RTP blog

OCTOBER 7, 2019

We see smart retailers playing to their strengths and investing in creating the sorts of omnichannel shopper experiences that pure play e-Commerce giants can’t. Experience Is Still King For many products, an in-store shopping experience is critical. Target is navigating this trend perfectly in the back-to-school season.

Omnichannel 150

Omnichannel eCommerce Toys Retail 150

Retail TouchPoints

JUNE 18, 2021

Over the course of the pandemic, brands and retailers felt the pressure to level-up their digital experiences. These shoppers also said AR helped increase their purchase confidence (76%) and that they are likely or very likely to purchase from brands that offer this form of experience (68%).

Mobile 181

Mobile Omnichannel Technology Consumer 181

Kissmetrics

NOVEMBER 5, 2020

Called Google Keen, it’s a curation tool that allows users to collect not only content from around the web, but also text and images, and save them to their keens, Google’s version of a board. There are a lot of aspects of Google Keen that echo the user experience on Pinterest. How Does Google Keen Work? Google Keen vs. Pinterest.

Social Media 255

Social Media Other Workshop eCommerce 255

Kissmetrics

OCTOBER 1, 2020

Contact Us pages are among the most underutilized and misunderstood resources on the web today. I’ll share a step-by-step plan you can follow to strategize and revise this lowly web page. Help pages: Customers with critical product or service questions lean on this page to get their answers. Product Photography: Freshly.

Social Media 331

Social Media Live Chat Shipping Costs Customer 331

Kissmetrics

APRIL 20, 2021

Whether you’re selling a digital product online or you run a brick-and-mortar business, these behavioral neuroscience principles will work for you. Influence Drives the Value of Your Product. You believe in your product (e.g., Influence increases the perceived value of your products. People trust their opinions.

SEO 339

SEO Other Blog Marketing 339

ROI Revolution

JUNE 28, 2023

Google Bard Unleashes Some Power-Packed Updates: Shopping to Citations Google has introduced several updates to its conversational AI tool , Google Bard, aimed at enhancing user experience. These updates contributed to Google’s new search generative experience (SGE).

SEO 78

SEO Mobile Clothing Improvements 78

GetElastic

JUNE 10, 2020

respectively on AR/VR experiences. In our current climate, “fail fast” experimental projects are a luxury many brands and retailers can’t afford. Both iOS’ ARKit and Android’s ARCore support AR capabilities that can be baked into native and progressive web apps, and WebAR / WebVR supports cross-device experiences.

Home Furnishings 144

Home Furnishings Retail B2B Demo 144

Kissmetrics

NOVEMBER 1, 2017

If you were Amazon CEO Jeff Bezos, how would you structure your testing and experimentation process to drive growth? Let’s look at what Bezos says about experimenting (emphasis mine): “One area where I think we are especially distinctive is failure. Big winners pay for so many experiments.”. Why would it take two years?

eCommerce 209

eCommerce Conversion Optimization Document Improvements 209

BigCommerce

SEPTEMBER 14, 2018

Direct to consumer means you are selling your product directly to your end customers without third-party retailers, wholesalers, or other middlemen. That’s the attraction for legacy brands going direct to consumer: taking back control over how their brand merchandises and messages its products. What Does Going Direct to Consumer Mean?

Consumer 305

Consumer Shipping Costs Merchant Services Games 305

Kissmetrics

NOVEMBER 28, 2020

A reason for this is that it requires specialized skills and vast experience. Experience With Massive Sites. In most cases, any problems can be solved by checking the robots.txt file, making sure the site is on a good platform (like WordPress or Shopify), and upgrading to a good web host. Rarely is there a quick fix.

SEO 277

SEO Recommendation Games eCommerce 277

Kibo

MAY 1, 2021

Individualization is a technique used in personalization strategy to automatically optimize customer experience for each person. Individualization (also called 1-to-1 personalization) is a technique used in personalization strategy to automatically optimize customer experiences for each person. What Is Individualization in Marketing?

Marketing 62

Marketing Customer Experience Definition Customer Loyalty 62

Wiser

JULY 25, 2023

Starting and running a small business is one of the most rewarding experiences that anyone can have. A promotions strategy is a marketing plan that small businesses use to get the word out about their products and services. Small businesses need to be creative when it comes to promoting their products and services.

Small Business Retail 147

Small Business Retail Social Media PPC Events 147

RTP blog

OCTOBER 31, 2018

I was intrigued by the quick transition and did a web search. Experimentation needs to be taken seriously, especially if a retailer plans on expanding into new physical territories in a more permanent way. Imagine my further shock seeing a sign plastered along the front of the store, exclaiming “COMING SOON!

