Retail TouchPoints

JULY 1, 2022

Back in 2016, Ron Johnson was asked in a fireside chat at Shoptalk about the biggest mistake he had ever made. The idea was to bring the store experience to consumers’ homes via a technology-powered “mobile store” operation, with an initial focus on telecommunications and consumer electronics ( AT&T and Apple are partners in the U.S.).

Technology 300

Technology Telecommunications Consumer Electronics Electronics 300

RTP blog

AUGUST 27, 2018

If anything, companies should actually put more focus on the Hispanic market: A recent survey. million in 2016, a jump of 80%. This represents an opportunity for businesses to demonstrate that they are in touch with Latino culture by marketing their products to the U.S. found that U.S. million in 1999 to 17.9

Marketing 150

Marketing Electronics Retail Mobile 150

Optimizely

FEBRUARY 21, 2017

Customers who shop on mobile do so with a different mindset than they do on any other channel. Research has shown that shoppers increasingly use mobile for early-stage browsing and discovery, then will switch to a different device to actually complete the purchase. mentality that many customers have while shopping on mobile (i.e.

Mobile 150

Mobile Retail Social Media Presentation 150

Retail TouchPoints

MARCH 29, 2021

Luxury online fashion retailer Mytheresa has improved add-to-cart and conversion rates as well as reduced mobile bounce rates and increased newsletter signups in China following the deployment of the Kibo unified commerce solution.

Omnichannel 251

Omnichannel Fashion Mobile Improvements 251

BigCommerce

OCTOBER 26, 2017

A recent study conducted by WeAreSocial concluded that global internet penetration exceeded 50% in 2016 and surpassed all benchmarks when considering the annual rate of change –– one that is expected to accelerate over the next 12 months alone. billion global mobile users in 2017, equaling 66% penetration. Get it now. Kon-nichiwa.

Social Media 413

Social Media eCommerce Mobile Consumer 413

BigCommerce

OCTOBER 17, 2017

Location-based marketing is part of our daily lives as consumers. What is Local Marketing? Local marketing –– also known as “location-based marketing” and “neighborhood marketing” –– is the process of optimizing your website and online advertising to help drive foot traffic and awareness in localized regions.

Marketing 713

Marketing Social Media Events Beauty and Health 713

BigCommerce

DECEMBER 19, 2017

In 2016, shoppers spent more than $1.9 Mobile payments are also making an increasing impact. This shift to mobile is pushed along with the ever expanding list of payments-enabled devices. 28% of millennials prefer shopping on their smartphones (a mobile device) rather than on their computers. ecommerce market by 2020.

Merchant Services 337

Merchant Services Presentation Payments Payment Services 337

ROI Revolution

JANUARY 13, 2020

Staying ahead of emerging technology and 2020 marketing trends within digital marketing will be mandatory for successful brands. More than ever, marketers know they need to prove their contribution to the bottom line. The reality is that the work marketing contributes does have an impact on the company’s bottom line.

Marketing 174

Marketing Social Media Mobile Consumer 174

Steve Dennis

NOVEMBER 9, 2017

It’s no secret that mobile is becoming increasingly important in consumers’ shopping journeys. And of course when we say “digital,” often we mean mobile. In fact, for many retailers, mobile is becoming the front door to the store. It would appear that there is no going back in the move to mobile.

Mobile 96

Mobile Gifts Download Presentation 96

Klaviyo

DECEMBER 1, 2017

2017 has been a tough year for mobile popups. In January, Google started penalizing websites using mobile popups that prevent users from accessing content. Many interpreted these moves as the end of mobile popups. Mobile popups are now smarter and more efficient than ever. Why mobile popups? Not convinced?

Mobile 121

Mobile Games SEO Shipping 121

SellBrite

JANUARY 17, 2018

But in recent years, buyers are getting even more flexibility and accessibility with online shopping—thanks to the rise of mobile shopping. Mobile commerce is growing in popularity as technology improves. To help sellers prep for “m-commerce” in the coming year, this guide will walk through how much mobile shopping has grown.

Merchant Services 145

Merchant Services Mobile Social Media Payment Services 145

RTP blog

AUGUST 23, 2019

A recent report published by Global Data estimates that the BOPIS market will be worth an estimated $10 billion by 2022, and account for an estimated 13.9% That’s all great news, but the question remains: where are all the mid-market guys? of total retail spend within the next four years. Why are they standing on the sidelines?

