Store Growers

JUNE 16, 2023

Last Updated on June 16, 2023 Since their introduction to Google Ads, dynamic remarketing campaigns have attracted a lot of attention among marketers. This doesn’t come as a surprise as they serve relevant product-based ads to users, resulting in a higher response rate. What Are Dynamic Remarketing Campaigns?

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Store Growers

AUGUST 29, 2022

And Remarketing allows you to do exactly that. The two most popular ways to configure remarketing audiences are through Google Ads and Google Analytics. In this article, we’ll focus on remarketing audiences in Google Analytics. Remarketing With Data Sourced Through Google Analytics.

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Kissmetrics

SEPTEMBER 2, 2020

Google may lead the search engine ranks, but they’re not the only player in the game. Compared to Google’s 72.94%, that may not seem like much — but with upwards of a third of US desktop searches coming from Bing (and Bing-backed AOL and Yahoo), it’s pretty huge. More than 70% of Bing users are over the age of 35.

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Store Growers

MARCH 7, 2024

Last Updated on March 7, 2024 Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertisers. And while a lot of them are solid “improvements” some are very harmful to the profitability of your Google Ads campaigns.

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Store Growers

NOVEMBER 2, 2022

You’re trying to find a balance between reaching a wide audience, while still targeting people that find your offer valuable. Similar audience segments in Google Ads allow you to bridge that gap because they mirror the reach of cold audiences while providing accuracy typical for remarketing audiences.

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ROI Revolution

FEBRUARY 28, 2024

One of the recent seismic shifts in the industry is Google’s announcement regarding the deprecation of third-party cookies. Google’s Decisive Move: A Paradigm Shift in Online Tracking Google made waves by rolling out tracking protection for 1% of users in January 2024.

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Store Growers

FEBRUARY 17, 2023

Last Updated on February 17, 2023 Remarketing lists for search ads (RLSA) allow you to target people that have been to your website with your campaigns. So in this article, we’ll take a closer look at what RLSAs is, and how it’s different from other types of remarketing. What Are Remarketing Lists for Search Ads (RLSA)?

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Kissmetrics

NOVEMBER 6, 2020

Rather than throwing a bunch of ads at consumers and hope some of the marketing message sticks, behavioral marketing takes information like browsing and search history, IPs, and cookies and uses this information to build a definitive profile of the user, and then tailor marketing messages accordingly. Sign in to your Google Ads account.

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Retail TouchPoints

JULY 31, 2020

In looking at Google Ads performance among a sample of enterprise U.S. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. Google Ads revenue was up 15% in April, with a 17% stronger ROAS, for enterprise apparel retailers.

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Store Growers

MAY 15, 2023

Well, Google is known for introducing updates to its Ads platform every 18 months or so. In this piece, we’ll review the latest upgrade to Google Ads audience manager. What Is the Google Ads Audience Manager Audience manager helps you stay on top of the audience segments in your Google Ads account.

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Store Growers

JULY 22, 2023

Last Updated on July 23, 2023 Advertisers create ad campaigns with specific aims and objectives in mind. But, what if you want to reach your target audience and attract the attention of those who are most likely to visit your website and buy what you sell? What Are Google Discovery Ads? And guess what?

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Kissmetrics

DECEMBER 31, 2021

The benefits of using personalized ads can’t be ignored either. Personalized ads offer higher click-through rates, lower cost per acquisition (CPA) , and provide a better customer experience because they will see exactly what they want to see when browsing your site or searching on Google. Use AI To Streamline Your Ads.

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Kissmetrics

AUGUST 11, 2021

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up. What Is Google Ad Campaign Management?

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Kissmetrics

MARCH 16, 2021

Advertisers were quick to jump on this trend, and Americans began seeing tourist ads show up in their favorite print magazines and newspapers, making travel one of the most sought-after experiences of modern life. 10 Ways to Target Tourists With Paid Ads. Creating high-performing tourist ads is not always as easy as it seems.

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Kissmetrics

MARCH 16, 2021

Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. It helps you tighten your funnel and prevent leaks along the way, which can translate to more sales and less money spent on ineffective PPC ads. What exactly are PPC ads, and how can they help your business?

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UpSellIt

APRIL 12, 2023

Every brand on the Internet is looking to garner interest, engage their audience, and make sales. That’s what ecommerce remarketing strategies do. That’s why ecommerce remarketing strategies are a crucial element of marketing for online retailers. Remarketing also presents a second opportunity to convert customers.

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BigCommerce

JUNE 27, 2018

We have clients that spend $100,000 a day on Facebook ads — but they are probably not like you. They have massive media budgets and teams of people that do things like Super Bowl ads. Whatever the case, the three parts of the funnel are audience, engagement, and conversion (we shorten it to AEC). Conversion Remarketing Budget.

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Inflow Insights

NOVEMBER 11, 2021

Instagram/Facebook Ads) vs. Google Ads (Shopping & Search). In this post, we’ll help you choose the strategy that works best for you by explaining: How to best run simultaneous Google Ads and Facebook Ads. Here are the basics: Facebook Ads. But, here’s the deal: It’s not an “either/or” situation.

