Retail TouchPoints

MARCH 26, 2024

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation has been a looming threat since the original announcement back in 2020, Adtaxi’s 2024 Privacy Survey tells us that 33% of respondents still lack a cookie-replacement strategy.

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Retail TouchPoints

APRIL 25, 2024

Retail media networks (RMNs) are rapidly becoming one of the most lucrative digital ad formats, with predictions suggesting that by 2028, RMNs will contribute to 15.4% How can retailers capitalize on this shift and the emerging market opportunities? of all ad revenue , outpacing television advertising.

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Retail TouchPoints

APRIL 14, 2022

Privacy has always been a hot topic, but recently temperatures have been rising. Currently, many ecommerce retailers are scrambling, trying to figure out how to build these new relationships. But how can businesses benefit from this in this new era of privacy protection?

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Retail TouchPoints

AUGUST 16, 2022

As the benefits of personalization become more apparent, the rise in data privacy concerns and their impact on organizations are beginning to take center stage. How can retailers optimize the shopping experience with data privacy in mind using anonymous or non-personally identifiable information (PII)?

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Retail TouchPoints

JANUARY 29, 2024

These are certainly applicable to what we’re seeing in the retail industry right now. We’re seeing a resurgence of retailers placing focus back on their physical stores. Every day, the latest retail headlines are focused on the entrance or expansion of physical retail environments, including Kohl’s , Toys ‘R’ Us , Mizzen+Main and more.

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Retail TouchPoints

APRIL 4, 2024

Retail media experienced massive growth in 2023 and shows no sign of slowing in 2024. But even as retail media networks have proliferated , ad buyers still are limited in how many they can participate in. A lack of standardization across the retail media ecosystem. The culprit?

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Retail TouchPoints

JANUARY 30, 2024

As retailers ride the AI wave, it’s important to simultaneously address both the opportunities and responsibilities it brings. Governance Through AI Ethics Oversight For retail businesses, establishing an AI ethics committee represents a strategic move toward responsible Gen AI implementation.

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Retail TouchPoints

OCTOBER 25, 2022

The world has gone digital, and as a result, global concern regarding data privacy has skyrocketed. Against this backdrop, tech giants like Apple and Meta continue to weigh the best methods for providing privacy controls on behalf of their users, all while remaining mindful of potential blowback to the ad revenue that supports their business.

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Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. To start getting it, the tech company has launched a new offsite retail media solution in closed beta. We see retail media as a cornerstone of the SA360 mission to drive reach, performance and productivity for advertisers.”

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Retail TouchPoints

MARCH 14, 2024

Retailers that have recently launched their own retail media businesses should learn from what the established leaders already do. In this way, retailers will act more like media houses and thus engender the trust of CPG advertisers. retailers all offer.

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Retail TouchPoints

MARCH 18, 2024

Retailers have been eager to jump on the generative AI bandwagon: according to a new survey conducted by Salesforce and the Retail AI Council , retail executives estimate that 36% of their employees already are using generative AI today, with that figure projected to rise to 45% by 2025.

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Retail TouchPoints

FEBRUARY 8, 2024

The growth of retail media networks (RMNs) in recent years has been impressive. As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC.

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Retail TouchPoints

APRIL 10, 2024

In recent years the price of these “free” tools has come into focus: loss of privacy, mental health issues, overconsumption that is having a grave environmental impact, political unrest and human rights violations, to name just a few. When done right it shows that you value your customers’ privacy.

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Retail TouchPoints

NOVEMBER 15, 2022

million privacy settlement , the largest in U.S. For years Google has prioritized profit over their users’ privacy,” said Rosenblum in a statement. Google has agreed to a $391.5 Under the terms of the settlement, Google will make its location tracking disclosures clearer beginning in 2023. They have been crafty and deceptive.

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365 Retail

JUNE 9, 2023

The world of retail has undergone a seismic shift in recent years, and the impact is being felt across the industry. To thrive in today’s fast-paced and dynamic retail environment, UK beauty retailers and CPGs must embrace the power of data and use it to bridge the gap between their customers’ needs and their business objectives.

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Retail TouchPoints

JULY 6, 2022

At a time when 75% of consumers say they are worried about how companies use their data , according to a recent global consumer survey by Adobe, the Ethical Commerce Alliance (ECA) has launched in the UK to provide retailers a forum for debate and education around privacy and data protection. as the first partners of the Alliance.

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Retail TouchPoints

DECEMBER 1, 2023

When Threads initially launched in July 2023 it was available in most global markets, but Meta held off on launching in Europe because of that region’s strict regulations around online services and data privacy.

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Retail TouchPoints

JANUARY 15, 2021

Microsoft: Brad Smith, President of Microsoft, gave his vision for ensuring cybersecurity and customer privacy protection and discussed the tech industry’s responsibility to “exercise our conscience.”