Merchant Services 150

Merchant Services Marketing Retail Shipping Costs 150

Kissmetrics

MARCH 16, 2018

Online marketing promises a holy grail of customer acquisition where you can flip a switch and watch leads waltz through the door. More than 60% of marketers say their Facebook Ads aren’t working. Email marketing is great…. So, why does all this matter for old-school marketing tactics? So the try organic posting.

Marketing 249

Marketing Mobile PPC Games 249

Kissmetrics

MARCH 12, 2018

Marketing can be a bit like gambling. Every so often, a new marketing channel or program becomes available. Eager marketers jump at the new opportunity and gamble some of their ad budget into it. Blended Marketing Will Continue to Dominate in 2018. You test out one advertising channel and measure your results.

Marketing 202

Marketing Social Media eCommerce Channel 202

Ecommerce Platforms

APRIL 28, 2018

42% of marketers say interpreting results is the biggest challenge in conversion optimization. on non-mobile devices. 57% of B2B marketers say conversion rate is the most useful metric for analyzing landing page performance. 82% of marketers say knowing how to test effectively is “somewhat” or “very” challenging.

eCommerce 187

eCommerce Live Chat B2B Social Media 187

BigCommerce

MARCH 21, 2017

In November 2016, Instagram began testing a new ‘shoppable’ post format with 20 U.S.-based 36 — Percent of B2C brands that consider Instagram to be “very important” or “critical” to their social media marketing, compared to 13% of B2B brands (Source: Inc. ). Source: Inc. ). Source: GlobalWebIndex ).

Mobile eCommerce 420

Mobile eCommerce Mobile eCommerce Merchant Services 420

Kissmetrics

FEBRUARY 9, 2018

That was your marketing strategy, and it worked. Marketing messages were everywhere as they are today, but one thing has fundamentally shifted in favor of the consumer: they now have the ability to tune them out, skip them entirely, or block them completely. You need ads to market your products and/or monetize your website.

Marketing 239

Marketing Social Media Download Games 239

Kissmetrics

NOVEMBER 15, 2017

If you’ve been involved in marketing for a while, you’ve probably heard the phrase: “The money is in the list.”. With new technologies on the rise, email marketing can feel antiquated. In reality, email marketing is still incredibly effective – both in terms of long-term brand building as well as generating profits.

Marketing 223

Marketing Article Download Mobile 223

Retail TouchPoints

AUGUST 1, 2022

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. These effects are another immediate example of the incredible benefits augmented reality provides retail marketers.

Customer Experience 310

Customer Experience Customer Clothing Gifts 310

BigCommerce

MARCH 7, 2017

And they are doing so using tried-and-true ecommerce marketing tactics to drive traffic , win sales and increase customer lifetime value. In their place, SMB owners plan to use channels and tactics like social advertising (51%), SEO improvements (46.28%) and email marketing (40.27%) to drive top-line growth. Email marketing: 40.27%.

BigCommerce 416

BigCommerce Mobile SEO Channel 416

BigCommerce

DECEMBER 13, 2017

Why mobile matters most – 70% of Amazon customers made purchases on Amazon’s mobile site – and how to optimize for it. The original book was eight months in the making –– with the first email sent out to a subject matter expert on January 21, 2016. That first book launching in August 2016. That timing is critical.

Definition 420

Definition Merchant Services Multi-channel Books 420

Retail TouchPoints

MARCH 2, 2021

Cardlytics runs banking rewards programs for financial institutions that are designed to allow marketers to identify new customers and increase loyalty from within banks’ online and mobile channels. Founded in 2016, Dosh is a transaction-based advertising platform that helps consumers earn cash back when they shop, dine or book hotels.

Telecommunications 183

Telecommunications Banking Travel Books 183

Forrester eCommerce

AUGUST 5, 2016

Marketers have a great arsenal of tools to drive conversions and now short form video needs to be part of that mix. Because of this, video ranks among the top new initiatives where retailers plan to invest in 2016. mobile video. Invest in it now to differentiate your business. video production.

Customer 282

Customer Mobile eCommerce Retail 282

OrderDynamics

FEBRUARY 19, 2019

Mobile Commerce: More Than Responsive Design. It is no surprise that mobile commerce is an important trend in retail. In fact, eMarketer predicts that by 2021, the mobile commerce market will represent 72.9% of the ecommerce market worldwide. Today’s shopping experience includes mobile.

Mobile 59

Mobile Omnichannel Technology Payments 59

Retail TouchPoints

AUGUST 31, 2022

While recent market trends have led many consumers online, in-person retail remains the bedrock of the global economy. By locating and analyzing competitors, CPGs can improve their regional, national and even international advantage for desired market segments.

