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Influencer Marketing Basics: Using Social Stars for Your Ecommerce Marketing

Omnisend

Most of us have heard the term influencer, but you might be asking yourself, “What is influencer marketing and how does it work?”. Influencer marketing is a type of social media marketing that uses product mentions, endorsements and testimonials from influencers (more about them in a moment). Reading Time: 8 minutes.

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Marketing Unboxed: The Honest Company’s Marketing Cleans Up

Optimizely

But how fresh is the Honest Company’s marketing? And while the brand’s site UI is a bit confusing and they haven’t invested in many paid ads, the Honest Company’s marketing strategy is focused and clear. Want even more in-depth marketing reviews? Check out these recent episodes of Marketing Unboxed!

Marketing 150
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Ecommerce Customer Experience: Creating a Truly Great Experience for Users in 2020

BigCommerce

When Exxel Outdoors’ mobile traffic started really taking off, they noticed that the revenue wasn’t following. The amount of effort it…

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Top 5 China Ecommerce trends to watch in 2023

365 Retail

In 2022, roughly 1 billion consumers shopped on e-commerce channels across China, generating 45.3% As one of the world’s largest e-commerce markets in terms of sales, retailers and brands should look to China to keep on top of key trends, innovations, and consumption behaviours. of all retail sales online.

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How to Understand and Improve CTOR (Click-to-Open Rate)

Kissmetrics

Email marketing is one of the most important strategic channels in a marketer’s toolkit. According to UK DMA , 91 percent of marketers rate email as their most important channel, followed by social media at 83 percent. This would be a 42 percent open rate, which is a strong metric by email marketing standards.

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The Power of YouTube Influencer Marketing: 2X Brand Awareness Plus Customer Trust & Sales — What’s Not To Love?

BigCommerce

There’s a variety of influencer marketing tactics out there –– and many of them are highly effective. Whether you are paying influencers to promote your product, or working to build yourself a community of ambassadors that take on the micro-influencer movement, influencer marketing can help you tackle every part of your sales funnel.

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Streamlining Ecommerce Expansion with a DTC Partner

ESW

The global ecommerce landscape is full of opportunities for businesses to broaden their horizons beyond domestic borders. However, venturing into the international market presents a myriad of challenges—from navigating complex logistics to ensuring a seamless customer experience across diverse cultures. between 2024 and 2029.