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The Case for The Curious Product Manager

Forrester eCommerce

What separates successful digital product managers from their peers? Experts in the cognitive sciences study […] For one thing, it’s curiosity. Your curiosity is key to understanding a customer’s business and what drives them and will help you unlock unidentified opportunities to create new value in the future.

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Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

Retail TouchPoints

Our research found that 64% of Gen Z and millennials have made a purchase through social media in the past year,” said Seema Patel, Global Managing Director of Mx Intelligence at Havas Media Network in a statement. In fact, the study found that 81% of Next Gen uses AI chatbot features as a kind of “shopping buddy.” in a statement.

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New Forrester Wave Examines Customer Feedback Management Technology

Forrester eCommerce

Fully 69% of global voice-of-the-customer (VoC) and CX measurement leaders use a customer feedback management (CFM) tool, according Forrester’s 2022 global study of these leaders. That’s about the same number as the 70% who told us that their organization believes that the VoC/CX program is vital to its continued success.

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Role of Knowledge Management in the Retail Customer Experience Scenario

Retail TouchPoints

The key to having that edge over the competition is delivering top-notch customer experience, ensuring the quality of well-trained staff and continuously studying customer behavior and trends to ensure that customer needs and expectations are met. What is Knowledge Management and Why is it Important? Knowledge acquisition.

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Composable Commerce Is Playing a Key Role in SiteOne’s Digital Transformation

Composable commerce offers maximum flexibility, enabling your brand to make incremental change, manage multiple brands under one roof, and navigate the complexity of an acquisition approach successfully. This recording is provided by Connected Consumer Series. The discussion was moderated by Adam Blair, Editor of Retail TouchPoints.

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Case Study: Increasing One Athleisure Brand's Email Revenue 28%

Groove

The client specifically required a partner who could manage email design, strategy and marketing execution on Klaviyo. Groove Commerce is a Klaviyo Master Platinum Partner capable of complete Klaviyo Campaign management, automation, design and more. After completing this approach, we were able to produce a: 28% increase in Revenue YoY.

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Empowerment Is Critical For Digital Product Management Success

Forrester eCommerce

Studies have shown a link between employee empowerment and engagement. We’ve heard about the importance of empowering employees. Furthermore, when employers give employees the responsibility to lead and make decisions, employees become highly motivated, creative, and productive.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.