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Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

Retail TouchPoints

Our research found that 64% of Gen Z and millennials have made a purchase through social media in the past year,” said Seema Patel, Global Managing Director of Mx Intelligence at Havas Media Network in a statement. In fact, the study found that 81% of Next Gen uses AI chatbot features as a kind of “shopping buddy.” in a statement.

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eCommerce PPC Management: Working With An Agency

Groove

eCommerce PPC Management: 4 Tips To Work With An Agency. Take a look at the agency's blogs to learn more about their expertise, or read into their case studies to see how the agency delivered success for previous clients. Rather, they have a team of experts dedicated to managing PPC for clients in various industries. Conclusion.

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AI Isn’t Going Anywhere: How Retailers Plan to Deploy the Tech in 2024

Retail TouchPoints

As AI hype moves toward action, new studies from chip manufacturer Nvidia and Google Cloud offer a look at the state of AI adoption in retail. But many of these tasks may just represent the low-hanging AI fruit. Specifically, retail decision makers expect hiring for data scientists across retail to increase by 10% this year.

Retail 308
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How eCommerce Impacts B2B Account Management

GetElastic

I have been an Account Manager and Consultant for a large portion of my career before making the switch to sales and marketing operations a few years back. Earlier this year, Elastic Path announced its BETA release of Account Management for Elastic Path Commerce Cloud. Market Trends in B2B eCommerce. Time = Money.

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Instacart Health Launches Tools to Scale ‘Food as Medicine’ Programs

Retail TouchPoints

“We know that access to nutritious foods can deliver healthier outcomes, but a number of challenges have prevented healthcare providers from effectively adopting food as medicine programs at scale,” said Sarah Mastrorocco, VP and General Manager of Instacart Health in a statement.

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Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

Retail TouchPoints

In a recent study sponsored by Nvidia, 69% of retailers that used AI in 2023 reported that it increased revenues, and 72% said it reduced operating costs. We are all used to being stalked by ads for a pair of pants we clicked on many weeks prior and seeing personalized product recommendations on Amazon and other ecommerce sites.

Retail 279
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CI&T Study: To Create Lean and Mean Demand Forecasts, Move to Real-Time Data Sharing

Retail TouchPoints

“If both parties began looking at a variety of data sets, but through the same lens, there would be much more strategic alignment and much less of a disconnect visible in inventory management,” noted Melissa Minkow, Retail Industry Lead at CI&T in an interview with Retail TouchPoints. Why is this such an issue for both parties?