article thumbnail

Counting Down To Forrester’s Technology & Innovation APAC Event For 2023

Forrester eCommerce

Technology Alignment: The Key To Powering Customer-Obsessed Growth You’ve likely suspected it and maybe have even said it out loud: Aligning technology with customer objectives can ignite significant growth. The data backs this up decisively.

article thumbnail

How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

brands plan to increase investments in immersive technologies — think interactive displays for increased visual impact, carefully curated playlists and thoughtfully crafted scents that tap into nostalgia. Human-centric technology encourages retailers to think beyond traditional displays. Over half of U.S.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Global Reach and Sustainable Impact of Green RFID Technology

Retail TouchPoints

After all, studies show that consumers care more about the environmental impact of their purchasing decisions than ever before. The solution may be a small but mighty technology that is already developed and in use: RFID chips. What RFID Technology will do for the Retail Sector RFID stands for “radio frequency identification.”

article thumbnail

Creating Experiential Campaigns with Cloud-Optional Technology

Retail TouchPoints

In fact, according to a Forrester Consulting study sponsored by Shopify, 40% of brands say offering experiential retail will be a top priority for them in the next year. Customers expect technology to work consistently, and if it doesn’t, it can lead to a frustrating experience. That’s where cloud-optional technology comes into play.

article thumbnail

5 Essential Pieces of a Prospecting Solution

Forward thinking sales leaders are starting to prioritize technology initiatives. Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways prospecting solutions maximize sales productivity and effectiveness.

article thumbnail

Communications And Collaboration Technology For Remote Workers

Forrester eCommerce

Forrester has completed several Total Economic Impact™ (TEI) studies focused on communication and collaboration technology. Higher productivity is a key, consistent, and measurable benefit. We found that there are several ways in which employee efficiency and effectiveness can be improved.

article thumbnail

Four Ways To Leverage Your Entire TEI Study (For The Vendor Sales Leader)

Forrester eCommerce

Since the TEI study reflects the real, measurable impact of a technology investment, we do not quantify (for the ROI calculation) any benefits that the customers themselves have not measured. Nevertheless, it’s important to consider the abstract, and that’s why we have the Unquantified Benefits section.