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Inside the Real-World Santa’s Workshop that is PersonalizationMall.com

Retail TouchPoints

It truly is a real-world Santa’s Workshop, although it didn’t reach its current scale overnight. There are definitely product lines over the years where we were one of the first to market, and then other people start emulating us. It’s been really helpful in driving some of our strategic changes, especially in marketing.”

Workshop 234
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Build-A-Bear Continues Push into Branded Content with Holiday Feature Film

Retail TouchPoints

Build-A-Bear Entertainment , a division of Build-A-Bear Workshop , is bringing its latest feature film, Glisten and the Merry Mission , to digital platforms following its theatrical debut last month. Among the celebrity voice talent featured in the film is Leona Lewis, Julia Michaels, Dionne Warwick, Freddie Prinze Jr.,

Workshop 269
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Automation: The Driving Force Behind Warehouse Management Growth

Retail TouchPoints

Hence the undeniable need for robust warehouse management technologies that are future-focused and effortlessly scalable. The ever-changing retail market has made automation a necessity. According to recent research, the global warehouse automation market is estimated to grow at a CAGR of 14%, reaching $30 billion by 2026.

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Asda Hires First Digital Chief, Expands Efforts to Encourage Girls to Consider Careers in Tech

Retail TouchPoints

The company has appointed Morrisons executive Matt Kelleher as its first Chief Digital Officer and plans to double the number of workshops it hosts this year in partnership with Girls in Data , an organization that encourages girls to consider careers in technology.

Workshop 238
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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.

Marketing 274
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Event marketing: Complete guide and strategies for 2024

Omnisend

It’s event marketing. Event marketing can help you build solid customer relationships and brand awareness through genuine, laid-back conversations. We created this guide to help you execute the best event marketing strategy for your own business and offer examples along the way to inspire you. What is event marketing?

Events 88
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How to Run a Virtual Job Fair to Attract Top Marketing Talent

Kissmetrics

The entire event takes place online, allowing attendees to get to know employers better, network with other job seekers, and attend workshops and guest speeches, all from the comfort of their own homes. Paradox uses AI to make your virtual job fair easy to manage. Develop a Marketing Plan. Email Marketing. Social Media.

Marketing 290