UpSellIt

MARCH 13, 2024

Seasonal marketing isn’t just about promoting products or services during specific times of the year, it’s about resonating with your customers as their needs, desires, and behaviors evolve with each season. As the seasons change, so do the lives and priorities of your target audience.

Marketing 128

Marketing Gifts Recommendation Clothing 128

Kissmetrics

MARCH 3, 2021

With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. How can you leverage it?

Marketing 315

Marketing Outdoor Consumer Mobile 315

Kissmetrics

JULY 12, 2021

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? Just call me Captain Obvious. The good news?

Marketing 362

Marketing Payment Services Payments Events 362

Kissmetrics

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. If you’re new to Facebook marketing, let me walk you through using the tools available to your advantage. What Is Facebook Marketing? With over 2.74

Marketing 359

Marketing Social Media eCommerce Events 359

Retail TouchPoints

AUGUST 25, 2022

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Focus on key automation. Don’t delay.

Marketing 318

Marketing Shipping Costs Shopping Carts Channel 318

iVend

APRIL 20, 2023

In this article, we explore how mobile POS ‘untethers’ the point of sale, allowing it to go out into the store, and even beyond the four walls. iVend Mobile POS iVend helps retailers to reap the benefits of mobile POS. Learn how our mobile POS transforms the checkout process. But it doesn’t have to be this way.

POS 95

POS Mobile Point of Sale Payment Services 95

Retail TouchPoints

SEPTEMBER 1, 2021

From within, customers can activate the Snapchat AR try-on-experiences and tap to buy directly from their mobile phone. Kaleido Intelligence estimates that the BNPL market will reach $680 billion globally by 2025, with Klarna, Affirm and PayPal leading the field worldwide. customers, IKEA owner Ingka Group invested $22.5

Events 216

Events Social Media Payment Services Fashion 216

Kissmetrics

DECEMBER 16, 2021

Mobile is a big part of that and so are social media and video. Mobile ad spend is predicted to continue increasing due to a growth in mobile usage. Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. Facebook Groups are underrated by marketers. Don’t get me wrong.

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

Kissmetrics

SEPTEMBER 3, 2021

A virtual job fair is an online event that allows job seekers to network with potential employers. The entire event takes place online, allowing attendees to get to know employers better, network with other job seekers, and attend workshops and guest speeches, all from the comfort of their own homes. Here is what you need to know.

Marketing 290

Marketing Events Workshop Social Media 290

Kissmetrics

SEPTEMBER 18, 2017

What is Facebook Watch, and what does it mean for you your marketing strategy? via mobile, desktop and TV apps, Facebook Watch is the company’s entrée into episodic streaming video. Videos range from mini documentaries to live sporting events, courtesy of partnerships with Major League Baseball. What is Facebook Watch?

Marketing 458

Marketing Games Mobile Social Media 458

Retail TouchPoints

MARCH 9, 2021

and global brands to consider its role in their marketing playbooks. However, lack of clarity around what livestreaming truly is, and how it is best applied in a broader marketing strategy, is making it difficult for companies to realize its true potential. consumers have tuned into a livestreaming event.

Small Business Retail 306

Small Business Retail Marketing Retail Fashion 306

Kissmetrics

JANUARY 12, 2021

What is Facebook Watch, and what does it mean for you your marketing strategy? via mobile, desktop, and TV apps, Facebook Watch is the company’s entrée into episodic streaming video. Videos range from mini-documentaries to live sporting events, courtesy of partnerships with Major League Baseball. What is Facebook Watch?

Marketing 281

Marketing Social Media Games Events 281

RTP blog

APRIL 25, 2017

But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 Mobile casts a shadow that’s 30 times its size,” said Laura Naparstek, a Forrester researcher who spoke at the recent Forrester Consumer Marketing 2017 Forum.

Mobile 150

Mobile eCommerce Fashion Channel 150

365 Retail

DECEMBER 20, 2023

5G internet connectivity has been revolutionary for mobile users. The mobile casino industry is one such sector that has been able to transform itself with the tech available, which is not a surprise. The mobile casino industry is one such sector that has been able to transform itself with the tech available, which is not a surprise.

Mobile 52

Mobile Games Download Improvements 52

Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market. Me neither.

Marketing 363

Marketing PPC SEO Magazine 363

Kissmetrics

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. 9 Digital Marketing Holiday Tips. Start Early and Have a Plan.

Marketing 307

Marketing Shipping Costs Gifts Beauty and Health 307

Kissmetrics

JUNE 7, 2021

You don’t have to be an e-commerce genius to know seasonal events like Father’s Day sales present a golden opportunity to increase conversions and make some serious profits. Let’s take a look at 15 of the most interesting and unique approaches to Father’s Day sales events. Everybody loves a good deal. design guidance content outreach.

eCommerce 219

eCommerce Marketing Social Media Events 219

Retail TouchPoints

JULY 27, 2021

In fact, analysis of Google mobility data by CoStar Advisory Services revealed that the number of visits to retail and recreation sites has nearly fully recovered to pre-pandemic levels as of early July 2021. Creating Differentiated Events and Activations. More than 163 million people in the U.S. Photo credit: Easton.

Events 279

Events Food and Beverages Beauty and Health Small Business Retail 279

Kissmetrics

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

Marketing 270

Marketing Games Download Social Media 270

Retail TouchPoints

SEPTEMBER 21, 2022

One of the hottest topics in marketing over the last 18 months has been non-fungible tokens, or NFTs. Indeed, investment banking firm Jeffries predicts that the rapidly growing market will reach $80 billion by 2025. In addition, you’ll see NFTs grant fans access to live events — and reward customers for attending events.

