Retail TouchPoints

MARCH 18, 2024

Lowe’s has signed on to be one of the first retailers to test the solution for what will be the first offsite retail media offering from Lowe’s One Roof retail media network on Google Search and Shopping inventory, according to a blog post that will be published today, which Retail TouchPoints reviewed in advance.

Retail 305

Retail Management Blog Channel 305

Retail TouchPoints

MARCH 5, 2024

But what works for ecommerce giants like Amazon and Walmart won’t work for Main Street, and with opportunities for small- to medium-sized retailers ripe for the taking, it’s never been more critical to get in-the-know. First-party customer data. This is what advertisers are most interested in.

Retail 252

Retail Customer Data Channel Arts 252

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. pop-up, giving you the option to enable that site to remember your data or not. What is Conversational Commerce? Conversational commerce. Let’s explore.

Small Business Retail 240

Small Business Retail Recommendation Consumer Customer Data 240

Retail TouchPoints

APRIL 4, 2024

That same lack of standardization, combined with siloed data and buying systems, makes it nearly impossible for brands to accurately measure the effectiveness of their retail media investments, particularly in the context of their larger media buys. A lack of standardization across the retail media ecosystem.

Retail 252

Retail X-cart Banking Definition 252

Retail TouchPoints

FEBRUARY 8, 2024

Kroger will be the first company to test out Intelligence Node ’s new digital shelf optimization solution as it seeks to enhance its online marketplace. From product copy and ratings to reviews and taxonomy, customers are searching out more information than ever before, and providing what they need, when they need it, is important.

Customer Experience 253

Customer Experience Improvements Customer Data Information 253

Retail TouchPoints

SEPTEMBER 14, 2022

Yet while there have been mishaps, the emphasis on ecommerce does present retailers with a unique opportunity to reshape their operations and infrastructure to capitalize on the digital-first movement, and it all starts with first-party data. What is First-Party Data and How Do I Get It?

Retail 272

Retail Social Media Presentation Customer Loyalty 272

Kissmetrics

OCTOBER 6, 2021

Google made a big splash when they announced the end of third-party cookies in Chrome, and Apple has announced a similar change. It’s a huge shift for social media marketers, so what can you expect cookieless paid social to look like? Here is what you need to know about what this change means and how to prepare for it.

Social Media 283

Social Media Travel Mobile Fashion 283

Retail TouchPoints

JANUARY 20, 2023

Those sponsored positions are what are now known as retail media, which has become the third-largest U.S. trillion online during the first two years of the pandemic — $609 billion more than in the previous two years — driving spend into retail media. But what, exactly, is the playing field? What capabilities do retailers need?

Retail 263

Retail Sporting Goods eCommerce Platforms Supplies 263

Retail TouchPoints

FEBRUARY 26, 2024

the past year was the most active to date for passing state-by-state data privacy laws. is weighing national data privacy and security regulation to help companies keep up with the patchwork of state laws. Companies’ use of consumer data should be helpful instead of harmful or untrustworthy. In the U.S., The tide is turning.

Improvements 301

Improvements Payment Services Consumer Banking 301

Forrester eCommerce

JUNE 22, 2023

Marketers want to capture as much zero- and first-party data as possible, whether that’s email addresses, marketing opt-ins and other consent, or more granular data about who a customer is and what they’re interested in.

Customer Data 195

Customer Data Customer Marketing Consumer 195

Retail TouchPoints

NOVEMBER 10, 2023

Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place. Read on to learn: What is retail media? What is a retail media network? 10, 2023 What is retail media?

Retail 268

Retail Social Media Multi-channel Channel 268

Retail TouchPoints

JULY 19, 2022

Google has yet to officially do away with third-party cookies after announcing their removal from its Chrome browser in early 2020 , but the clock is ticking toward the final expiration date of tracking codes as a means to target and measure ads online. The Need to Network. increase in cost savings. Evaluate your customer relationships.

