Retail TouchPoints

NOVEMBER 10, 2023

They are being challenged with growing ad fraud in digital campaigns and a slowing economy. The result is a growing need to optimise digital campaigns to ensure they are reaching the right consumers and delivering legitimate traffic to their websites. According to Statista , retail ecommerce sales are predicted to reach $8.1

Marketing 325

Marketing Retail eCommerce Mobile 325

Digital Doughnut

SEPTEMBER 27, 2023

Over the past few years, there has been a big push from Google to use its tools to manage your Google Ad campaigns. But is it ireally in your best interest?

Management 52

Management Search Marketing Operations Marketing 52

ROI Revolution

OCTOBER 10, 2022

Performance Max is the new campaign type that has officially replaced Smart Shopping across all Google Ads accounts. In this infographic, uncover all the details you need to know about PMax, including what it is, how it works, how to evaluate your campaigns, and more. Performance Max Infographic Sources.

Information 78

Information eCommerce Search Marketing Marketing 78

Store Growers

JUNE 24, 2023

In this article, I’ll guide you through the basics of YouTube ads, introduce you to Performance Max, give you a few case study examples, and share several tips and tricks on how to get a more considerable YouTube ad revenue. Now that we’ve got that covered, let’s see how Performance Max can help you optimize your YouTube ads.

Travel 91

Travel Hobbies eCommerce Article 91

Store Growers

JUNE 16, 2023

Last Updated on June 16, 2023 Since their introduction to Google Ads, dynamic remarketing campaigns have attracted a lot of attention among marketers. We also cover best practices for optimizing dynamic remarketing campaigns. What Are Dynamic Remarketing Campaigns? How Do Dynamic Remarketing Campaigns Work?

Merchant Services 91

Merchant Services Shopping Carts Travel Events 91

Store Growers

APRIL 16, 2023

Last Updated on April 17, 2023 If you’d like to get in-depth information on your Google Ads campaign performance and see how it compares to the campaigns created by your competitors, you simply have to check out the auction insights tool by Google. Ready to take a deep dive into the world of auction insights? Let’s begin.

PPC 91

PPC Improvements Games Information 91

Retail TouchPoints

MAY 23, 2023

This will of course be equally useful for merchants’ advertising campaigns.) New imagery can be created in seconds to meet seasonal or campaign-specific needs without the cost of new photoshoots. Advertisers can also ask Google AI for ideas for their campaign, “just like they would a colleague,” said the company.

Merchant Services 299

Merchant Services Events Shopify Improvements 299

Kissmetrics

APRIL 14, 2021

Launching a new Google Ads search campaign is an exhilarating process. Excitement, anxiety, fear, and hope are emotions that come to mind when I’m about to click the Enable button on a new campaign. Over the years, I have helped businesses grow from $0 to $1,000,000+ on the back of hardworking AdWords campaigns.

X-cart 307

X-cart Recommendation Customer Other 307

ROI Revolution

JULY 27, 2022

If you are like me (and anyone else who has caught onto the Performance Max and GA4 transition), you’re probably curious about all the changes taking place in the ecommerce industry. Although the product feed requirements have not changed with Performance Max, the optional attributes add opportunities to expand into untapped revenue.

Merchant Services 78

Merchant Services PPC Blog Information 78

ChannelAdvisor

DECEMBER 15, 2022

Google Performance Max is the new Google Shopping — and it’s the easiest, smartest way to optimize your campaigns ever. . What Is Performance Max? Performance Max is a goals-based campaign type in Google Ads that leverages automation. Performance Max will optimize for the goals you set.

Webinar 59

Webinar Improvements Recommendation Marketing 59

Store Growers

MARCH 7, 2024

And while a lot of them are solid “improvements” some are very harmful to the profitability of your Google Ads campaigns. Especially if you’re using automated bidding, any problem with conversion tracking will have a serious impact on your campaigns. That’s 1000 for Search and 100 for a Display campaign.

Recommendation 91

Recommendation Improvements Definition Other 91

ROI Revolution

SEPTEMBER 29, 2023

Digital Marketing Opportunity #1: Streamline Audience Segmentation Picture this: Your teams work tirelessly to create and execute campaigns across various channels. This leads to missed opportunities for impactful, optimized campaigns. Performance Max and Google Shopping are tactics that vex many consumer brands.

White Paper 78

White Paper Consumer Marketing Books 78

ChannelAdvisor

DECEMBER 15, 2022

Google Performance Max is the new Google Shopping — and it’s the easiest, smartest way to optimize your campaigns ever. . What Is Performance Max? Performance Max is a goals-based campaign type in Google Ads that leverages automation. Performance Max will optimize for the goals you set.

