Retail TouchPoints

MAY 27, 2021

Widen Collective , a platform designed to help brands streamline their workflow by enriching product data with marketing copy and digital assets, has introduced updates to help retailers scale their content operations. The platform can give retailers more control over their content to better manage its use.

Retail 241

Retail Operations Management Marketing 241

Retail TouchPoints

APRIL 26, 2024

Studies indicate that consumers are willing to put their money where their mouth is, with products that make environmental, social and governance-related claims seeing disproportionate growth over products that don’t make such claims, achieving a 1.7 percentage point increase in the CAGR.

Consumer 162

Consumer Shipping Costs Shipping Supplies 162

Store Growers

MAY 10, 2023

In a nutshell, Google Shopping is a platform where consumers can browse through millions of products and filter them by various categories, such as brand, price, location, article type, etc. This helps them find and compare products from multiple retailers in one place. What Are the Product Data Requirements for Google Merchant Center?

Merchant Services 91

Merchant Services Shipping Costs Article Information 91

Store Growers

APRIL 30, 2023

The title is one of the most important product attributes in your feed. It tells customers what to expect from the product while helping Google match products with relevant search queries. What Is the Product Title Attribute in the Product Feed? Let’s dive straight into it. Is product_title Required?

Shipping Costs 91

Shipping Costs Electronics eCommerce Platforms Consumer Electronics 91

Retail TouchPoints

MARCH 1, 2024

The surge in the launch of over 1,610 new vegan products in 2023 alone echoes a resounding consumer sentiment; that many of us are leaning toward simpler, less processed foods that prioritize value and sustainability. Furthermore, labels should conspicuously highlight any allergens present in the product, like nuts, soy, wheat or gluten.

Food and Beverages 252

Food and Beverages Marketing Consumer Presentation 252

Retail TouchPoints

MARCH 1, 2023

Two new entrants into the world of resale, Carhartt and Hanna Andersson , serve very different consumer segments, but both are highlighting the same brand attribute with their resale programs — their products’ durability. As the name implies, Carhartt Reworked will offer repair and resale of previously worn or slightly imperfect gear.

Clothing 272

Clothing Gifts Accessories Apparel 272

Retail TouchPoints

JANUARY 15, 2024

“To stay ahead in a highly dynamic market, retailers are actively considering how AI can help them meet evolving customer preferences, address labor shortages and drive sustainability efforts,” said Cynthia Countouris, Director of Product Marketing for Retail, CPG and QSR at Nvidia in a blog post outlining the survey results.

Retail 302

Retail Customer Experience Technology Operations 302

SellBrite

AUGUST 3, 2021

The optimization triangle consists of three main elements: Content & Discoverability checks the descriptiveness of your product listings. Ratings & Reviews checks how your customers rate your products and performance. Use a descriptive product name. Use keywords in the product description.

SEO 137

SEO Shipping Costs Merchant Services Shipping 137

Kissmetrics

SEPTEMBER 14, 2020

This means nearly any retailer can sign up for Google Shopping Actions and link their products without paying the 12% commission Google formerly collected on each sale. Retailers and advertisers have a unique opportunity to get incredible exposure for their products. Listing Your Products on Google Shopping Actions.

Merchant Services 358

Merchant Services Payment Services Shipping Costs Shopping Carts 358

Retail TouchPoints

SEPTEMBER 28, 2020

Fortunately, not long into the crisis, search behemoth Google paid attention to these companies’ needs, announcing in April that merchants would be able to list products on its Google Shopping platform for free. And while companies would ordinarily have to pay to list their products, for the first time since 2012, they can now do so for free.

Merchant Services 190

Merchant Services Shipping Costs Accessories Outdoor 190

Store Growers

APRIL 9, 2023

In this article, we’ll introduce you to the material attribute and cover how to use it in Google Shopping, how to add it to your product feed, and how to deal with several main issues that might arise when using it. Let’s start by defining the material attribute. What Is the Material Attribute in the Product Feed?

Merchant Services 91

Merchant Services Jewelry Clothing Sporting Goods 91

Omnisend

JANUARY 16, 2023

After setting up your WooCommerce store , you need to add the products you will be selling through your store. How you present your products determines how many units you will sell. Present them well and you will have customers flocking to your online store to buy your products. How to add products to WooCommerce.

