A Deep Dive On Monolith Platforms vs. Ecommerce Microservices vs. Headless Commerce
BigCommerce
MAY 28, 2019
These days, it’s hard to spend too much time reading about ecommerce trends without stumbling on an article on microservice…
May, 2019
articles 
The Science Behind Time to Next Purchase
Optimizely
MAY 30, 2019
For example, a customer’s time to purchase might be quicker if they click on a social media post then read a blog article and then visit a product page compared to if they enter a product page via a Google ad then subscribe to your newsletter and then read a blog article. It also takes into account the timing of these actions.
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Turn Payments Into Personalization: Unlock the Value of Transaction Data
The Pragmatic Path to Composability: Creating Efficient Commerce Systems
Trending Sources
How to Generate 100 Content Ideas in 60 Seconds (Seriously)
Kissmetrics
MAY 7, 2019
You’ll see a report that looks something like this: You then pick a few keywords and create articles about them. Here’s an interesting stat for you… 8 out of 10 people will read your headline, but only 2 out of 10 will click through and read the rest of your article. And what are the keywords that each article ranks for?
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277 30 Exit-Intent Popup Examples & Best Practices for Small Online Businesses
Omnisend
MAY 27, 2019
Popups remain one of the most effective ways to collect new subscribers and a bunch of other benefits that will be discussed in this article. Although most online resources write about how people hate popups, they still use popups themselves.
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9+ reasons on why Tableau is extraordinary
Canonicalized
MAY 24, 2019
I hope this article will help some of you avoid making the same mistake I did. Fast forward to the present, and I am using Tableau every day. I can't imagine life without it! I decided to expand on the reasons I believe this software is extraordinary. The post 9+ reasons on why Tableau is extraordinary appeared first on Canonicalized.
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How Can Retailers Maximize ROI From Tech Investments?
RTP blog
MAY 22, 2019
Bryan Wassel, Associate Editor: One possible change to retailers’ relationship with technology is that shoppers may own their own personalization tools, rather than let retailers take care of it.
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How to Drive More Repeat Purchases Than Ever Before
SellBrite
MAY 10, 2019
Support Article Writer – A strong writer who can create FAQ and other supporting content about your products for your website. To learn more about the impact of loyalty programs and to dig into real examples, explore this helpful blog article from Shopify. For ideas, take a look at this popular article from the Sellbrite blog.
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How Do Search Engines Work?
ecomdash
MAY 9, 2019
This will be the first article for our series on Search Engine Optimization (SEO). By introducing different mediums such as videos, reviews, articles, comparisons, and images, search engines deliver innovative platforms that answer these questions. What is a Search Engine?
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AdRoll Review: Advertising and Re-targeting at its Finest
Ecommerce Platforms
MAY 28, 2019
You may also want some awesome articles or videos being shared through Facebook or other social sites. This is where you can find a wide range of videos and articles on topics like advertisements, reporting, and integrations. For instance, you might want to get an ad out about your website in People Magazine or ESPN.
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91 So now retail Is all about the experience? Just what the heck does that mean?
Steve Dennis
MAY 1, 2019
There is also the question of how much is scalable and profitable, but that’s a different article. And that’s often because they not only practice the first three ideas I’ve mentioned, it’s built into their brand’s DNA.
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160 Sailthru Enhances Email Composer and Lifecycle Optimizer
Sailthru
MAY 6, 2019
Now you can go deeper, automatically sending these messages to any mobile user who, say, leaves a product review or comments on an article. We already have recipes for the most common triggers, such as welcome and abandonment series. Updated to Email Composer. Updated Settings.
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The Google Ads Strategy That Will Finally Make You Money
Store Growers
MAY 2, 2019
In this article, I’ll show you how to think more strategically about Google Ads. As a bonus with this article, I’ve created a worksheet to help you implement this Google Ads strategy for your own online store. It can be used to map out all of your marketing activities, but in this article, I’ll use it for Google Ads specifically.
Ecommerce Lately: April 2019
ecomdash
MAY 1, 2019
Now that thespring showers have disappeared, let’s review all the latest ecommerce news from April in our most recent Ecommerce Lately article. Etsy’s Site Gives Sellers Problems. Etsy’s search feature created issues for both buyers and sellers as most of the results that show up were outdated products.
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How to Use Video in Your On-Site Engagement Strategy
UpSellIt
MAY 1, 2019
In this article, we’ll take a deep dive into on-site video, starting first with the benefits it provides. ” On-site video has experienced a surge in popularity recently years, and for good reason. Increased Conversions. They’re the reason we’re all here, right? Unsurprisingly, customers prefer to buy products they fully understand.
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Recart Review: A Customer Journey Solution (March 2019)
Ecommerce Platforms
MAY 16, 2019
Their help center comes with plenty of easy-to-follow articles, and there are “growth specialists” available via email, Facebook and Instagram. Recart offers plenty of additional assistance for people who are launching a cart abandonment strategy for the first time.