Retail 250

Retail Multi-channel Omnichannel Technology 250

Retail TouchPoints

SEPTEMBER 20, 2022

More-established channels like TV and direct mail may seem like anathema to digitally native brands, but there is a massive opportunity if these brands apply the same data-driven approach they have employed for years. Invest in First-Party Data. This is best accomplished by investing heavily in first-party data.

Omnichannel 256

Omnichannel Marketing Social Media Channel 256

Kissmetrics

OCTOBER 7, 2021

Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies?

Marketing 264

Marketing PPC Social Media Books 264

Retail TouchPoints

MARCH 10, 2023

Data is at the center of the success and overall growth of almost every company in every industry. Data drives decision-making, so access to accurate and comprehensive information at the right time is critical. Third-party cookies have been an incredibly important tool to collect incredible volumes of consumer behavior data.

Marketing 225

Marketing Customer Retention Consumer Information 225

Groove

APRIL 24, 2024

Before you and your team decide to make the switch, it is necessary first to understand the benefits of doing so in the first place. Remember, while this guide provides a roadmap, the specific steps may vary depending on the layout and specific topology of your store's data and the chosen migration method.

BigCommerce 195

BigCommerce Shopify Shipping Costs Payment Services 195

Retail TouchPoints

NOVEMBER 28, 2023

As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future beyond third-party cookies. So what does that mean for the rest of us? These are all mid-funnel tactics informed by the data from retail media.

Retail 219

Retail Social Media Channel Consumer 219

Retail TouchPoints

JULY 21, 2022

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

Marketing 273

Marketing Consumer Information Customer Retention 273

Retail TouchPoints

SEPTEMBER 13, 2022

Through the new partnership, KPM’s first-party data is now available to be packaged with Magnite’s omnichannel advertising inventory, which has a heavy emphasis on connected TV (CTV) but spans a range of digital formats including display and online video as well. Magnite currently reaches 80 million CTV households in the U.S.

Omnichannel 216

Omnichannel Supplies Retail Improvements 216

Retail TouchPoints

DECEMBER 14, 2021

With tracking cookies departing and consumer data privacy concerns rising, first-party data — information that companies collect directly from their customers — represents a much-needed gold mine for retailers and brands. What are the implications of this lack of sophistication? Also, why do they buy when they do?

Consumer Goods 243

Consumer Goods Consumer Channel B2C 243

Retail TouchPoints

DECEMBER 27, 2021

There is a dizzying amount of change taking place right now in the world of marketing, from huge shifts in consumer behavior to tracking and attribution upheavals as third-party cookies go by the wayside. The rise of what the CMO Council calls “ the self-reliant buyer ” has flipped much of the sales action to the top of the funnel.

Marketing 272

Marketing Consumer Download Games 272

Retail TouchPoints

JANUARY 17, 2023

You meet for the first time, and there’s a spark. You quickly get a sense of likes and dislikes, as well as what you have to offer each other. This is what makes ghosting such a disastrous outcome for retailers. For brands, these signals can be found in customer data. Relationships can move fast.

Customer 317

Customer Customer Data Other Marketing 317

Retail TouchPoints

MAY 16, 2023

To frame this, let’s level-set on what retail and commerce media properties are delivering. Performance requires user event data streams — including purchase, search, browse and add to cart — to train the machine learning models that are needed for predictions and optimization. Brand spend needs logged-in users to leverage data (e.g.

Retail 269

Retail Consumer Electronics Definition Merchant Services 269

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. Zero-Party vs. First-Party Data.

Customer 191

Customer Retail Information Consumer 191

Retail TouchPoints

JANUARY 28, 2022

One silver lining though all of this has been the emergence of zero-party data in retail’s marketing arsenal. With recent missteps by social media giants like Facebook, consumers have become increasingly aware of how their personal data is collected and used. So how should retailers use zero-party data?

