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How Brands Will Harness IoT and Mobile Apps to Create More Connected User Experiences in 2022

Retail TouchPoints

Internet of Things (IoT) technology and devices have been changing the nature of user experience for some time, as consumers gradually adopt mobile app-controlled technology like smart lighting, connected thermostats, home security systems and doorbell alerts. A Normalization of Mobile-IoT Connected Experiences.

Mobile 271
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With 1 in 4 Online Dollars Spent on Mobile, Ecommerce Mobile SEO is More Important [& Intricate] Than Ever

BigCommerce

By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web. Google’s Mobile-First Index.

Mobile 419
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Automating Image Optimization: Akamai Image Manager Now Available for BigCommerce Merchants

BigCommerce

In fact, just last week Google announced a new ranking algorithm for mobile search —dubbed the “Speed Update”— which will use mobile page load speeds as a ranking factor. This means that faster loading sites will benefit from improved visibility (Google started using site speed in desktop web search rankings in 2010).

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BigCommerce Brings Google AMP to Ecommerce Sites Worldwide

BigCommerce

Today, BigCommerce is excited to announce the first native ecommerce integration for accelerated mobile pages –– i.e. Google AMP. This integration simplifies category and product detail pages, improving mobile site speed and click-through for online sellers. Test Drive a Powerful Mobile Commerce Experience.

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Vitamin Shoppe CEO Sharon Leite Went Undercover in Her Stores. Here’s What She Learned.

Retail TouchPoints

It’s been a while since she’s been on the front lines though — not since the late ‘80s to be exact, when she was a manager at Express. To the employees she worked with while undercover she was Marie, a former gift shop manager from Ohio whose quest for a new start was being recorded for a documentary.

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Top Wish Execs Share Plan for Winning Back Consumers, Beginning with ‘Wishmas’

Retail TouchPoints

When Wish debuted in 2010 it took the U.S. Joe Yan: Our strategic focus right now is to to keep improving the customer experience. Second, Vivian and her team are working very closely with our merchants globally to strengthen those relationships and continue improving the supplier quality.

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Your Small Business Saturday Guide: Tips, Tools, and Statistics for Local Companies

BigCommerce

For a tradition that only dates to 2010, you have to hand it to Small Business Saturday. While during the holiday season you are likely to see increased conversion and improved sales , you are also likely to see increased ad competition on platforms like Facebook. Is your small business mobile-friendly? – Josh Brisco, Sr.