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Ecwid vs Shopify: Everything You Need to Know (May 2019)
Ecommerce Platforms
MAY 7, 2019
Be sure to check out this article for more info on Shopify's pricing structure. The Shopify Plan ($79 per month): This bundle's better suited to entrepreneurs looking to grow their business. The Advanced Shopify Plan ($299 per month): This is by far the most advanced plan and is useful for scaling businesses. Extra Shopify Costs.
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147 Celery Review for 2019: A Payment Processor With Delayed Payments, Referrals and More
Ecommerce Platforms
MAY 22, 2019
As for the actual dedicated support from Celery, customers are able to tap into the online knowledgebase, with a huge collection of articles and tutorials covering everything from installing Celery on your website to setting up your shipping options.
Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns
Inflow Insights
MAY 3, 2019
We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic.
The Best Mailchimp Alternatives: Top Solutions Reviewed for 2019
Ecommerce Platforms
MAY 30, 2019
In this article, we're going to be looking at 10 of the top Mailchimp alternatives for 2019 – and who they would work best for. ?? Since email has the highest ROI of any marketing strategy out there, you can't afford to settle for something that's not going to deliver excellent results for your business.
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126 Creating a Conversion-Centered Product Detail Page
Optimizely
MAY 28, 2019
This is a guest post by David Hoos, the Director of Marketing at The Good , conversion rate experts who turn more visitors into customers through detailed data analysis and testing. . Not considering every aspect of the customer’s experience on your site can be a costly mistake.
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Case Study: How Pruning This Online Store’s Blog Boosted Strategic Content Revenue by 64%
Inflow Insights
MAY 21, 2019
This was Google’s algorithm adjustment to improve user experience during a time when many websites tried to rank through mass-publishing low-quality content (like those 300 word keyword-stuffed articles). Despite current best-practices, the idea that more content will always help a site rank hangs around quite stubbornly.
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30+ Ecommerce Metrics Benchmarks (May 2019)
Store Growers
MAY 1, 2019
This article bundles all of the different research and reports that I have collected over the years. For new clients, these metrics offer a great way to put together a plan to set goals and expectations. And with existing clients, benchmarks are good way to see how we stack up against others.
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Setting up Magento 2 on-page and technical SEO
Onilab User Guides
MAY 17, 2019
Read about the lazy load in our article on the most popular Magento optimization requests we are getting. Check out the article above and the post on Google Lighthouse Audit Metrics to learn more. SVG: is used for logos and icons. Note: image loading affects the overall site load speed and impacts SEO. XML sitemap. use ElasticSearch.
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SendinBlue Review: Is This Email Marketing Service Worth It?
Ecommerce Platforms
MAY 9, 2019
I have included my review of this service in this article below but before going into that, I want to briefly touch upon another important matter as it relates to online marketing.
9 Ideas for How to Upsell Your Customers and Increase Sales
SellBrite
MAY 24, 2019
As this article from Crazyegg points out , “Free shipping works only if the buyer is in the right phase of the buy cycle.” The National Retail Federation (NRF) recently shared the results of a study that showed that 75% of customers in the U.S. expect free shipping. This typically happens near the end of the cycle at the purchase stage.
Everything You Need to Test and Optimize Ecommerce Web Forms
Optimizely
MAY 9, 2019
Web forms — pop-ups, in-line forms, and more — are a great way to generate new leads on your ecommerce website. You can encourage your shoppers to give you their information so you can send them content that convinces them to make another purchase later.
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170 Modern Marketing Infiltrates the Wedding Industry | Veronica Armstrong of Mayflower Venues
Optimizely
MAY 29, 2019
As surprising as it may seem, some industries still haven’t fully adapted to the digital world. There are still industries where purchases are made via signed contracts, not through a smooth ecommerce checkout process; where businesses focus on ads in glossy magazines instead of on Facebook and Instagram. But that is changing.
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6 Creative Ways Top Brands Use Ecommerce Mobile Apps
Optimizely
MAY 23, 2019
You don’t need us to tell you that mobile commerce is killing it. More than half of US shoppers have made a purchase using a mobile device, yet at the same time, only 12% of consumers find mobile shopping convenient. Unfortunately, many ecommerce websites and online stores simply aren’t easy to navigate via phone.
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Imagine 2019: Magento Expands Everything
Optimizely
MAY 16, 2019
This week was Magento Imagine 2019 with 3,000-plus ecommerce leaders from around the world converging on Las Vegas for breakout sessions, live customer panels, and much more. The team at Zaius was lucky enough to attend for the first time this year, now as one of the newest Magento Technology Partners.
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150 The Empowered Marketer: Josh Zloof of Sudden Coffee
Optimizely
MAY 15, 2019
Customer research is the core of every good marketing strategy. Finding product-market fit is nearly impossible if you don’t talk to a ton of people about your product, test it out, and find the audience who truly loves it. This is exactly the method that helped Josh Zloof find the right customers for Sudden Coffee.
