints

For brands considering livestreaming or just starting to dip their toes in the water, experts recommend answering three basic questions that will shape their live commerce strategies. Bao Arakov, Livestreaming Analyst at Coresight Research, recommended that brands ask (and answer) three key questions: 1. Who is our target consumer?”