Forrester eCommerce

NOVEMBER 3, 2021

Assess your company’s DX strategy with Forrester’s Emerging Technology Survey. And see what we learned from execs in our last iteration of this research.

Technology 195

Technology Customer 195

Retail TouchPoints

MAY 1, 2024

brands plan to increase investments in immersive technologies — think interactive displays for increased visual impact, carefully curated playlists and thoughtfully crafted scents that tap into nostalgia. Human-centric technology encourages retailers to think beyond traditional displays. Over half of U.S.

Technology 304

Technology Arts Payments Customer Loyalty 304

Forrester eCommerce

OCTOBER 16, 2023

According to Forrester’s Marketing Survey, 2023, financial services marketers in Asia Pacific (APAC) find improving marketing’s ROI or effectiveness more difficult than their peers in other regions and industries.

Financial Services 434

Financial Services B2C Marketing Technology 434

Retail TouchPoints

AUGUST 12, 2021

Online surveys have long reigned near the top of the ad testing toolkit by providing the fastest, most efficient way to gather valuable consumer feedback throughout the creative process. Besides adding depth to traditional survey data, these techniques also improve data quality. Making Surveys Better Listeners.

Improvements 317

Improvements Social Media Consumer Technology 317

Retail TouchPoints

SEPTEMBER 9, 2022

A recent survey reveals what will be required to steer more shoppers toward sustainable products produced in socially conscious ways. Aksoy discussed the survey results with Retail TouchPoints and shared steps the apparel industry can take to translate these significant levels of consumer interest into action. Dr. Lerzan Aksoy. “At

Apparel 332

Apparel Consumer Fashion Information 332

Retail TouchPoints

SEPTEMBER 11, 2023

According to the Forrester survey , 55% of brands say winning foot traffic will be a top challenge, while a McKinsey report found that more consumers switched brands in 2022 compared to the previous two years. Customers expect technology to work consistently, and if it doesn’t, it can lead to a frustrating experience.

Technology 255

Technology Point of Sale Customer Experience Customer Loyalty 255

Forrester eCommerce

MARCH 23, 2020

Most engagement surveys in the industry focus on a broad set of factors set against the employee life cycle, from on-boarding to off-boarding. They don’t provide enough insight into employees’ daily journeys — especially how various technology-related factors affect knowledge workers’ engagement. Our survey does.

Other 281

Other Technology Information Customer Experience 281

Forrester eCommerce

JULY 27, 2023

(cowritten with Research Associate Julia Swerdlow) It’s not new that marketing technology (martech) plays a central role in enabling B2B organizations’ marketing strategies. In fact, more than half of B2B marketing leaders invest over 10% of their total marketing budget in technology, per Forrester’s Marketing Survey, 2023.

Technology 195

Technology B2B Marketing Customer 195

Forrester eCommerce

OCTOBER 12, 2022

Use the topline results from Forrester's 2021 Global Emerging Technology Survey to see how your enterprise compares.

Technology 195

Technology B2C Customer Marketing 195

Forrester eCommerce

JULY 13, 2020

The Forrester Analytics Business Technographics® Priorities And Journey COVID-19 Recontact Survey, 2020, fielded in May, confirms what we already knew from our clients: COVID-19 has had a significant impact on Asia Pacific firms’ business and technology priorities.

Technology 427

Technology Webinar Customer 427

Retail Technology Review

OCTOBER 19, 4500

According to a new survey* of 1,000 UK consumers carried out on behalf of JRNI, over half (56%) of consumers plan to do their Christmas holiday shopping early in 2021 due to fears of empty shelves and further lockdown measures.

Consumer 132

Consumer Internet Retail Supplies Retail 132

Retail TouchPoints

OCTOBER 27, 2021

Top-line findings from a recent Sensormatic survey reveal that while in-store shopping is expected to rise through the holiday season, what consumers are looking for while they’re there is for retailers to provide insight into product availability and alternative fulfillment offerings.

Consumer 263

Consumer Supplies Fulfillment Technology 263

Retail TouchPoints

FEBRUARY 13, 2023

According to a recent survey by PYMNTS , 59% of financial institutions experienced an increase in overall fraud rates in the past year. Fortunately, newer technologies like graph databases and machine learning do that. Using AI and ML technologies are the best tools to attack fraud, with adoption rising. Why is this happening?

Merchant Services 275

Merchant Services Payment Services Technology eCommerce 275

Forrester eCommerce

MAY 13, 2024

In Forrester’s Marketing Survey, 2024, nearly 900 global B2B Marketing executives and operations leaders indicated they expected an overall Marketing budget increase. Breaking that down further, 67% expected their technology budget to increase, 62% anticipated a larger programs budget, and even 59% projected to spend more on personnel.

B2B 271

B2B Marketing Operations Technology 271

Kissmetrics

OCTOBER 5, 2020

For better or worse, technology affects communication because it is a part of our everyday lives. You might see the average elementary-aged child with their head buried in a smartphone and tempted to take a gloomy outlook on what technology has done to us. How Has Technology Affected Communication? But is it all bad?

Technology 363

Technology Social Media Information Live Chat 363

Forrester eCommerce

MAY 1, 2018

Forrester Launches New Survey On AI Adoption There’s no doubt that artificial intelligence (AI) is top of mind for executives. Leaders are quickly waking up to AI’s disruptive characteristics and the need to embrace this emerging technology to remain […].

Technology 316

Technology 316

Retail TouchPoints

JANUARY 15, 2024

Nvidia surveyed more than 400 retail professionals at all organizational levels and found that while AI adoption is still in its early stages, more than 60% of respondents are planning to boost their AI investments in the next 18 months. But many of these tasks may just represent the low-hanging AI fruit.

Retail 311

Retail Customer Experience Technology Operations 311

Retail TouchPoints

MARCH 26, 2021

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

Customer Experience 312

Customer Experience Technology Customer Fulfillment 312

365 Retail

AUGUST 16, 2023

According to a new survey released today by Honeywell , nearly six in 10 retailers plan to adopt artificial intelligence, machine learning and computer vision technologies over the next year to enhance the shopping experience offered within stores and online.

Technology 52

Technology Live Chat Retail Customer Experience 52

Retail TouchPoints

JULY 28, 2020

Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. The webinar also will cover how emerging technologies such as artificial intelligence can help retailers overcome data management challenges resulting from more digital-centric customer engagement.

Webinar 232

Webinar Consumer Marketing Consumer Goods 232

Forrester eCommerce

MARCH 27, 2024

Written by Hannah Jachim, Senior Research Associate Both on-the-glass and below-the-glass technologies drive digital experiences in manufacturing. Analyzing data from Forrester’s Consumer Digital Experiences Survey, 2023, we find that: CTOs […]

Supplies 231

Supplies Technology Consumer Customer 231

Forrester eCommerce

FEBRUARY 23, 2018

Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences. Consumers’ expectations of a brand’s mobile experience have never been higher.

Mobile 307

Mobile Technology Marketing Consumer 307

Optimizely

SEPTEMBER 11, 2018

This is exactly why you should survey your customers directly. With surveys, you can find out first-hand what buyers really and truly want from your B2C brand. Customer surveys can help you keep up with the changing needs and wants of your buyers, and adapt your marketing strategy accordingly. …and much more.

Customer 250

Customer B2C Social Media Improvements 250

Forrester eCommerce

JANUARY 11, 2023

According to the results of our recent survey on business and technology priorities in Japan, we are seeing a continued growth in IT investments in the country despite subdued economic forecasts for 2023.

Improvements 370

Improvements Technology Customer 370

Forrester eCommerce

SEPTEMBER 3, 2023

In the past few months since we completed the Forrester’s Annual marketing survey, I have been engrossed in finding patterns and correlations in the data about topmost priorities of CMOs globally, their challenges, growth objectives, key initiatives, technology usage, budgets, spending patterns and […]

Technology 407

Technology Marketing Customer Experience B2B 407

Forrester eCommerce

SEPTEMBER 11, 2018

Forrester’s survey for enterprise content management (ECM) decision makers is open. 2018 Global Enterprise Content Management Online Survey Provide your perspectives on the key vendors, challenges, and opportunities you see in the ECM technology market. and we’re looking for your participation!

Management 170

Management Technology Marketing 170

RetailDive

NOVEMBER 13, 2023

If managers and associates aren’t connected, the retail experience simply doesn’t work anymore.

Technology 108

Technology Retail Management 108

Retail TouchPoints

FEBRUARY 6, 2024

The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. A survey we recently conducted of 2,000 consumers found that the vast majority of shoppers (85%) were uninterested in using AI to help make purchasing decisions. The technology is too powerful not to.

Recommendation 288

Recommendation Customer Hobbies Technology 288

Retail TouchPoints

JANUARY 25, 2021

Businesses across sectors are turning to voice technologies in response to COVID-19 health and safety concerns. To mitigate health and safety concerns and deliver on these expectations, retailers are designing touchless shopping experiences with the help of voice and speech recognition technology. The industry, valued at $5.2

Technology 165

Technology Consumer Retail Other 165

Wiser

APRIL 16, 2024

Category management in retail has evolved significantly over the past two decades, reflecting broader changes in technology, consumer behavior, and market dynamics. Retailers relied heavily on historical sales data, consumer surveys, and rudimentary analytics to make decisions about which products to stock and how to organize them.

Technology 78

Technology Management Presentation Supplies 78

Forrester eCommerce

NOVEMBER 14, 2018

Nearly half of the firms we survey are prioritizing innovation as key to their business strategy. When I step back and think about it, the why is easy to understand; exponential changes like Moore’s Law in the past and Metacalfe’s Law today are accelerating the pace of business. In a recent study of 26 senior […].

Technology 349

Technology Information Management 349

Retail TouchPoints

JUNE 11, 2020

Forrester conducted three online surveys for the report. Two surveys in March included one of buyers — 640 adult consumers and B2B buyers who make business purchases online — and a second survey of 320 executives overseeing digital campaigns, online experiences and/or e-Commerce programs and technology purchases.

eCommerce 153

eCommerce B2B Toys B2C 153

365 Retail

FEBRUARY 10, 2023

This finding comes from ChannelAdvisor, a CommerceHub company, which conducted a survey of C-suite employees at large consumer electronics brands (with over 500 employees). Amazon has been a mainstay for consumer electronics brands and 69% of those surveyed claimed it is still a key channel.

Channel 120

Channel Consumer Electronics Consumer Electronics 120

RIS News

OCTOBER 23, 2023

RIS News curates a roundup of October retail technology news ranging from acquisitions and surveys to environment goals and technology launches. Get the latest updates here.

Technology 100

Technology Retail Marketing 100

Forrester eCommerce

SEPTEMBER 26, 2018

Experience design (XD) providers we surveyed told us that among emerging technologies, clients most often ask them about machine learning, chatbots, the internet of things (IoT), and augmented reality (AR). Providers also reported that chatbot-related terms “intelligent agents” and “voice interfaces” drew significant interest, as well.

Technology 259

Technology Customer Experience Customer 259

Forrester eCommerce

SEPTEMBER 28, 2021

Banks and other financial services firms always ask: “What are the others doing?” They leverage the answer to this question to assess their overall strategic position, compare their key challenges with those of others, and plan for the transformation of their application landscape to a more powerful customer-centric approach.

Financial Services 370

Financial Services Banking Other Customer 370

Forrester eCommerce

JULY 12, 2023

In a tough economy, where privacy legislation and technology changes make qualitative consumer data increasingly difficult to access, B2C marketers are struggling to adapt their data strategies for deeper customer understanding and develop AI capabilities to personalize experiences. The results are quite telling.

B2C 332

B2C Marketing Technology Consumer 332