Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials
Retail TouchPoints
JULY 24, 2023
Our research found that 64% of Gen Z and millennials have made a purchase through social media in the past year,” said Seema Patel, Global Managing Director of Mx Intelligence at Havas Media Network in a statement. In fact, the study found that 81% of Next Gen uses AI chatbot features as a kind of “shopping buddy.” in a statement.
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