Is Retail Media Like Eating the Forbidden Fruit?
Retail TouchPoints
SEPTEMBER 25, 2023
In fact, CPG brand marketers often question the attribution and incrementality of onsite media. For example, what if at the end of the campaign a CPG brand was able to get log-level data at the impression and user ID level to fully understand a multi-attribution model? So what does Reach Rate mean? Why is this important?
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