Gifts 249

Gifts Shipping Costs Social Media Outdoor 249

Retail TouchPoints

SEPTEMBER 28, 2021

Some say that in the new era of retail, data is gold. For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. These are rules to live by.

Consumer 258

Consumer Customer Experience eCommerce Technology 258

Groove

AUGUST 30, 2023

Starting with the Basics: What is a CDP? To start, let's peel back the layers of marketing-speak and dive into what a CDP is at its core. Legacy marketing solutions fell short, lacking the robust customer data foundation required to do so correctly. Expanding the Power of Klaviyo CDP Klaviyo's CDP isn't just about managing data.

Customer Data 363

Customer Data Customer Multi-channel Management 363

Retail TouchPoints

MAY 5, 2023

billion in 2024 , making it the most dynamic and influential advertising marketplace that could benefit from revenue boosts and first-party data. And the first step to what we’ll coin this “retail media rebellion” is to seize control of your investment by taking back your data. This is your ad revenue.

Retail 252

Retail Online Retail Customer Technology 252

Retail TouchPoints

JUNE 20, 2023

” on Amazon, the top three results are a Dr. Seuss book called “What Pet Should I get?,” Here’s an example: When I type “What TV should I get?” ChatGPT understands what I’m trying to find. However, ChatGPT’s weakness is that it is limited by the data available to train its language model.

Books 293

Books Recommendation Toys eCommerce 293

Retail TouchPoints

MARCH 25, 2021

Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A The Demise of the Third-Party Cookie. The Rise of First-Party Data.

Retail 264

Retail Consumer Social Media POS 264

Retail TouchPoints

APRIL 27, 2023

Streaming service Roku has partnered with Instacart to bring together viewership data and purchasing insights, allowing marketers to measure whether “streamers” are buying products on Instacart after seeing ads on the Roku platform. Instacart is now available to more than 95% of households in the U.S.

Consumer 209

Consumer Customer Data Marketing Information 209

Retail TouchPoints

AUGUST 25, 2023

This allowed brands to have a one-on-one relationship with consumers while also providing them with data and insights to better understand marketing impact in ways that had never before been possible. This has challenged the D2C model, since obtaining data and insights for in-store purchases is next to impossible.

Retail 236

Retail Social Media Consumer Channel 236

Retail TouchPoints

MAY 3, 2023

The days of third-party data are over. The cookieless future has settled and users worldwide demand their data be kept private. In this case, we used ID-POS data, which bypasses all the challenges of third-party data as an abundant and rich first-party data source. trillion in value.

POS 230

POS Customer Experience Customer Technology 230

Kissmetrics

JANUARY 6, 2021

What is a Retail Media Network? But what exactly is a retail media network? The first benefit is it offers better price control for customers. One of the biggest advantages of retail media for advertisers is that it gives them access to first-party data. Failure to do so can only lead to losing customers.

Retail 362

Retail eCommerce Banking Customer Data 362

Retail TouchPoints

FEBRUARY 4, 2022

Data-driven AI is part of the remedy for this challenge, but even the best AI tools need support from human intuition to drive truly powerful marketing efforts, according to Amy Heidersbach, Chief Marketing Officer at Persado. Today’s consumer exhibits little patience with retailers that don’t understand them on a deep, personal level.

Marketing 295

Marketing Retail Toys Channel 295

Retail TouchPoints

FEBRUARY 6, 2024

What’s behind this skepticism? If brands are going to make the most of this powerful technology, they are going to need to answer these questions first. If brands are going to make the most of this powerful technology, they are going to need to answer these questions first. What is needed, then, is transparency.

Recommendation 267

Recommendation Customer Hobbies Technology 267

Fabric

MAY 2, 2023

Organizations spend billions to ensure that every single data point facilitates informed decisions. In fact, Gartner projects that by 2024, 75% of organizations will have deployed multiple data hubs to drive mission-critical data and analytics sharing and governance. What is Data Orchestration?

eCommerce 246

eCommerce Payment Services Information eCommerce Technology 246