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You’re Not Doing Enough with Your Ecommerce Newsletter
Optimizely
MAY 14, 2019
Does your ecommerce newsletter suck? Your open rates are just OK; your clicks so-so; and you get the occasional conversion, but there’s clearly more you could be doing with your customer newsletter. Think about how many email newsletters you receive each week yourself.
eCommerce 150
150 Shopify Google Analytics: A Complete Setup Guide
Ecommerce Platforms
MAY 20, 2019
The need to interact with data on my Shopify store is indisputably an intelligent way to get hold of my profitable audiences. Shopify Google Analytics is a quick-witted game plan to boost my store's performance. As a store owner, I need to be conscious of the customer's experience. Why does this matter?
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How To Do Keyword Research For Google Ads
Store Growers
MAY 12, 2019
There are tons of great articles on how to do keyword research. So rather than attempting to describe the perfect keyword research process, the focus of this article will be to do keyword research that you can use to get your Google Ads campaigns up and running. And rightly so. I’ve been guilty of this myself. Step 3: Keyword Review.
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How To Start a Clothing Line (Tips From 13 Fashion Pros)
eCommerce CEO
MAY 18, 2019
I chose not to go in-depth into the business plan because I did a step-by-step in this article. As you prepare your business plan, ensure that it’s flexible because market and customer behaviors change. Cost Analysis.
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Amazon Pan-EU – The Ultimate Guide
Payoneer
MAY 14, 2019
I really hope you’ve enjoyed this article. I’m not in the business of guessing, so we use software to ensure we are targeting the right keywords. It’s a process, but in the long run, it’s one of the most important investments we make. Anyway, I think that’s enough from me. If you have any questions jump in the comments and let me know.
How To Spy On Your Google Ads Competitors
Store Growers
MAY 26, 2019
In this article I’ll show you how with a little bit of time and the right tools, you can get find out what your Google Ads competitors are exactly doing. But if you’re interested about any of these tools, scroll to the end of the article where I’ve included a bit more info on each tool. Here is where you are at.
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How to Run an Internal Magento Store Audit – Everything You Need to Know
Onilab User Guides
MAY 28, 2019
Ideally, build a visual map of your typical customer journey, see the drop-offs and analyze how to improve them, see what users read and where they click : examine which tags, categories, in-text links, and articles generate the most foot traffic, work both with segments and the big data : lumping everyone together is a good way to see the big picture (..)
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40 The Ultimate Guide To Square Fees for 2019
Ecommerce Platforms
MAY 14, 2019
In this article, we promise not to leave out any single bit of Square ‘s features but most important, it's fees. The site is full of informative articles which guide a user on major areas like processing payments and API integration. Credibility is often the most considerable factor for most merchants. No more, no less.
6 Insider Tips to improve Your Email Marketing Campaigns
Email Audience
MAY 6, 2019
Everyone is somewhat familiar with their inbox being full of mindless emails that ultimately end up being skim read and deleted – but imagine the difference it would make if companies mastered their email marketing campaigns to engage customers? It may be hard; however, it most certainly is worth it.
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40 How to Start an Online Store and Get Sales on Day 1
eCommerce CEO
MAY 7, 2019
I have gone deep into how to do each one of the outlined steps in this article. I’ve explained more in the email automation section in this article. I have written articles on some of the points and linked to them in the article, follow the links and be better prepared to sell online. Brand Imagery. Have any questions?
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70 80 Most Common Ecommerce Website Mistakes in 2019 Explained
Ecommerce Platforms
MAY 17, 2019
Their product descriptions plus page articles cannot manage to meet Google’s SEO guidelines because the content is too thin. And then subsequently, we may be lenient enough to give some online stores a pass for a couple of content quality mistakes here and there. But, guess what? It’s a total disaster, to say the least.
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181 Google Ads Bid Strategy Crash Course
Store Growers
MAY 28, 2019
So in this article, I’ll take you through the basics of CPC bids and bidding strategies, show you pros and cons of each of them and give you some practical tips to implement them in your campaigns. The goal of this article was to introduce you to bidding strategies and to the various options the Google Ads offers. You decide….
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The Secret to Onboarding Emails That Successfully Get And Keep New Customers
Email Audience
MAY 30, 2019
Getting users to sign up for your free trials is much easier than getting them to part with their cash and dive into a paid version.
Customer 40
40 Klarna Reviews: A Checkout Payment Tool
Ecommerce Platforms
MAY 31, 2019
Besides, there are a couple of resourceful articles on the site. If I want to have in-store financing support for my POS, then definitely I should give Klarna a shot. Customer Support. To begin with, Klarna has a 24/7 live chat support. I get to understand how Klarna works, Its refund policies, payment plans among other amazing features.
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