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Retail TouchPoints

MAY 4, 2023

Ecommerce product search and discovery platform company Constructor has introduced Constructor Quizzes, a solution designed to help retailers deliver on consumers’ expectations by powering relevant and personalized product recommendations in real time that drive shopper satisfaction and conversions.

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Retail TouchPoints

APRIL 3, 2024

Chase Bank has launched a digital media business that “combines the scale and audience of a retail media network with the exclusive advantages of Chase’s first-party financial data, institutional credibility and precise targeting capabilities,” according to a company statement.

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Retail TouchPoints

APRIL 24, 2024

The latest delay comes after UK watchdog the Competitions and Markets Authority (CMA) raised a series of 39 “concerns” about the plan in January 2024, key among them the impact of Google’s cookie replacement, called Privacy Sandbox , on its competitors. “We

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Retail TouchPoints

SEPTEMBER 13, 2023

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. Retail media was one of the fastest-growing U.S. Among those planning to increase spend this year, their retail media investments are expected to increase by 20%.

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Retail TouchPoints

JUNE 12, 2023

AI in retail is everywhere. Startups and small and medium-sized retail businesses can reap the benefits of using AI even when they do not have big companies’ resources. Starting slow and laser-focused is essential for retail companies looking to benefit from AI. Another problem for small and medium businesses is data privacy.

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Retail TouchPoints

APRIL 11, 2024

We are past the point of conjecture about whether AI will upend the retail industry; it already has. In a recent study sponsored by Nvidia, 69% of retailers that used AI in 2023 reported that it increased revenues, and 72% said it reduced operating costs. But what are the most forward-thinking retailers doing with AI this year?

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RetailDive

OCTOBER 30, 2023

Learn three steps to build a privacy-centric retail media strategy to protect performance in 2024.

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Retail TouchPoints

JULY 28, 2022

Retailers can offer virtual try-ons within their own ecommerce channels or partner with an ecommerce platform that offers virtual try-on as a feature. Retailers can license AR software to build their own virtual try-on features. Virtual try-on technology introduces important privacy obligations. What to Look Out For.

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365 Retail

JUNE 9, 2023

The world of retail has undergone a seismic shift in recent years, and the impact is being felt across the industry. To thrive in today’s fast-paced and dynamic retail environment, UK beauty retailers and CPGs must embrace the power of data and use it to bridge the gap between their customers’ needs and their business objectives.

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Retail TouchPoints

MARCH 25, 2021

“By 2022, regulations designed to protect consumer privacy and major technology companies will require users’ explicit permission to share and use data generated from digital interactions. is slowly following suit: California passed its own Consumer Privacy Act ( CCPA ) in 2018, and new national legislation was introduced in the U.S.

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Retail TouchPoints

JANUARY 15, 2024

Within the larger global market, McKinsey estimates that the retail and CPG sectors have the most to gain from AI , with potential to harness the tech and drive huge improvements in operational efficiency as well as the customer and employee experience.

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Retail TouchPoints

JULY 6, 2023

That is why it’s no surprise that when surveyed , 71% of retail leaders indicated that they were prioritizing sustainability in their business. With consumers demanding more green initiatives, retailers and brands must reframe their business goals and programs. Sustainability is an enormous social issue and it’s here to stay.

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Retail TouchPoints

MARCH 31, 2021

However, organizations such as the Retail Industry Leaders Association (RILA) , along with retailers including Gap and The Home Depot , have expressed support for the legislation in its current form. The proposed law would also require these sellers to indicate whether they are a manufacturer, importer, retailer or reseller.

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Retail TouchPoints

NOVEMBER 18, 2022

Organized retail crime (ORC) is a growing concern for retailers of all sizes. Groups of professional thieves are systematically targeting retail establishments to steal easily resold merchandise such as pharmaceuticals, groceries, diapers and beauty supplies.

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Retail TouchPoints

NOVEMBER 10, 2023

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place.

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Retail TouchPoints

JANUARY 5, 2024

As part of its Privacy Sandbox initiative, Google plans to phase cookies out for all Chrome users during the second half of 2024. Google’s move, along with increased privacy regulations (particularly in the EU), have put a premium on zero- and first-party data.

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Retail TouchPoints

DECEMBER 22, 2022

Celebrus CX Vault was designed to meet privacy regulations and respects consumers who opt out of cookie usage, as the user stays anonymous throughout an entire session and no information is ever shared or sent to a server.

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Retail TouchPoints

MARCH 5, 2024

These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 It just takes understanding the building blocks of a retail media network (RMN) and what’s required to put them in place effectively. First-party customer data.

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Retail TouchPoints

JUNE 7, 2022

We live in a world where 91% of consumers are more likely to do business with brands that remember, recognize and provide them with relevant recommendations and offers — and where 80% of consumers want personalization in retail to the extent that they would depart for a competitor if a vendor gets it wrong.

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