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Retailers Look to AI as They Grapple with ‘Pricing Game of Chicken’

Retail TouchPoints

Can Retailers Win a Pricing ‘Game of Chicken’? “We Retailers have been caught in a pricing ‘game of chicken’ that will almost certainly continue throughout the year ahead,” wrote the report’s authors. Some companies are taking, for example, Microsoft’s Open AI-as-a-service and making it a secure, in-house ChatGPT-style system.

Games 217
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How to Sell a Mobile App or Game Outside App Stores

FastSpring

If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. Various tools you can use to monetize apps and games outside app stores. Those fees also apply to in-game purchases as well.

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Unique Holiday Marketing Ideas for Ecommerce brands with Examples

lateshipment

The concept of gamification is to influence human behavior through games. Target used Augmented Reality to further influence children to get involved in this game. Improve site search optimisation and product recommendations for the holidays. The strategy targeted millennial moms who are digitally connected and kids.

eCommerce 244
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12 Best Landing Page Examples

Kissmetrics

So to help you out and guarantee your immediate success, we’ll be going over the best 12 landing page examples that you should use to scale your business. If you’re not sure, there would be multiple examples further down the post. And if you’re not ready for that, then I recommend you quit before you even start. 1 Get Response.

Books 302
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9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

Consumers tend to place the most trust in recommendations from people they know. Here are 9 influencer marketing examples from multi-million dollar brands, exactly what they did, why it works and more. For example, Natori promoted their line of sports bras through fitness influencer Sarah Dussault.

Marketing 419
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Tips for Creating the Perfect Product Recommendation Campaign

Optimizely

You need to keep upping your game by sending them personalized, useful, and relevant marketing messages that make them feel valued. One way you can do that is with personalized product recommendation campaigns. How to create a product recommendation campaign. What kind of product recommendations should I send?

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5 PPC Business Ethics Examples and Best Practices

Kissmetrics

Two good reasons you must prioritize having a good reputation include: Create brand ambassadors: When a person clicks on your ad and gets a positive experience, they’re highly likely to recommend your brand to their family and friends. 5 Examples of Business Ethics Principles You Should Follow in Your PPC Ads.

PPC 259