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Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections

Retail TouchPoints

If the findings of Deloitte ’s 17th annual Digital Media Trends report are any indication, TikTok Killed the Television Star could be on the horizon. Might not be time to work on that chartbuster yet, but even still, brands need to be considering how to find their voice in these new channels.

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Richpanel Review: Multi-Channel Customer Support for Shopify and More

Ecommerce Platforms

One of the core features that helps Richpanel stand out from the competition is how it allows store owners to handle customer support from multiple sales channels in one place. Store owners can connect however many of these they want; after which, messages from all of those channels get sent to the Richpanel message center for processing.

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Online or In-Store? Why Shoppers Embrace Multi-Channel Shopping

Wiser

The rise of eCommerce is also behind the prevalence of multi-channel shoppers: folks who buy from both online and in-store channels. . In fact, it’s a challenge to find someone who only shops from one channel. Multi-channel shopping is the name of the game today. . Online or in-store?

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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

Two-thirds of surveyed consumers reported ordering products every week, and a whopping 95% of respondents who had just purchased a product were already thinking about a new purchase. The ways customers move across channels at different points of the shopping journey.

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Build-A-Bear Names New Chief Marketer as Brand Evolves Beyond the Mall

Retail TouchPoints

Fitzgerald will be a member of Build-A-Bear’s senior leadership team, reporting directly to CEO Sharon Price John. “Over the last few years, we have been building new ways to drive profitable growth as a digital, multi-channel, diversified, site-based entertainment and experience company,” said Price John in a statement. “As

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PepsiCo martech leader unveils game-changing marketing strategies

365 Retail

According to a new eConsultancy report , in partnership with Cheetah Digital, entitled 2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty, UK consumers are rewarding brands that make personalisation a priority. This can drive efficiency and efficacy. .

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Thinking Beyond the 30-Second Ad Spot: How Best Buy Leveraged CTV to Reach New Consumers

Retail TouchPoints

But as homes have become more and more digitized, Best Buy decided it was time to let DIYers know how it could help them up their (smart)home improvement game. True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV). That’s the ‘crawl’ phase.”

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