Toys 150

Toys Hobbies Omnichannel Consumer 150

Omnisend

DECEMBER 12, 2023

Building personal connections through one-on-one interactions is still an unparalleled opportunity to create memorable customer experiences. Event marketing is when a business uses an event to promote its products, services, or brand. And when people talk about your brand or products, it creates awareness and a ripple effect.

Events 88

Events Seminar Marketing Workshop 88

Kissmetrics

AUGUST 22, 2017

According to Steven Walling, former Product Manager for Wikimedia, “growth” in this case is , “a shorthand term for the cycle of acquisition, activation, retention and reactivation of users or customers.”. They may be growth managers or growth marketers or basically anyone who has an experimental mind. Share Your Thoughts Below!

Management 212

Management SEO PPC Social Media 212

ROI Revolution

MARCH 29, 2023

This update follows the recent February 2023 product reviews update and the December 2022 link spam update. Google’s February 2023 Product Reviews Update An update to Google’s Product Reviews System (previously referred to as periodic Product Reviews Updates) places heavier emphasis on quality and expands to cover more than just English.

SEO 78

SEO Document Mobile Technology 78

Ecommerce Platforms

MARCH 10, 2020

With the right CMS , you can build everything from an immersive blog, to a range of product pages, and you don’t even need to know a great deal about HTML or CSS. Both WordPress and Webflow are website builders designed to simplify your experience online. Building the perfect website takes a lot of time and experimentation.

Shipping Costs 174

Shipping Costs WooCommerce eCommerce Blog 174

ROI Revolution

AUGUST 31, 2023

Latest Updates in Google’s Generative AI & Search In recent weeks, Google’s Search Generative Experience has improved in its capabilities, transforming the way users interact with information from the web. Google’s generative AI-driven Search experience (SGE) now offers improved visuals for better comprehension.

SEO 78

SEO Merchant Services Article Blog 78

Ecommerce Platforms

DECEMBER 7, 2021

Alternatives like Printful give companies a range of options for where they can source their products, ideal for situations where Printify might not have the items you’re looking for, or the quality of service you need. There’s even a handy mock-up generator, where you can add your designs to the products you want to sell.

Shipping Costs 118

Shipping Costs Payment Services Shipping eCommerce 118

Wiser

JULY 25, 2023

Starting and running a business is one of the most rewarding experiences that anyone can have. A promotions strategy is a marketing plan that small businesses use to get the word out about their products and services. Small businesses need to be creative when it comes to promoting their products and services.

Small Business Retail 78

Small Business Retail Social Media PPC Events 78

Wiser

AUGUST 4, 2020

There are so many different pricing strategies , and finding the best one for your products, categories, and market requires you to try more than one pricing model to hone in on the right one. If the cost of a major input for your product skyrockets, your pricing has to change. Why Should You Test Your Prices? Growing profit margin.

Consumer 88

Consumer Marketing Games Supplies 88

Dynamic Yield

OCTOBER 7, 2014

Omnichannel personalization and experimentation capabilities, together in one platform Personalize every interaction to deliver an optimal customer experience at scale across web, mobile, email, and ads Get a demo Watch a platform demo Transform static content into personalized experiencesChange any static content element such as hero banners, calls-to-action (..)

Demo 36

Demo Omnichannel Mobile Customer Experience 36

Ecommerce Platforms

FEBRUARY 6, 2019

Snipcart is an HTML/JavaScript shopping cart solution designed for web designers and developers. It lets you customize any website to sell products, subscriptions or downloads online. Top products by units sold. An efficient inventory control system helps you avoid running out of products customers need. What is Snipcart?

Shopify 126

Shopify Merchant Services Payment Services Shipping Costs 126

Retail TouchPoints

OCTOBER 15, 2021

As customers interact with businesses in a real-time, always evolving competitive environment, they have to implement decisions with adaptive precision and run algorithmic experimentation at granular scale. Hence it is very important to create a culture of experimentation within any organization. and $8.99, would generate higher sales.

