RTP blog

MAY 22, 2017

By Jonathan Dropiewski, priint Americas Today’s marketers are overwhelmed with data. Most organizations have spent abundantly to collect, store, and interpret volumes of information in order to increase marketing efficiency. How many companies segregate print marketing and digital marketing? Quite honestly, it doesn’t.

Marketing 150

Marketing Channel Books Information 150

Kissmetrics

JANUARY 31, 2022

Online retailers can sell just about anything—from shoes or baked goods to software and coaching sessions. Most e-commerce store owners have no idea how to effectively market their business. What Is E-commerce Marketing? E-commerce Marketing Vs. E-commerce Advertising. Types of E-commerce Marketing.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

Retail TouchPoints

DECEMBER 18, 2023

The founders of Animals Around the Globe , a website combining news, scholarly articles, photos and videos, want to transmute its visitors’ love for this content into affection for the animals themselves — and they put their money where their mouth is by donating a portion of their profits to animal safety and conservation organizations worldwide.

Consumer 201

Consumer Social Media Article Apparel 201

ChannelAdvisor

MAY 12, 2022

But merchandising doesn’t stop there, and trade marketers can do a lot to maximize their brand’s retail merchandising. Brands with the best overall merchandising gain an edge and may perform better than their competition — on retail sites and beyond. A large part of merchandising, whether offline or online, is product placement.

eCommerce 91

eCommerce Marketing Retail Channel 91

Optimizely

NOVEMBER 6, 2018

The online food market represents a massive opportunity for ecommerce brands. Forecasts for the future suggest that 70% of US shoppers could be buying groceries online by as early as 2022. Food ecommerce is expected to account for just 2.5% of total US food and beverage retail sales this year. Sounds exciting right?

Food and Beverages 268

Food and Beverages eCommerce Marketing Social Media 268

Retail TouchPoints

JULY 14, 2020

Before the pandemic prompted closures of retail stores around the globe, eMarketer had forecast that 2020 worldwide retail sales would reach $26.46 The magnitude of the downturn and pace of recovery will be harder on the retail market than the Great Recession,” according to an article on the eMarketer site.

eCommerce 201

eCommerce Retail Online Retail Fulfillment 201

Retail TouchPoints

SEPTEMBER 26, 2023

Editor’s Note: This article has been updated since it was published earlier today. history,” said Stacy Mitchell, Co-Executive Director at the Institute for Local Self-Reliance in comments provided to Retail TouchPoints. Amazon’s market power originates online, but it wields that power along every Main Street in America.

Small Business Retail 237

Small Business Retail B2C Electronics Fulfillment 237

ChannelAdvisor

MAY 12, 2022

But merchandising doesn’t stop there, and trade marketers can do a lot to maximize their brand’s retail merchandising. Brands with the best overall merchandising gain an edge and may perform better than their competition — on retail sites and beyond. A large part of merchandising, whether offline or online, is product placement.

eCommerce 81

eCommerce Marketing Retail Channel 81

Retail TouchPoints

JANUARY 4, 2021

In the coming years, this booming online retail industry is set to be revolutionised by high-performance technology that’s more commonly associated with video games than digital shopping: implementing high render 3D graphics is one of the driving forces. The groundwork for a revolution is already underway.

Retail 257

Retail Merchant Services Online Retail Department Stores 257

Optimizely

NOVEMBER 13, 2018

According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation. Brands like Amazon are eager to win a piece of market share with a constant stream of innovations like the virtual closet organizer and personal stylist Echo Look and the Prime Wardrobe try-before-you-buy offering.

Fashion 236

Fashion eCommerce Marketing Jewelry 236

Ecommerce Platforms

SEPTEMBER 14, 2018

The secret is content marketing. Research shows that the average conversion rate of sites with content marketing is 2.9% Sadly, many e-commerce sites are yet to integrate content marketing into their overall marketing strategy. Content Marketing Strategy and Content Plan. Use content marketing tools.

eCommerce 216

eCommerce White Paper Marketing Social Media 216

GetElastic

AUGUST 16, 2019

Email Marketing. Don’t underestimate the power of email marketing just because social media covers a huge space. Email marketing is and will always be a crucial part of the sales campaign. Again, this is where email marketing, notifications or text messages help you approach users with a discount price on their favorite items.

eCommerce Marketing 149

eCommerce Marketing Live Chat eCommerce Marketing 149

Smile.io

MAY 4, 2022

If you’re an ecommerce marketer, you know growing sales to your online store is amongst your top priorities. Don’t worry, every marketer has been there. In this article, I lay out 7 strategies that could help you revitalize your online store, engage your customers, and grow your revenue.

eCommerce Marketing 75

eCommerce Marketing eCommerce Marketing Customer Retention 75

Retail TouchPoints

SEPTEMBER 14, 2023

While 25% of consumers search and purchase in just one online session, the average purchase typically takes much longer — around 15 days and over six sessions. To guide as many customers as possible to an online shopping experience that is quick and stress-free, here are three strategies brands should employ.

