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Super Bowl LV: Lackluster Football Game Interrupts Memorable Ads

Retail TouchPoints

Jessie Dowd, Senior Editor: GM’s electric car Super Bowl ad has all the makings of your classic Super Bowl ad: humor and parody, pop culture references and celebrity appearances — nothing “groundbreaking,” really. Although social media feedback from TalkWalker pointed to some negative feedback around this message.)

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The Power of Play: Using Gamification to Elevate Retail Apps

Retail TouchPoints

Rather than carving out a set time to go shopping, consumers’ interactions with brands are brief, focused and transactional — often referred to as “content snacking.” This behavior aligns extraordinarily well with the immediacy of excitement, challenge and rewards associated with games.

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How to Promote Word-of-Mouth Referrals Through Paid Ads

Kissmetrics

Even worse, they go on social media and detail their poor experience for an even wider audience to see. Maybe a discount for each new person they refer, prizes for referring a certain amount of people, or a small commission. How to Target Word-of-Mouth Referred Customers in Paid Ads. Then start a referral program.

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The State of Gamification in Retail: How Brands Can Take Advantage

Retail TouchPoints

Gamification refers to the incorporation of game design elements and principles in non-gaming environments. It allows brands to create a game-like experience in a real-life setting, enhancing customer engagement and the overall shopping experience. That is where gamification comes in.

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How I Beat Google’s Core Update by Changing the Game

Kissmetrics

Here were the criteria that we were looking for: Sites that weren’t reliant on Google traffic Sites that didn’t need to continually produce more content to get more traffic Sites that weren’t popular due to social media traffic. (we The post How I Beat Google’s Core Update by Changing the Game appeared first on Neil Patel.

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Examples of Sites with Great Content & What You Can Learn From Them

Kissmetrics

You always read their newest blogs and click through on their social posts or in their newsletters. Content refers to everything you create on your website for the visitors’ consumption, including written pieces, videos, images, and more. This can be in the form of comment boxes after your blogs or social media posts.

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Utilizing the External Data Boom for Digital Shelf Optimization

Retail TouchPoints

For example, you can buy ads against competitor OOS offerings, promote the product’s pages on social media in a timely manner and send targeted emails to customers who have the product in an abandoned cart. In data analysis, granularity refers to the level of detail in the data.