Retail TouchPoints

APRIL 9, 2024

That’s expressing appreciation for loyalty: A customized experience and a personal touch that goes above and beyond, which has forever made me a brand advocate. What would motivate them to obtain a co-brand card versus a bank-branded card? We’re also seeing co-brands take hold in fan-based economies like sports.

Merchant Services 264

Merchant Services Travel Management Consumer 264

Wiser

DECEMBER 11, 2023

Store audits play a pivotal role in ensuring the retail experience is consistently high quality, and that your brand is represented the way you intend. They aid in the monitoring of product availability, pricing accuracy, promotional execution, and overall store cleanliness.

Operations 148

Operations Games Customer Experience Information 148

Retail TouchPoints

JUNE 10, 2021

AI-driven optimization and intelligence platform Feedvisor has launched its advanced Advertising Optimization and Intelligence platform. The tool aims to solidify Feedvisor’s full-funnel Amazon Advertising solution by enabling brands and retailers to make data-informed decisions across their entire advertising program.

Retail 257

Retail Marketing Improvements Information 257

Wiser

NOVEMBER 16, 2023

Wiser Solutions’ Digital Shelf Intelligence (DSI) serves as a powerful tool for brand manufacturers navigating the dynamic landscape of eCommerce. This product offers a wealth of actionable insights, arming businesses with the necessary data to make informed decisions and stay competitive.

Electronics 148

Electronics Outdoor Payments Payment Services 148

Retail TouchPoints

JUNE 27, 2023

There’s a lot of talk about artificial intelligence these days, with countless posts about how it’s changing consumer expectations , influencing operations and transforming entire industries. Retailers and brands spend weeks or months mapping new products and catalogs to online channels. Which products should you stock?

eCommerce 279

eCommerce Multi-channel Multichannel Channel 279

Retail TouchPoints

JUNE 8, 2023

Walmart already offers a number of in-store activations for advertisers, including TV walls, self-checkout ads and integrated marketing opportunities, and now the retailer is beta testing the addition of product demos and ad placements on Walmart Radio , the retailer’s in-store audio feed. “We While Amazon still dominates U.S.

Demo 278

Demo Retail Omnichannel Marketing 278

Retail TouchPoints

FEBRUARY 20, 2024

Similarly, its recent advancements have brought forth new possibilities for brands. As marketers experiment with generative AI tools, they must understand the necessity of training models on brand-specific insights to achieve their creative goals. Taking brand data further: AI is only as intelligent as the data it’s trained on.

Marketing 264

Marketing Technology Recommendation Management 264

Wiser

MARCH 20, 2023

Having thorough, up-to-date intel can set one brand apart from the rest and allow them to make important decisions that get a leg up on the competition. And there are a few different ways that brands can get their hands on it. But Wiser has another solution for you—Price Intelligence. What Is Wiser’s Price Intelligence?

Social Media 158

Social Media Reference Information Other 158

Retail TouchPoints

SEPTEMBER 21, 2022

Within the heavily regulated CBD industry, it’s difficult for brands to advertise their products across the same depth and variety of channels afforded to companies in other categories. Due to compliance regulations, CBD brands have limited options when it comes to promoting and selling their products.

Consumer 304

Consumer Social Media Technology eCommerce 304

Retail TouchPoints

MAY 25, 2023

These individuals prioritize brands that not only provide high-quality products and services but also resonate with their values. Organizations have already begun embedding sustainability goals across enterprise operations, including in manufacturing (84%), supply chain operations (80%) and brand strategy (80%), just to name a few.

Consumer Goods 245

Consumer Goods Operations Consumer Supplies 245

Wiser

JULY 31, 2023

In the competitive world of retail, ensuring your products are in the right place at the right time can mean the difference between profit and loss. A planogram is a visual diagram that details where every product on a retail store shelf should be placed. Are the products arranged correctly? Are the shelves well-stocked?

Customer Experience 145

Customer Experience Operations Technology Reference 145

Retail TouchPoints

JANUARY 26, 2024

But although brands have invested heavily in functions like product discovery, merchandising and on-site personalization, consumers largely face the same old headaches when they’re finally ready to make a purchase. Customers today expect to be able to shop where and when they want and use the payment method they want.”