Consumer 192

Consumer Marketing Games Social Media 192

Kissmetrics

DECEMBER 12, 2017

Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing. In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. Device : Are your users reading your content on a desktop or a mobile device?

Improvements 491

Improvements Marketing Social Media Blog 491

Retail TouchPoints

APRIL 11, 2024

For the most part, retailers have deployed AI to tackle low-hanging fruit such as automated customer service chatbots, personalized content for one-to-one marketing campaigns and improved store and inventory analytics. That will happen this year. Those early use cases make sense because they deliver immediate results.

Retail 270

Retail Mobile Consumer Operations 270

Optimizely

MAY 23, 2019

You don’t need us to tell you that mobile commerce is killing it. More than half of US shoppers have made a purchase using a mobile device, yet at the same time, only 12% of consumers find mobile shopping convenient. Because of that, many marketers assume you need to build an app in order to succeed in mobile commerce.

Mobile 150

Mobile eCommerce Omnichannel Recommendation 150

Kissmetrics

MAY 3, 2021

Here are some of the actionable steps you can take to implement Facebook Stories in your marketing strategy. Autoplay and Mobile First. If you regularly upload content onto social media as part of your marketing strategy, you’ll love the autoplay feature. Mobile-first is another great feature of Stories.

Marketing 309

Marketing Social Media B2C Events 309

Retail TouchPoints

MARCH 15, 2022

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. AMP for email allows marketers to send surveys and collect data, too. Why AMP, and Who’s on Board?

Marketing 260

Marketing Document Payment Services Shopping Carts 260

Retail TouchPoints

MARCH 30, 2023

We will evolve to a more agile product and platform operating model that delivers capabilities and personalized customer journeys with a faster speed to market.” The retailer also will invest in greater data capture and personalization at scale for both its loyalty program and digital marketing outreach.

Mobile 258

Mobile Social Media Operations Events 258

Retail TouchPoints

SEPTEMBER 14, 2023

Pinterest unveiled a suite of new features for its users as well as new advertising formats at its Pinterest Presents event Sept. 13, all designed to make the platform even more interactive, personalized and, most important, shoppable. “We

Merchant Services 248

Merchant Services Mobile Events Presentation 248

365 Retail

APRIL 30, 2024

bp has announced changes to its UK retail leadership team with the appointment of Jo Hayward as VP mobility & convenience retail and Natalie Cattermole as senior dealer manager. Tracey Clements, bp’s SVP mobility & convenience Europe, comments: “I am delighted to have Jo and Natalie on our UK leadership team.

Retail 105

Retail Mobile Management Events 105

GetElastic

APRIL 16, 2020

B2B Mobile Commerce Apps are Hot: Here's Why. News and Events. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. How mobile applications support B2B commerce.

B2B 135

B2B Mobile eCommerce Shipping Costs 135

Retail TouchPoints

OCTOBER 5, 2023

Additionally, shopping on mobile devices is expected to hit a major milestone this year, surpassing desktop for the first time and driving over half of all online holiday spending. Buy now, pay later in particular has become increasingly mainstream and will make it easier for shoppers to hit the ‘buy’ button, especially on mobile devices.”

Toys 234

Toys Apparel Electronics Mobile 234

Kissmetrics

NOVEMBER 5, 2020

If you visit the websites of Salesforce, Marketo, HubSpot other top marketing automation tools, what would you see? Choosing the right marketing automation agency partner will save you a ton of time and get you a lot more leads. So how do you know if a marketing automation agency is a good idea? I wish it was that simple.

Marketing 266

Marketing Recommendation Social Media Events 266

GetElastic

APRIL 16, 2020

B2B Mobile Commerce Apps are Hot: Here's Why. News and Events. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. How mobile applications support B2B commerce.

B2B 130

B2B Mobile eCommerce Shipping Costs 130

Forrester eCommerce

JUNE 29, 2023

I hadn’t been to the event since back in the days when I was covering mobile advertising for Forrester. Last week, I spent some time at the Cannes Lion 70th International Festival of Creativity. It is pretty obvious that over the past 10-plus years, US tech players have progressively dominated the ad industry. After only […]

Events 195

Events Mobile Customer Experience B2C 195

RTP blog

AUGUST 13, 2018

Here are the key trends we’re seeing for marketers this school season. Dads Love Mobile With video consumption on mobile accelerating, mobile video ads present an opportunity for brands to connect with dads at every step of the purchase process. It also means tapping into events.

Mobile 150

Mobile Games Supplies Travel 150

Kissmetrics

SEPTEMBER 13, 2021

Back in the early days of the web, businesses were scrambling to make their advertising and marketing stand out. As marketers and publishers, we need to work around these barriers and use popup ads for the powerful advertising tool that they are and communicate important CTAs with our audience. Popup Product Showcase ($6).

Marketing 263

Marketing Subscription Article Mobile 263

Kissmetrics

NOVEMBER 25, 2020

In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing. What is Hyperlocal Marketing?

Events 363

Events Mobile SEO Marketing 363

Retail TouchPoints

NOVEMBER 6, 2023

We know they will feel inspired by the products we’ve curated, the events we’ve created, and our best-in-class service offering to make people feel good and look their best.” Cardmembers in select markets will have access to free two-day shipping.

Gifts 198

Gifts Department Stores Shipping Events 198