CI&T Research: Price-Conscious Consumers Still Want Stellar Shopping Experiences
Retail TouchPoints
JANUARY 31, 2024
“We have these inflationary pressures that have really been wearing on consumers,” said Melissa Minkow, Director of Retail Strategy for CI&T and author of the report in an interview for the Retail Remix podcast. However, the definitions of a “good experience” did vary slightly depending on the channel.
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