Customer 250

Customer Social Media Recommendation Presentation 250

Kissmetrics

SEPTEMBER 21, 2021

Article sponsored by PayPal. BNPL helps online retailers attract customers and increase revenue, which is why business leaders are taking note. For example, CMOs could have their marketing team test messaging on their product pages or add a program logo and a short description next to the add to cart button.

Merchant Services 279

Merchant Services PayPal Payments Payment Services 279

Retail TouchPoints

JUNE 7, 2023

From 3D billboards to spatial scent to ChatGPT, meet the brands leading the next wave of multisensory retail innovations, and learn best practices to help strengthen your brand’s sensory presence in this new, multi-dimensional experience market. Online sales reached $4.9 Read part one here , part two here and part three here.

Technology 264

Technology Retail Customer Experience Presentation 264

ROI Revolution

NOVEMBER 9, 2022

These are just a few of the major obstacles facing digital marketers and advertisers as the new year approaches. With so many parts moving in insufficient ways, the digital marketing machine isn’t operating at high efficiency. Retail media platforms will expand and D2C resources will shift. “ Climbing advertising costs.

Shipping Costs 78

Shipping Costs eCommerce Marketing Merchant Services 78

GetElastic

NOVEMBER 5, 2021

This article was last published in September 2010 and has been updated for relevancy. Also called coupon codes, voucher codes, offer codes or discount codes, promo codes are popular sales incentives offered by online retailers. They are also one of online marketing's biggest profit eaters.

Management 135

Management Shipping Costs Social Media Online Retail 135

Ecommerce Platforms

JANUARY 25, 2022

In this collaboration, JD has offered a particular boarding channel, JD Marketplace, simplifying entry to the Chinese market for Shopify merchants. By joining forces, these two companies have created a new ecommerce channel, opening up the world's biggest market for millions of merchants. The market is gigantic and complex.

Merchant Services 118

Merchant Services Shopify eCommerce Marketing 118

Lemonstand

MAY 17, 2018

This is also good news for your marketing, because you spend less per customer. Instead of spending marketing dollars to entice them every time they need to buy a product, you just need to get them to subscribe once, and they automatically buy from you regularly. Traditional Retail with Subscription Options.

Subscription 49

Subscription Online Retail Retail Beauty and Health 49

SellBrite

SEPTEMBER 3, 2019

Including quality images isn’t only visually appealing to buyers, but there’s also a science to it, as detailed in this FollowUp article. Pricing isn’t a guessing game, so do a bit of market research to find a competitive rate for your product by searching eBay’s completed listings to see how many similar items have sold and at what rates.

Online Retail 94

Online Retail Shipping Costs Payment Services Shipping 94

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Therefore, we are providing another update on eCommerce digital marketing trends and observations during the COVID-19 pandemic. Strained supply chains and delivery times are negatively impacting online retailers.

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

Korona

AUGUST 31, 2022

Check out the following resources below to learn more about eCommerce and online marketing: eCommerce Pricing Strategies: The Ultimate Guide For Any eCommerce Retailer. How to Grow eCommerce Customer Loyalty: 7 Tips for Online Stores. How to Prevent Data Breaches: A Guide For eCommerce Retailers. Vinyl LPs and CDs.

Online Retail 52

Online Retail Retail Accessories eCommerce 52

Omnisend

MAY 18, 2021

states have legalized marijuana and cannabis, and CBD retailers stand to benefit from the new marketing opportunities. They can now connect with a unique and diverse audience and create online dispensaries. In today’s digital era, it’s comparatively easy to access CBD products online and in-person across the globe.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

eCommerce Training Academy

APRIL 7, 2018

During the month of June, online retailers of all sizes must plan for the upcoming season: SUMMER. Keep in mind that if you’re thinking about creating a summer video or you have set aside a big digital marketing budget for this campaign, you’ll need more than 2 months of planning.