WooCommerce 78

WooCommerce Shipping Costs Shipping Download 78

365 Retail

NOVEMBER 13, 2023

For example, AI could find all the v-neck t-shirts in a catalogue of 100,000 products using only the images by first finding if it is a t-shirt and secondly finding out if it’s a v-neck or not. For example, simultaneously understanding customers, products, and orders to provide a personalised shopping recommendation.

Retail 111

Retail Recommendation Technology Fashion 111

Store Growers

FEBRUARY 24, 2023

Last Updated on February 24, 2023 Sometimes, users know exactly what they are looking for in a product available on Google Shopping. Especially for apparel items, product features like color can help convert potential customers. What Is the Color Attribute in the Product Feed? Is the Color Attribute Required?

Apparel 91

Apparel Consumer Electronics Recommendation Jewelry 91

Store Growers

MARCH 19, 2023

Last Updated on March 20, 2023 Google regularly introduces new attributes for its shopping feed on a regular basis. And one of these recent additions is the product_highlight attribute. In this article, we’ll cover how to use the attribute, and explain how to avoid feed issues related to it. No, product_highlight is optional.

Consumer Electronics 70

Consumer Electronics Presentation Shipping Costs Electronics 70

Algopix

MARCH 30, 2022

But the products customers buy on eCommerce websites also have attributes that define them — attributes that affect consumer decisions about which products they purchase. Put simply, eCommerce product-related attributes are specific product characteristics that define a particular product or group of products.

eCommerce 78

eCommerce Recommendation Information Channel 78

Retail TouchPoints

OCTOBER 7, 2021

The Macy’s Live sessions will feature the retailer’s Stylists in an interactive chat environment where they will offer detailed product descriptions, give real-time reviews and make recommendations. Improved curation options include better product filters, personalized recommendations and favorite item lists.

Payment Services 245

Payment Services eCommerce Omnichannel Toys 245

Store Growers

MARCH 7, 2024

Add products to your Shopping campaign This indicates that there aren’t any products available to this particular Shopping campaign. That can be because an inventory filter is excluding all products, or because there are no products in the linked Google Merchant Center account. Advice is the same as above.

Recommendation 91

Recommendation Improvements Definition Other 91

Kissmetrics

SEPTEMBER 1, 2020

YouTube’s product chief underlined the reality of the impact of suggested-to-watch videos in an interview, noting 70% of a user’s time spent on the platform was dictated by the company’s suggested video algorithm. To benchmark relevance, YouTube explores the pairing of title, description, tags, and content with an individualized search query.

Improvements 362

Improvements SEO Channel Subscription 362

Kissmetrics

FEBRUARY 3, 2021

Just because music is free doesn’t mean there won’t be attribution requirements. Think of attribution as your nod to this music’s creators or distributors. Check carefully to see how each site requires credit for the song— this is often with a link in your video description or caption. Or, you can search by keyword.

Download 318

Download Subscription Social Media Definition 318

Kissmetrics

JANUARY 25, 2021

How do you ensure your products appear in a prime position on the search list? While the topic of SEO generally focuses on search engine results pages (SERPs), similar strategies can be employed by the savvy Etsy store owner to ensure products and store listing manifest at the top of the e-commerce site’s search function.

SEO 282

SEO Shipping Costs Shipping Social Media 282

Ecommerce Platforms

MARCH 9, 2023

The best AI product description generators could be an excellent tool for ecommerce business owners. As a business owner, you have countless things to do, from managing customer service, to searching for new products and ensuring logistics processes run smoothly. You need to ensure your descriptions are engaging and inspiring.

SEO 104

SEO Blog Technology eCommerce 104

BigCommerce

MARCH 10, 2017

This section provides insight into important search engine displays and their corresponding terminology: Title, Snippet, Sitelinks, Search within a site, URL, Event-Rich Snippet, Breadcrumbs, and Product Rich Snippet. Note: Microdata is built-into BigCommerce themes, automatically structuring product pages for rich snippets in Google.

SEO 417

SEO eCommerce Mobile BigCommerce 417

Fabric

FEBRUARY 22, 2024

To get products to shoppers fast, enterprise retailers require a decision engine that can seamlessly allocate inventory and fulfill customer orders. Enterprise businesses need to get products into the hands of customers quickly and cost-effectively.

Fulfillment 100

Fulfillment Shipping Costs Order Fulfillment eCommerce 100

Groove

MARCH 30, 2018

However, Marlow only used their site as a product catalogue and was paying for functionality that didn’t make sense for their business. Our conversion-centric design focused on lead generation for Marlow’s product offerings. Our development team also utilized HubSpot’s HubDB functionality to create customized a product database.

