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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 186
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How to Sell a Mobile App or Game Outside App Stores

FastSpring

If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. Various tools you can use to monetize apps and games outside app stores. Those fees also apply to in-game purchases as well.

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How to Use eSports Marketing to Grow Your B2C Reach

Kissmetrics

It’s competitive gaming where groups assemble teams and play against each other as they would in any other sport. They hold tournaments, and many professional gamers have large followings on gaming platforms like Twitch. Now that you understand the power of an eSports marketing strategy, you need to know how to implement it.

B2C 312
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CMO Council: Marketers Move Further into the Sales Game, Boosting Revenue Opportunities — and Challenges

Retail TouchPoints

They’re in the revenue game now. They’re in the sales game now. Achieving this level of personalization goes well beyond the basics necessary to, for example, personalize recommendations on a webpage. They get insights, but they don’t know how to interpret those insights into an action,” said Kaneshige.

Games 246
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Tips for Creating the Perfect Product Recommendation Campaign

Optimizely

You need to keep upping your game by sending them personalized, useful, and relevant marketing messages that make them feel valued. One way you can do that is with personalized product recommendation campaigns. How to create a product recommendation campaign. What kind of product recommendations should I send?

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How to Use Instagram Guides

Kissmetrics

Instagram has since added video, but its focus has always been one-off visual experiences that are shareable but sometimes leave marketers trying to figure out how to provide context. Fast forward ten years and Instagram is finally getting into the long-form content game. Users can build guides for travel tips or recommendations.

Travel 282
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How to Create Search Engine Friendly Title Tags

Kissmetrics

I know I talk a lot about how “smart” the search algorithms are and how it’s virtually impossible to game the system. With that in mind, here’s how to write a great title tag. If you want to make sure, Moz has a handy preview tool : This is a great feature that I recommend you use. Even today!

SEO 357