Marketing 87

Marketing eCommerce Social Media Shipping 87

Retail TouchPoints

SEPTEMBER 27, 2023

For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried. How often have you seen a BuzzFeed article about the top 10 products in some category? Make sure that you are the repository for those reviews.

Social Media 291

Social Media Multi-channel Consumer Comparison Shopping 291

Retail TouchPoints

AUGUST 5, 2022

Traditional retailers with digital commerce operations compete head-to-head with online retailers for demanding customers. Media articles abound about the skyrocketing marketing dollars required to woo new consumers.

Merchant Services 247

Merchant Services Shipping Costs Payments Payment Services 247

ecomdash

SEPTEMBER 13, 2018

For online retailers, it’s a new and largely underutilized opportunity for you ecommerce marketing strategy. In this article, we’ll go over the figures revealed by the new study, as well as 3 ways ecommerce professionals can take advantage of them to their fullest. Another factor is the growing market of millennials.

eCommerce Marketing 66

eCommerce Marketing eCommerce Marketing Online Retail 66

Kissmetrics

JULY 8, 2021

I’ve written before about BrickSeek’s feature set and how consumers can use it to find hidden inventory sales , so for a more in-depth explanation of the app, check out my previous article. The same things that make BrickSeek such a useful tool for consumers also make it a potentially invaluable resource for online retailers.

eCommerce 316

eCommerce Shipping Costs Information B2C 316

Optimizely

OCTOBER 31, 2017

This article originally appeared in Website Magazine. Amazon has all the sales — 43% of ALL online retail sales in the US went through Amazon in 2016. And Amazon is rapidly expanding into new markets like groceries, fashion , and even fitness. It’s just not worth it to try to beat Amazon in the world of ecommerce.

eCommerce 569

eCommerce Shipping Costs Definition Customer Experience 569

Retail TouchPoints

AUGUST 25, 2021

This means that, for a business, velocity, time to market, continuous improvements and ease of innovation are basic requirements for survival in a marketplace that is becoming increasingly global and yet customized. Thankfully, cloud-native architecture can provide a path forward, and it’s more accessible than a lot of retailers realize.

Payment Services 251

Payment Services Retail Multi-channel Payments 251

Retail TouchPoints

MARCH 29, 2023

Given the rapid growth of online retail over the past few years, brand owners have become increasingly vigilant about the distribution of their products, in many instances by third-party resellers, on these online platforms. Another recurring issue in the context of online retail is listing sabotage.

Shipping Costs 198

Shipping Costs Retail Presentation Consumer 198

Groove

OCTOBER 18, 2022

As an online retailer, you have likely asked yourself “What can I do to smooth the peaks and valleys of my online revenue?” From retail shops like GNC and VitaminShoppe to online micro-retailers, sales of these products generate a $14 billion dollar per year market cap. Pre Workout. Protein Powder.

Payments 195

Payments Food and Beverages Beauty and Health Subscription 195

Inflow Insights

JUNE 9, 2021

Editor’s note: This article was last updated in 2020 and has been since been updated for accuracy. Whatever your eCommerce business’s goals, adding a marketing automation system to your arsenal is a no-brainer. We present our marketing automation comparison guide. Features to Compare in Marketing Automation Software.

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Payment Services 81

SellBrite

MARCH 5, 2017

But one secret weapon that many ecommerce retailers are using to win the David vs Goliath battle is content marketing. Done well, it can turn your struggling store into an online powerhouse. Content marketing is something that spans almost every industry, including both B2B and B2C companies. The Power of Content.

eCommerce 129

eCommerce Marketing Outdoor SEO 129

ChannelAdvisor

MARCH 4, 2021

In the modern e-commerce environment, brand image and identity are everything — particularly if you distribute through online retailers. There is a preconceived notion that retail teams can do little about their brand’s image if their products are sold through third-party channels. Set Up a Selective Distribution.

eCommerce 105

eCommerce Improvements Online Retail Social Media 105

Retail TouchPoints

JULY 22, 2021

This situation has forced retailers worldwide to adapt to a slew of new consumer demands while juggling a precarious supply chain. While the pandemic has shed light on the resilience of the retail industry, there are still looming risks for the next decade. The shopping behemoth accounts for over half the ecommerce market on its own.

eCommerce 305

eCommerce Retail Payment Services Social Media 305