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Kissmetrics

MARCH 19, 2021

The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. It allows advertisers to place ads on search engines, social media platforms, and third-party websites, paying a fee whenever the ad is clicked. The quality of your ad plays a huge part as well.

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Optimizely

MAY 31, 2018

Looking to maximize your marketing campaign performance and get the most out of your ad budget? For that, you need a refined and targeted AdWords remarketing strategy that can both acquire new buyers and engage existing customers. Audience segmentation and selection. 5 powerful remarketing audiences you can use today.

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Store Growers

JUNE 14, 2023

Last Updated on June 14, 2023 If you’re working with Google Merchant Center and Google Shopping , you’re probably already aware of the existence of Performance Max, but if you’re wondering what all the hype is about surrounding it, read on. Launched in late 2021, Performance Max is one of Google’s latest innovative assets.

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Inflow Insights

MARCH 11, 2020

The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. In this post, we’ll guide you on: A cross platform strategy for using Google Ads and Facebook Ads. Facebook Ads. Google Ads.

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Store Growers

MARCH 6, 2023

In the marketing world, this trend translates into the removal of levers, traditionally used for audience targeting, and letting data lead the way forward. What Is Optimized Targeting in Google Ads? They can be found under “Expansion and optimized targeting” in the Audience report. Let’s delve into it.

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Store Growers

APRIL 13, 2023

There are countless audience segments to target for Google Ads campaigns, but what if none of them fit your goals? Affinity, In-Market, and Similar audiences are all defined by Google. From the basics to defining your audience and testing different combinations, to elevate your targeting results to new heights.

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Kissmetrics

JULY 7, 2017

Rather than throwing a bunch of ads at consumers and hope some of the marketing message sticks, behavioral marketing takes all the available information — browsing and search history, IPs and cookies — and uses it to build a more definitive profile of the user, and then tailor marketing messages accordingly. Ingenious, right?

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Kissmetrics

NOVEMBER 23, 2021

Getting your products or services in front of the right audience is becoming increasingly more challenging. This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads.

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Kissmetrics

MAY 4, 2021

Gaining paid search footholds can be challenging, and once you’ve built a successful Google Ads campaign and watched it perform, it can be disheartening to reach the end of that campaign’s lifespan. It’s simple to translate your Google Ads campaign to the Microsoft platform because they have similar functionality.

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Kissmetrics

OCTOBER 7, 2021

Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. These cookies can help marketing teams understand user behaviors and ad performance, but they may feel like an intrusion of privacy for many users.

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Groove

DECEMBER 6, 2018

This should be done by first identifying audiences that seem appropriate buyers for your plan and then funneling them through your conversion path. Even if you are already putting out content, it is imperative to keep your audience interested. Don’t Overlook the Benefits in Remarketing. Invest in Search Engine Marketing.

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Store Growers

JUNE 3, 2022

Advertisers use Google Merchant Center to connect their product feed to Google Ads. But Google Merchant Center offers a ton of other features on top of that. Advertisers can connect product reviews, and add their promotions with their Shopping Ads, among other things. What are Google Merchant Center Programs?

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Kissmetrics

APRIL 6, 2021

If your business has complex advertising needs, there’s a good chance Google Ads Manager can help. Rather than having your PPC spread out across several separate Google Ads accounts, Google Ads Manager brings all of your paid ads together in one place. What Are Google Ads Manager Accounts?

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Store Growers

OCTOBER 26, 2022

This is what makes in-market audiences so great. The in-market audience segment in Google Ads gives your campaigns access to these users, and if you use it strategically, your ads will show in front of “hot” leads. What Are In-Market Audiences in Google Ads? How does Google determine this?

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Inflow Insights

JANUARY 12, 2021

When we talk to eCommerce brand owners about Facebook Ads and Instagram Ads, we hear the same two questions over and over again: “What creative works best?” “How return on ad spend (ROAS) with over $250,000 in ad spend. A thorough Facebook Ad Account audit revealed several areas of opportunity. How can we scale?”.

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BigCommerce

JUNE 6, 2017

Invest in local Facebook ads , and then retarget, retarget, retarget. People often focus purely on creating their remarketing campaigns and placing retargeting pixels, then assume they can set and forget. You’re targeting the default “All Visitors” audience. Example of All Visitors audience in AdWords. But how?!”.

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Inflow Insights

DECEMBER 16, 2020

Spoiler: We saw less ad spend, more pages per session, a much higher conversion rate, and more. Luckily, these goals were already set up in Google Analytics and imported into Google Ads. From Google Ads, we were able to gather conversions, impressions, clicks, impression share, and average cost-per-click.

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Inflow Insights

JANUARY 15, 2020

SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. Note : Different audiences and offers convert differently. Trust badges like Norton or McAfee , BBB logo, Google Trusted Stores, etc. Fast site speed.

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Inflow Insights

DECEMBER 16, 2020

Spoiler: We saw less ad spend, more pages per session, a much higher conversion rate, and more. Luckily, these goals were already set up in Google Analytics and imported into Google Ads. From Google Ads, we were able to gather conversions, impressions, clicks, impression share, and average cost-per-click. .

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PPC Events eCommerce Recommendation 89