Merchant Services 274

Merchant Services Payment Services Payments ACH 274

Retail TouchPoints

MARCH 15, 2024

After all, a digital shelf displays your products for the customer to browse, just like a shelf in a brick-and-mortar store would. Web scraping can help acquire real-time intelligence to keep your shelf moving to the forefront of the virtual marketplace that is forecast to reach $8.1 This comparison, however, has its limits.

Telecommunications 264

Telecommunications eCommerce Platforms Games eCommerce 264

Retail TouchPoints

MARCH 12, 2024

By now, it’s a given that consumers expect personalized brand interactions and offerings, but it’s not just functional benefits they’re after. The most successful brands will connect emotionally to their customer base – and give them space and permission to experience a whole spectrum of feelings. The future consumer is a #mood.

Consumer 262

Consumer Beauty and Health Retail Fashion 262

Retail TouchPoints

JANUARY 5, 2024

Zero-party data is information consumers intentionally share with a brand, e.g. when taking a quiz, while first-party data is collected by the brand from interactions with its own customers. It’s about predicting customer needs and making informed, nuanced decisions to deliver on the promise of a truly tailored shopping experience.”

Recommendation 306

Recommendation Consumer Information Customer 306

Retail TouchPoints

SEPTEMBER 7, 2023

How can we optimize product development and merchandising to better cater to customer needs? Retail TouchPoints interviewed experts in supply chain, brand strategy, commerce, and global expansion with an emphasis on building business stability and profitability. What technologies will improve customer intimacy and engender loyalty?

Supplies 262

Supplies Arts Customer Loyalty Fulfillment 262

Retail TouchPoints

MAY 10, 2023

For consumer-packaged goods (CPG) brands wanting to lead their category at major retailers, it’s critical to be strategic and adaptable with a logistics strategy. While many brands try to shave pennies off transactional transportation costs, that won’t drive long-term success in retail locations.

Supplies 278

Supplies Technology Shipping Costs Food and Beverages 278

Retail TouchPoints

FEBRUARY 15, 2023

Accenture’s AI.Retail platform — which helps retailers better utilize data and artificial intelligence to optimize common operations such as customer acquisition, pricing and promotions, assortment and supply chain — can now be deployed on Google Cloud. Current customer Albertsons Cos.

Merchant Services 290

Merchant Services Supplies Retail Customer Data 290

Retail TouchPoints

JULY 20, 2022

To effectively respond to these challenges, retailers must bolster their processes and technology stacks to ensure shoppers have access to the products they want, when they want them. Data standardization and integration with suppliers: A fast, flexible and intelligent supply chain is powered by rich data. Top Supply Chain Investments.

Supplies 306

Supplies Shipping Costs Customer Loyalty Technology 306

Retail TouchPoints

JANUARY 3, 2023

Despite rumblings of consumer fatigue, Insider Intelligence research indicates that U.S. Chart credit: Insider Intelligence. That’s a good sign for CPG brands, which are capable of making the most seamless transition to subscriptions: deodorant, toothpaste, diapers and even smoothie packets quickly become part of consumers’ routines.

Subscription 278

Subscription Beauty and Health Food and Beverages Shipping Costs 278

Groove

FEBRUARY 20, 2024

A CRM for Shopify assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development. Using an app or the Salesforce interface, Salesforce offers functionality and integration with other tools, such as Zendesk.

Shopify 358

Shopify eCommerce B2B Live Chat 358

Groove

FEBRUARY 20, 2024

A CRM for Shopify assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development. Using an app or the Salesforce interface, Salesforce offers functionality and integration with other tools, such as Zendesk.

Shopify 358

Shopify eCommerce B2B Live Chat 358

Retail TouchPoints

SEPTEMBER 21, 2023

Underlying these experiences is the invisible hand of artificial intelligence, steering our post-purchase journey. While AI presents vast possibilities to enrich this journey, it also ushers in significant challenges that could negatively impact customer retention and a brand’s bottom line.

eCommerce 264

eCommerce Customer Loyalty eCommerce Platforms Shipping Costs 264

Retail TouchPoints

OCTOBER 13, 2023

Let’s dive into the world of short videos, explore how they can boost businesses, and understand why many brands choose to host these videos directly on their websites. Businesses are integrating commerce technology into these videos, making it easy for viewers to buy products they see. TikTok Shop’s debut on Sept.

Marketing 298

Marketing Technology Games Information 298

Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.” In the U.S.