Customer 147

Customer eCommerce Platforms Recommendation Marketing 147

Ecommerce Platforms

DECEMBER 2, 2020

When you build a Wix website, you don’t need tons of experience in things like coding and development. There are templates included and drag-and-drop functionality to simplify your site-building experience. Wix’s pricing for ecommerce packages differs from the kind of price you’ll pay for the standard Wix website builder experience.

eCommerce 104

eCommerce Multi-channel Social Media SEO 104

Ecommerce Platforms

NOVEMBER 1, 2022

The product consistently maps the web to help you understanding your link intelligence data, so you can form credible connections with other businesses. There are phenomenal features to keep you up-to-date on your SEO strategies too, such as email alerts and experimental rank tracking features.

SEO 118

SEO Recommendation Improvements Payment Services 118

Kissmetrics

MARCH 28, 2018

There aren’t enough conversions in the experiment to make it valid. Every good experiment begins with an educated hypothesis. Using the information you know about your audience, take a long, hard look at how you’re letting them down when it comes to customer experience. You aren’t running the test long enough. Do your research.

eCommerce 203

eCommerce Improvements Marketing Recommendation 203

SellBrite

MARCH 15, 2018

Sales shouldn’t be the only thing you celebrate — product page visits are worth a cheer as well. These visits only happen because of a lot of work — engaging marketing campaigns, strategic pricing, and captivating, high-quality product photos. The product page is not the time to squander that hard work.

eCommerce 125

eCommerce Social Media Mobile Gifts 125

Omnisend

OCTOBER 18, 2023

By experimenting with different versions of a form, you’re able to quickly identify what your audience best responds to. This also improves user experience, because you’re providing more of what your visitors want to see and less of what they don’t want to see. Experiment with these options to discover the sweet spot.

Information 88

Information Presentation Mobile Shipping 88

GetElastic

AUGUST 18, 2022

In my last article , I talked about why product-led growth (PLG) in commerce looks slightly different. Traditional GTM motions still hold a critical role in nurturing the business buyer, while technical buyers can gain a lot of ground testing products in a hands-on manner via PLG. Web Content Management and Commerce Similarities.

Multi-channel 78

Multi-channel Arts Shopify Channel 78

Lemonstand

MAY 25, 2017

The first site, Winestyr , is an online vendor of small-production wines. Disillusioned by the “Big Wine” companies, they took the web to share the lesser-known fine wines with the masses. Watch designer Paul Valentine , our second second site, takes a more experimental approach. Secondary Menu. Search Function.

eCommerce 57

eCommerce Department Stores Books Fashion 57

CPC Strategy

APRIL 25, 2024

Built on Amazon Web Services (AWS), AMC’s flexible environment supplies advertisers with customizable reporting on event-level data, across multiple data sets. Path to Purchase Analysis: Track the path customers take from initial product discovery to purchase, allowing you to identify touchpoints and optimize the customer journey.

Marketing 67

Marketing Subscription Blog Events 67

Ecommerce Platforms

MAY 13, 2019

Optimizely is an experimentation platform that you can use to test the impact of changes to your site. Optimizely is an experimentation and customer experience optimization platform. Multi-page experimentation. Mutually exclusive experiments. Optimizely: Optimizely Web. Then you'll start with Optimizely Web.

Multi-channel 128

Multi-channel Events Customer Experience Management 128

VTNS Solutions

APRIL 11, 2018

This is because every day, website acquisition eg paid channel, organic SEO , Social Media Marketing which is the process of increasing a web traffic get increasingly more difficult and expensive. Especially when you are launching a new product or website. It only happens after enough experimentation and if you lucky.

Conversion Optimization 28

Conversion Optimization Document eCommerce Improvements 28

GetElastic

AUGUST 31, 2021

It allows the rapid evolution of the omnichannel front-end customer experiences (whether that is across touchpoints or geos) while keeping the business logic for things like product catalogs, shopping cart, promotions, payments, etc. This separation is essential to the flexibility of a Headless Commerce platform.

Payment Services 148

Payment Services Omnichannel Shopping Carts Mobile 148

BigCommerce

JUNE 27, 2017

To achieve revenue growth, CRO focuses on providing a better user experience, offering more relevant and engaging content, and increasing visitors’ motivation — not simply bringing more people to the site. Other factors” here include the assumption that the number of visitors and the product prices will remain the same. Ask for it.

Shipping Costs 416

Shipping Costs SEO Shipping eCommerce 416

GetElastic

MARCH 16, 2021

The global pandemic has accelerated long-term customer experience trends with consumers increasingly shifting from physical to digital channels and changing their shopping behaviors: The flight to digital and omnichannel is likely to continue, with an increase in intent to spend online of up to 40%*, even post-pandemic.

Customer Experience 97

Customer Experience Customer Social Media Omnichannel 97