Webinar 52

Webinar Improvements Recommendation Marketing 52

Store Growers

DECEMBER 8, 2022

From brand awareness, to lead generation all the way to sales-focused campaigns. Each of these placements requires a different campaign type. Interesting Campaign Types for B2B Ecommerce. But not all campaign types are equally easy to start with and get going. Performance Max Campaigns for B2B Ecommerce.

B2B 103

B2B eCommerce Merchant Services Payment Services 103

ChannelAdvisor

SEPTEMBER 1, 2022

The ChannelAdvisor Managed Services team works with clients every day to provide strategy and execution in their e-commerce efforts — maximizing their presence on marketplaces and optimizing their digital marketing campaigns. . Review budgets and performance from last year. Q: It’s September.

Shipping Costs 89

Shipping Costs Marketing Merchant Services eCommerce 89

Store Growers

FEBRUARY 18, 2022

In this article, we will take a closer look at what Maximize Conversions bidding is, how it works and when you should use it for your Google Ads campaigns. Let’s say you have a daily budget of $100 for your campaign. When to use Max Conversions? Max Conversions, like all automated bidding strategies, sounds great in theory.

Article 121

Article Recommendation Other Operations 121

Retail TouchPoints

JANUARY 18, 2024

Gamification strategies can help brands drive increased app engagement to motivate app users to perform certain actions. Intermediate: Launch a loyalty program to reward users for their purchases, and experiment with “double points” campaigns to drive spikes in interest.

Retail 317

Retail Customer Loyalty Games Reference 317

Store Growers

OCTOBER 10, 2022

Knowing who your customers are is key to running efficient campaigns. Fortunately, Google Ads provides generic demographic data about its users, which you can use to tweak your campaigns and improve their performance. In this article, we cover demographic targeting options and their availability across different campaign types.

Article 103

Article Other Customer Marketing 103

ROI Revolution

JUNE 27, 2023

Thread Logic Grows Revenue & New Users With Performance Max Strategy Results achieved (in just six weeks!): That dream became a reality for Thread Logic when they partnered with ROI Revolution to drive profitable revenue with Performance Max. A little bit of inspiration can go a long way.

Marketing 78

Marketing eCommerce Mobile Gifts 78

Store Growers

JANUARY 11, 2023

So using a bidding strategy that uses CPA as an explicit goal for your Google Ads campaigns sounds like a match made in heaven. In this article, we’ll take a closer look at how this strategy works, and when to use it in your campaigns! Google Ads uses your campaign’s historical conversion data and real-time signals (e.g.

Recommendation 103

Recommendation Article eCommerce Presentation 103

ROI Revolution

JUNE 14, 2023

Performance Max (PMax) is that newest campaign type that encompasses placements all across Google. PMax campaigns are powered by product feeds. They can include Gmail, Google, Discover, Google Shopping, Search, Display, and video all in one campaign type with a much bigger focus on visual.

Merchant Services 78

Merchant Services Shipping Costs PPC Channel 78

Store Growers

JUNE 28, 2023

With its help, you can create vertical, horizontal, and square ads, and use additional assets from various sources you already have created, such as your product feed , ad campaigns , app listings , etc. With video campaigns created with the help of AI, you’ll get to advertise your business in various online environments.

Merchant Services 91

Merchant Services Technology Improvements Other 91

Retail TouchPoints

JULY 28, 2023

The algorithm doesn’t know that, so you need to either 1, bid lower for existing customers by having your campaigns split, or 2, lower the conversion signal you sent to the algorithm. Product feed ads, like Google’s Performance Max and Meta’s Dynamic Products Ads, allow easy product segmentation.

eCommerce Platforms 244

eCommerce Platforms eCommerce Technology Marketing 244

Retail TouchPoints

APRIL 4, 2024

In fact, a Coresight Research study indicates that most buyers max out at just five to six networks. You have to find a way to stimulate consumers with advertising and find another pocket of consumers that weren’t stimulated by that advertising and then compare the performance. The culprit?

Retail 278

Retail X-cart Banking Definition 278

Kissmetrics

JANUARY 25, 2021

Too many similar headlines may not give you an accurate picture of your campaign. Remember, responsive search ads perform best with more headlines and descriptions, as they are built to test and optimize your copy. Make sure to follow the Ad Strength meter in the upper-right of your screen to see how your headlines will perform.

PPC 306

PPC Recommendation Information Improvements 306

ChannelAdvisor

SEPTEMBER 1, 2022

The ChannelAdvisor Managed Services team works with clients every day to provide strategy and execution in their e-commerce efforts — maximizing their presence on marketplaces and optimizing their digital marketing campaigns. . Review budgets and performance from last year. Q: It’s September.

Shipping Costs 52

Shipping Costs Marketing Merchant Services eCommerce 52

ROI Revolution

APRIL 12, 2023

Don’t neglect the upper funnel 30% of PPC performance is driven by brand messaging and awareness. Be intentionally reactive to performance trends. Do you have any low-performing campaigns where your ad spend is being wasted? Cutting back too early will dry up your funnel and hurt your growth goals down the road.

PPC 78

PPC Social Media Shipping Costs Supplies 78

Kissmetrics

MAY 6, 2021

You know the absolute max you’ll spend on an ad campaign when you start, then you can track the success of your PPC ad and make alterations for future ones. How Are PPC Ad Campaigns for Launching a Business Different From PPC Ad Campaigns for Existing Businesses? Budget-Friendly. They like specific things.

PPC 251

PPC Social Media Marketing Customer 251

Kissmetrics

OCTOBER 2, 2020

It’s no different with our reputation management campaigns. If you’re going to put a dollar into your campaign, you want two dollars back, right? ” According to their website and marketing materials, they avoid pre-made campaign templates, which are common in the industry. They focus on building relationships.

Management 298

Management Small Business Retail Social Media SEO 298

Blue Winston

FEBRUARY 15, 2021

Script for excluding poorly performing keywords, based on a margin from the total value of conversions BlueWinston works with a new variable! This script calculates a calculated max CPA for each keyword and excludes keywords that cost more than a margin of total conversions and are greater than 1.2 times max CPA.

Payment Services 52

Payment Services Operations Other 52

Store Growers

FEBRUARY 22, 2023

According to Google, automated bidding is superior to Manual CPC as it “takes much of the heavy lifting and guesswork out of setting bids to meet your performance goals.” You will only pay higher costs than your maximum CPC when you set up bid adjustments for your campaigns that allow you to go over your max.

Article 91

Article Recommendation Improvements Other 91

Kissmetrics

MAY 27, 2021

Those digital campaigns with tons of traffic aren’t necessarily the answer for a brick-and-mortar store trying to get their community through the door. Your weekly cost won’t exceed your max weekly budget and, even after your campaign is booked, you can modify dates and the budget for your campaigns.

Marketing 259

Marketing Social Media Recommendation Books 259

Kissmetrics

APRIL 2, 2021

You can start gaining traffic through a sponsored app ad campaign. Wondering what a sponsored ad campaign is and how to run one effectively? This includes how to use a sponsored ad campaign to get traffic directly to your app through major players like the Apple App Store and Google Play. What is a Sponsored App Ad Campaign?

Mobile 249

Mobile Payment Services Download Other 249

Kissmetrics

MARCH 3, 2021

A geofencing campaign ranges from $3.50 to $15 CPM (cost per mile) for desktop and mobile campaigns. Ideally, the perimeters should max out at around a five-minute walking distance from your store. Just like all marketing campaigns, understanding your target audience is key to driving results. Know Your Audience.

Marketing 315

Marketing Outdoor Consumer Mobile 315

ChannelAdvisor

SEPTEMBER 12, 2022

The signals Google reviews to make these decisions include a number of contextual clues, such as a user’s location, the time of day, your ad’s historical performance, the user’s device type and more. . The system may even recommend a target CPA based on this data when you’re setting up the campaign. . How Google Smart Bidding Works.

Recommendation 98

Recommendation eCommerce Reference Management 98

ROI Revolution

JUNE 17, 2022

But in 2022, brands advertising on Smart Shopping will be switched to Performance Max. The process will begin in April 2022 and all campaigns will be switched over by September 2022. Brands that switch to Performance Max see an average 12% increase in conversion value at the same or higher ROAS. Wordstream.

PPC 78

PPC Mobile Social Media Search Marketing 78

Store Growers

OCTOBER 26, 2022

The in-market audience segment in Google Ads gives your campaigns access to these users, and if you use it strategically, your ads will show in front of “hot” leads. In this piece, we’ll cover in-market audiences in Google Ads and how to set them up, along with practical tips on how to target them with your campaigns.

Marketing 91

Marketing Accessories Consumer Electronics Apparel 91