Walmart Debuts 300-Item Private Label Food Line, Opens Third Consolidation Center
Retail TouchPoints
MAY 1, 2024
Touted as its biggest private label launch in 20 years, Walmart has introduced Bettergoods , a line of 300 food products priced up to $15 , with most products available for under $5. per pint; and “Made Without” items catering to various dietary lifestyles, such as gluten-free or made without artificial flavors, colorings or added sugar.
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