Magento 218

Magento eCommerce Platforms SEO Management 218

Store Growers

FEBRUARY 24, 2023

Last Updated on March 16, 2023 Sometimes, users know exactly what they are looking for in a product available on Google Shopping. Especially for apparel items, product features like color can help convert potential customers. What Is the Color Attribute in the Product Feed? Is the Color Attribute Required?

Apparel 70

Apparel Consumer Electronics Recommendation Jewelry 70

365 Retail

SEPTEMBER 21, 2023

The strategic acquisition is poised to revolutionise Akeneo’s Product Cloud offering , infusing intelligence and cutting-edge technology to further elevate product experiences for brands, manufacturers, retailers and distributors globally.

eCommerce 65

eCommerce Sporting Goods B2B Information 65

Groove

FEBRUARY 15, 2019

Headless Commerce allows you to present a backend product catalog without the design constraints of a traditional eCommerce platform. With this approach, you can take full control over the aesthetics and presentation of your products. What is Headless Commerce? Why It's Helpful. Customization and personalization. The Customizer.

BigCommerce 262

BigCommerce eCommerce Platforms B2B Presentation 262

Omnisend

MARCH 20, 2023

Reading Time: 7 minutes Are you struggling to write high-converting product descriptions for your email campaigns? Writing compelling product descriptions for your email campaigns should not be taken lightly. These are a goldmine for writing killer product descriptions. Should you even bother? Let’s dive in.

Improvements 78

Improvements Recommendation Travel Customer 78

Kissmetrics

SEPTEMBER 2, 2020

When used in tandem with Google Ads, Bing can diversify your paid media campaigns for all kinds of ecommerce products. For more information about paid shopping and product campaigns, check out this video and the eCommerce Unlocked series on my YouTube channel: How Does Bing Shopping Work? Then click Sell Products.

eCommerce 311

eCommerce Merchant Services Shopify Events 311

Store Growers

JUNE 11, 2018

Audrey had followed all of the steps herself: create a product feed from her store and link it to Google Merchant Center. But her products were getting disapproved and she kept getting errors. Which means that the content of the product feed was below Google’s quality guidelines. Google Shopping Product Data Specification.

Merchant Services 168

Merchant Services Shipping Costs WooCommerce 3dcart 168

Kissmetrics

OCTOBER 26, 2020

In one 36-hour period, Amazon sold 100 million products. I’ll walk you through Amazon ad setup best practices, so you’ll know just what to do to get your products flying off the shelves. If your product is buried low in search results, no one will see it. That could mean more products sold and higher revenue.

Shipping Costs 259

Shipping Costs eCommerce Shopping Carts Other 259

Algopix

SEPTEMBER 24, 2023

With millions of sellers and even more products, achieving visibility for your Amazon listings can be a daunting task. We will explore the fundamental principles, strategies, and tactics you can employ to enhance the visibility of your products on the Amazon platform. Increased visibility can directly lead to more sales.

eCommerce 86

eCommerce Shipping Costs Fulfillment Order Fulfillment 86

Kissmetrics

APRIL 12, 2021

A large part of Baidu’s success can be attributed to its ability to index Chinese web pages better and more effectively than any other search engine. In terms of product offerings, maps, music and video platforms, translation services, and travel sites are on both platforms. Perfect Your Meta Description and Metadata.

SEO 242

SEO Mobile Travel Article 242

Retail TouchPoints

MARCH 28, 2022

Instead, focus on the prerequisite for success: having control of product content so that it can be fed to where it’s needed in the correct format. Employing a Product Information Management (PIM) system, typically working in conjunction with the brand’s ERP system, means data can be centrally managed. Leverage internal expertise.

Channel 190

Channel Supplies Clothing Consumer 190

Shopping Signals

DECEMBER 1, 2023

Shopify product tags SEO might seem like an afterthought, but properly optimizing them provides foundational on-page SEO value. From driving organic traffic to increasing search visibility and conversions, the right product tags pack an SEO punch. But ineffective product tags hide your inventory, leaving potential sales on the table.

SEO 52

SEO Shopify Jewelry Outdoor 52

GetElastic

MAY 2, 2019

Leaving search on default settings may be efficient, but neglecting to check under the hood to ensure search shows the right products for your “money keywords” costs dollars and sense. Bonus tip: During this exercise, scan your report’s top 100-500 keywords and jot down common abbreviations, misspellings and product attributes that appear.

Shipping Costs 167

Shipping Costs Accessories Improvements Shipping 167