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New Fast Fashion Powerhouse: Shein Teams Up with Forever 21

Retail TouchPoints

SPARC’s other brands include Reebok , Aéropostale , Lucky Brand , Eddie Bauer and Brooks Brothers. The powerful combination of Simon’s leadership in physical retail, Authentic’s brand development expertise and Shein’s on-demand model will help us drive scalable growth and together make fashion more accessible to all.”

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The Post-Pandemic Fashion Industry Makeover

Retail TouchPoints

It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. Here are some of the overarching themes of the changing consumer sentiment that will shape the fashion industry’s journey ahead.

Fashion 288
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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Even if you have great product, if you have a terrible experience, there are plenty of other people out there with great products. Everything, Everywhere, All at Once The first step in any omnichannel journey is to intertwine the physical (store) and digital (website, app) worlds of a brand.

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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. Kristen D’Arcy: From a True Religion perspective, we try to sit at the intersection of culture, commerce and fashion. The entire Go There campaign was fashioned around consumer insights.

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What Does ‘Omnichannel’ Mean in 2021? How Marketplaces are Reshaping the Digital Landscape

Retail TouchPoints

As the company’s Senior Director and General Manager of Omnichannel, Sharon Gee has been at the center of the massive shifts taking place in ecommerce over the last year and a half. As a result, companies had to contemplate, ‘What is my omnichannel strategy? And then analytics is the other piece; how do you measure it all?

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Should Data be a Luxury for the Fashion Industry?

Retail TouchPoints

To win in the uber-competitive luxury game, companies need more than just recognizable brand names and fashionable seasonal lines,” said Stefano Galassi, an open innovation adviser for luxury brands. And in the digital space, few brands are standing out from others, and even fewer have created superior end-to-end experiences.

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Inside Natori’s Transformation from High-End Wholesaler to Omnichannel Brand

Retail TouchPoints

The designer fashion brand launched its own ecommerce operation in 2008, at a time when many other high-end specialty labels were still turning up their noses at digital. The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces.