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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

the past year was the most active to date for passing state-by-state data privacy laws. is weighing national data privacy and security regulation to help companies keep up with the patchwork of state laws. Instead of a one-sided disclosure, data privacy can and should become more of a dialogue and a choice for consumers.

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Where High-Performance IT Meets Digital Sovereignty: Security, Privacy, And Resilience

Forrester eCommerce

High-performance IT is the pursuit of continuously improving business results through technology. But the concept of high-performance IT rests on a foundation of security, privacy, and resilience that is necessary to build trust. And this is where digital sovereignty comes into play.

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Sephora to Pay $1.2M for California Data Privacy Violations

Retail TouchPoints

million for selling consumers’ personal information without informing them first and not processing customer requests to opt out of sale of their data, in violation of the California Consumer Privacy Act (CCPA). Follow the law, do right by consumers, and process opt-out requests made via user-enabled global privacy controls.”.

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Children’s Data Privacy: What’s A Parent To Do?

Forrester eCommerce

Happy International Data Privacy Day! What kinds of conversations do you have with friends and family about privacy? Over the holidays and through the new year, I had the topic of children’s data privacy and device use come up multiple times.

Toys 384
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Why Retailers’ Data Privacy Policies are the New Customer Experience

Retail TouchPoints

Brands have always focused on personal touches and customization for consumers, yet a recent eMarketer report found growing concerns around data privacy, with nearly nine out of 10 consumers saying it’s important to them. But there are glimpses of hope — the upcoming California Privacy Rights Act ( CPRA ) will be the closest thing the U.S.

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Could Data Privacy Be Retail’s New Competitive Differentiator?

Retail TouchPoints

In fact, 90% of consumers say they care about data privacy, while nearly 30% have switched companies and providers over their data policies and data sharing practices, according to research from Cisco. As Privacy Concerns Mount, Transparency and Communication Are Key. Privacy is now part of the marketing mix,” said Kibel.

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Ecommerce Personalization in the Age of Consumer Data Privacy

Retail TouchPoints

As the benefits of personalization become more apparent, the rise in data privacy concerns and their impact on organizations are beginning to take center stage. How can retailers optimize the shopping experience with data privacy in mind using anonymous or non-personally identifiable information (PII)? Personalization with Privacy.

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