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Home Depot Launches New Content Hub to Empower Young Homeowners

Retail TouchPoints

Up to 70% of business-to-consumer marketers believe that content marketing has become more important to their business over the past year, and 77% have successfully used this content to build credibility and trust among their consumers, according to the Content Marketing Institute.

Workshop 246
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The 5 Best Amazon Marketing Companies of 2020

Kissmetrics

You need excellent marketing strategies unique to Amazon’s marketplace. And that’s where the top Amazon marketing companies come in. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. My recommendation?

Marketing 292
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Upsellit Awarded “Best Use of Data & Insights” at 2024 US Partnership Awards

UpSellIt

We are honored to be recognized amongst industry leaders paving the way for affiliate marketing. Upsellit also tackled comparison shopping with intelligent recommendations for out-of-stock products and generated urgency by highlighting popularity and scarcity.

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How to Conduct Online Market Research for Your Ecommerce Business

BigCommerce

Conducting market research for your ecommerce business ideas is not only wise, it’s essential. No matter how stellar you feel your idea is, you’ll want to spend some serious time evaluating market demand and gathering hard facts before you order 2,000 product units or sign any contracts. Conduct keyword research. Product page copy.

Marketing 354
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How to Manage Marketing Campaigns like a Financial Currency Trader

Kissmetrics

Juggling multiple marketing campaigns is stressful. Here’s the problem with digital marketing. Adjusting Your Budget Based on Market Movement. If you told any marketer today that your banner ads are getting a 78% CTR, you’d get laughed out of the room. KPIs are due EOD. Profit and loss statements need to be generated.

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The Future of Content Marketing: It’s Not What You Think

Kissmetrics

But first, let’s go over how content marketing is changing. Why doesn’t content marketing work as well as it used to? When I started my first blog, Pronet Advertising (which no longer exists), the first post I wrote was called, “ Winning the Search Engine Marketing War. ” Why Content Marketing Works for Me and Not You.

Marketing 267
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Store Management Costs in the Era of Ecommerce

Retail TouchPoints

External pressure is intensifying as innovation comes to the market from emerging competitors that are challenging cost bases further, meaning traditional retailers are needing to absorb even more cost to keep pace. Bureau of Labor Statistics states that the average hourly earnings of all employees in the U.S.