Retail 298

Retail Social Media Multi-channel Channel 298

Retail TouchPoints

MARCH 20, 2024

Conversational commerce combines genuine human interaction with artificial intelligence (AI) to create a two-way line of communication between brands and consumers. In addition, it allows brands to act more as advisors than salespeople, which helps build trust and long-term customer loyalty. Conversational commerce.

Small Business Retail 277

Small Business Retail Recommendation Consumer Customer Data 277

Retail TouchPoints

NOVEMBER 18, 2020

According to a recent report by InMoment , 60% of customers make more frequent purchases from brands to which they are loyal. The same report also found that 77% of consumers have maintained relationships with specific brands for more than 10 years. Inform Customers About Product or Service Offerings.

Customer Retention 264

Customer Retention Information Customer Loyalty Mobile 264

Retail TouchPoints

MARCH 1, 2024

Women’s intimates and apparel retailer Natori has shown that using artificial intelligence (AI) can supercharge retailers’ retargeting efforts. It can be specific about a particular product, but we also send other types of notifications,” explained Natori. In fact, we make the majority of our [product] collection.

Social Media 264

Social Media Department Stores Supplies Apparel 264

Retail TouchPoints

JULY 14, 2023

Artificial intelligence (AI) is reshaping the way brands connect with their customers. This applies across the customer shopping journey, from customized recommendations to predicting consumer behavior and product demand as well as creating more seamless omnichannel experiences. The possibilities appear to be endless.

eCommerce 243

eCommerce Order Fulfillment Fulfillment Multi-channel 243

Retail TouchPoints

AUGUST 20, 2021

That is why we’re seeing digitally native direct-to-consumer (DTC) brands develop more aggressive brick-and-mortar strategies, Ishac noted. Store As Media’ Drives Tangible Benefits for Retailers, Brands and Consumers. From the supply chain to the store, “the product itself has to have a voice.

Retail 325

Retail Supplies Webinar Omnichannel 325

Retail TouchPoints

DECEMBER 6, 2023

Brands, even those built on Amazon, have choices now; and newer marketplace operators like Walmart and Target , as well as OGs like Ebay , are making a determined pitch to be the platform of choice for third-party sellers. “For Some of the brands that have recently begun selling on Amazon include Gap , Victoria’s Secret and Allbirds.

Merchant Services 278

Merchant Services eCommerce Operations Games 278

Groove

MARCH 7, 2024

With intelligent automation, eCommerce shop owners can create flows that trigger automatically when customers take specific actions on the site. For example, a flow might trigger when a site visitor leaves a review or searches the site for a product. In Klaviyo's system, automations are called "flows."

Marketing 370

Marketing eCommerce Platforms Shopify Shopping Carts 370

Wiser

FEBRUARY 26, 2024

This underscores the critical need for brands to keep a vigilant eye on how their products are positioned in the market. Insight into these variations not only empowers brands to enforce consistent pricing policies but also assists in strategizing competitive approaches to enhance market share and consumer perception.

Retail 78

Retail Channel Consumer Improvements 78

Retail TouchPoints

AUGUST 17, 2023

Amazon is extending the reach of its most popular advertising format, Sponsored Products, outside the walls of Amazon.com. Sponsored Products has always been about helping customers discover products they may love,” said Colleen Aubrey, SVP of Amazon Ads Products and Technology in a statement.

Information 246

Information Blog Technology Customer 246

Retail TouchPoints

AUGUST 31, 2022

Among the businesses that most often use location data are consumer packaged goods brands. Awareness of consumer behavior in the offline retail world can help brands drive sales, find ideal customers, and innovate. Further, this same data can assure potential partners of why your products are a perfect fit for their locations.

Small Business Retail 289

Small Business Retail Information Point of Sale Consumer 289

Retail TouchPoints

JULY 24, 2023

It’s also no secret that brands and platforms are still figuring out the best way to get their piece of this massive pie, although that’s certainly not stopping them from trying — more than 50% of the businesses surveyed by Global Payments said they plan to sell through social platforms this year.

Social Media 246

Social Media Payments Payment Services Consumer 246

Retail TouchPoints

APRIL 24, 2023

retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. Shoppers value the creators that authentically share the products they use and love in their lives.

Social Media 288

Social Media Electronics Accessories Clothing 288