Small Business Retail 266

Small Business Retail Information Point of Sale Consumer 266

Retail TouchPoints

JANUARY 12, 2023

The industry’s ongoing search for talent — a particularly challenging problem in today’s tight labor market — will be addressed in a number of NRF sessions. Hamdi Ulukaya, CEO and Founder of Chobani , will discuss the win-win of embracing refugee talent during a Jan. 16 keynote from 3:15-3:45 p.m. at the Javits North SAP Theatre, Level 5.

Consumer 264

Consumer Food and Beverages Beauty and Health Toys 264

BigCommerce

SEPTEMBER 5, 2018

In 2017—a positive year for the economy and the stock market—Small Business Saturday numbers actually went down both in terms of total foot traffic and dollars spent. In fact, in 2016, over one hundred million people had already gone shopping by the time Black Friday rolled around. But the growth hasn’t been there every year.

Small Business Retail 399

Small Business Retail Social Media Shipping Costs Mobile 399

Email Audience

OCTOBER 21, 2021

SMS messaging is a powerful tool for marketing. Here are 38 of the most important SMS marketing stats that will blow your mind. SMS marketing statistics: 1. 81% of consumers will ignore phone calls that look like they are from marketers or businesses. SMS messaging for marketing has grown by 197%.

Marketing 81

Marketing Mobile Social Media Consumer 81

Retail TouchPoints

AUGUST 9, 2021

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. But for consumer brands, the ultimate measure of marketing success is in fostering a better relationship with the customer. That needs to change.

Customer 298

Customer Multi-channel B2C Omnichannel 298

BigCommerce

OCTOBER 26, 2017

At approximately $630 billion of sales in 2015 , China’s online retail market is the world’s largest, nearly 80 percent bigger than the United States’. At the same time, the marketplace’s monthly active mobile users increased by 39 million, reaching a record height of 340 million in 2015. billion in mobile revenue. Get it now.

eCommerce 256

eCommerce Payments Payment Services Mobile 256

RTP blog

NOVEMBER 13, 2017

In 2016, Amazon promoted an additional 25% off select items and deals when ordering from an Alexa, and this year we expect to see even more incentives, especially since Amazon’s sales surpassed $3 billion for the first time ever. And for the first time ever, 53% of all orders last year came from mobile devices.

Mobile 150

Mobile Shopify Download Consumer 150

ROI Revolution

OCTOBER 4, 2017

Retailers can no longer afford to adopt a laissez faire fair mentality when it comes to mobile advertising. Instead, mobile advertising traffic has risen past the level of desktop , but so far appears to be additive. The Rise of Mobile Advertising has Been Relentless. Mobile is nearly at parity with desktop computers.

PPC 60

PPC Mobile eCommerce Search Marketing 60

RTP blog

JANUARY 26, 2018

No One Gets Marketing Right Every Time (The Key Is To Keep Listening And Adapting) Knowing customers’ shopping preferences is a crucial capability for merchants all around the world. Australian supermarket chain Woolworths changed its loyalty program three times between 2015 and 2016 trying to find one that resonated with its customers.

Customer Experience 150

Customer Experience Customer Mobile Article 150

Kissmetrics

MARCH 30, 2018

The in-store shopping experience is incomparable to browsing items on a desktop or mobile screen. Google defines it as: “ensuring retailer marketing strategies are geared toward enabling customers to convert on any channel.”. Offer in-store redeemable mobile promotions. And it comes as no surprise. Sounds too sophisticated.

eCommerce 210

eCommerce eCommerce Marketing Marketing Shipping Costs 210

GetElastic

APRIL 10, 2016

Brad Rencher, EVP of Adobe’s Digital Marketing team, explained in his keynote how the past 50 years have seen three major waves of digital disruption — the back-office of the 1960s, the Front-office wave, and now the digital experience wave. .” Digital experiences are not just about websites and mobile apps, either, Adobe says.

eCommerce 110

eCommerce Demo Mobile Channel 110

Klaviyo

OCTOBER 25, 2017

Sales for 2016’s Cyber Monday broke the record for the biggest day in the history of U.S. It’s truly an exciting time to be an ecommerce marketer. At Klaviyo, we know there are only so many hours in the day and that running an ecommerce store (or its marketing team) usually entails a never-ending list of to-dos. billion online.

Marketing 95

Marketing Social Media eCommerce Mobile 95

Inflow Insights

JULY 13, 2021

Editor’s note: This blog was originally published in 2016 and has been edited to maintain accuracy and adherence to modern email marketing practices. It’s no secret that email marketing is the driving force behind crucial recurring customer sales. Why Focus on Email List Growth in Your Marketing Strategy? Types of Offers.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120