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Top Social Commerce Platform In 2022

Ecommerce Guru

Are you a social media user? Do you like shopping for things seen on these social platforms? Social commerce is one of the significant forces that every generation is facing. Social commerce is all about selling your products or services using social media directly to the customers.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. Social commerce value will keep on growing.

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Retail Media: Everything You Need to Know

Retail TouchPoints

Retail media vs. Commerce media Why is there so much excitement about retail media? Commerce media Why is there so much excitement about retail media? Top Retail Media Networks Top Retail Media Service Providers Types of Retail Media Onsite vs Off-site Retail Media The New Arena: In-Store Retail Media This page was last updated on Nov.

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Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Retail TouchPoints

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. In fact they are anything but — and with good reason.

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Pinterest Solidifies Commerce Ambitions with Series of Executive Moves

Retail TouchPoints

A series of executive shifts at Pinterest in the span of one week indicate that the social platform is gearing up for the next stage of its push into social commerce. Bornstein joined the company through the acqui s ition of her AI-powered shopping platform The YES in June 2022.

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Shoppable TV May Leapfrog Livestreaming in the U.S. — Here are 3 Tips to Get in the Game

Retail TouchPoints

Livestreaming accounted for more than 17% of all ecommerce sales in 2022 in China, but in the U.S. viewers) form of video commerce is rapidly approaching maturation in the West — shoppable TV. right now,” said Moore, SVP of Commerce Partnerships at NBCUniversal, speaking at the Retail Innovation Conference and Expo in June 2023. “

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TikTok Taps Pro Sports for New Marketing Chief

Retail TouchPoints

The chief marketing position at TikTok has been vacant since the departure of Nick Tran in January 2022. According to the New York Post , Tran was ousted after “blindsiding top management with a series of increasingly bizarre campaigns,” including a plan to open ghost kitchens that would deliver dishes that had gone viral on the platform.

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