Inflow Insights

SEPTEMBER 19, 2019

The main issue is this: Conversion rate changes over time are far more influenced by traffic channel mix than by improvements to the site. To avoid this error you need to measure conversion rate by channel, seasonality, device, and more. . This is related to traffic channel mix but is its own topic as well. Seasonality.

Channel 60

Channel Conversion Optimization SEO Mobile 60

Ecommerce Platforms

JUNE 22, 2023

With the Shopify commerce platform, small business owners can sell across multiple channels, and even combine online and offline stores, with POS connectivity. It launched in Canada in 2017, with a focus on making store setup simple for business leaders. The AI recommendations even give you tips to improve your profit margins.

Shopify 104

Shopify Payment Services Social Media Shipping Costs 104

RTP blog

APRIL 22, 2019

The path to purchase has become a complex fusion of multiple channels and devices, and many stores are struggling to keep up. Instacart will be snatched up by a big box retailer or major grocer In December 2017, online delivery service Shipt was acquired by Target for $550 million. As of August 2018, several major U.S. Two major U.S.

Multi-channel 150

Multi-channel Retail Toys Department Stores 150

Blue Acorn

MAY 4, 2017

The event began with Bronto General Manager Carolyn Sparano’s keynote, “The Future Is Now,” which covered how to leverage data across all your channels to create a true omnichannel experience. Meanwhile, the Rebecca Minkoff team is collecting data to improve the experience to better serve their customers. The Future Is Now.

Events 49

Events Shopping Carts Recommendation Customer Experience 49

Kissmetrics

MAY 21, 2018

Create a YouTube channel. Create a YouTube channel. Let’s take a look at how GoPro’s YouTube channel does this. As one of the most popular YouTube channels around , GoPro uses their high-quality videos to show what their product is capable of doing. In 2017, social accounted for 25.6% Start conversations on social.

SEO 225

SEO Social Media Blog Channel 225

Kissmetrics

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. In this article, I cover: What to look for in a PPC agency How to work with them for maximum results Steps to finding the right agency My top five recommendations.

PPC 279

PPC Multi-channel Social Media B2C 279

Omnisend

MARCH 31, 2021

Other omnichannel marketing channels, like push notifications, saw conversion rates leap from 4.86% to 28.1%: The opportunities are there, even in a pandemic. Not only will you help the environment by reducing harmful ingredients, but you will improve your bottom line. But that doesn’t mean it’s easy. in 2020 when eliminating parabens.

eCommerce Marketing 204

eCommerce Marketing Beauty and Health eCommerce Marketing 204

Kissmetrics

JANUARY 12, 2021

Launched in 2017 to select users in the U.S. People love getting recommendations for the things they love, and they love sharing those things with friends. Facebook Watch Gives Influencers and Social Creators a Powerful Channel. What is Facebook Watch, and what does it mean for you your marketing strategy?

Marketing 281

Marketing Social Media Games Events 281

Blue Acorn

MARCH 20, 2017

62% of companies are planning to increase their mobile marketing budget in 2017, but only 8% place the highest emphasis on making their experience as consistent as possible across channels; 79% of companies said understanding how mobile users research/buy products is very important, more than any other option.

Payments 63

Payments Presentation eCommerce Mobile 63

Blue Acorn

MAY 4, 2017

The event began with Bronto General Manager Carolyn Sparano’s keynote, “The Future Is Now,” which covered how to leverage data across all your channels to create a true omnichannel experience. Meanwhile, the Rebecca Minkoff team is collecting data to improve the experience to better serve their customers. The Future Is Now.

Events 40

Events Shopping Carts Recommendation Customer Experience 40

Dynamic Action

JULY 17, 2023

This approach can lead to various benefits , such as increased full-price sales, optimized inventory and margins, enhanced customer profitability, and improved customer loyalty. In fact, according to a 2017 report by Deloitte, companies that prioritize customer-centricity are 60% more profitable compared to those that don’t.

Customer 62

Customer Channel Improvements Customer Experience 62

GetElastic

OCTOBER 25, 2017

By decoupling the presentation layer from the business logic, businesses are more agile and flexible to support multiple digital and physical channels, and contextualize content that makes sense to the customer. Conversational commerce allows customers to engage using their method of choice, taking channel transparency to a whole new level.

Technology 146

Technology Customer Experience Games Recommendation 146

GetElastic

OCTOBER 25, 2017

By decoupling the presentation layer from the business logic, businesses are more agile and flexible to support multiple digital and physical channels, and contextualize content that makes sense to the customer. Conversational commerce allows customers to engage using their method of choice, taking channel transparency to a whole new level.

Customer Experience 146

Customer Experience Customer Technology Games 146

RTP blog

MAY 24, 2017

The RTP team discusses whether technologies such as Augmented Reality, Visual Search or Artificial Intelligence will improve (or are improving already) shopping experiences. Adam Blair, Executive Editor: By nature I’m somewhat suspicious about the potential of new gizmos to truly improve the shopping experience.

Retail 150

Retail eCommerce Technology Leisure 150

Retail TouchPoints

OCTOBER 14, 2021

In contrast, in 2017, attackers stole the personal information of at least 145.5 Strong enterprise security requires multiple layers to confirm that your customer’s information is safe across all channels, including mobile devices. Invest in more than just meeting the basic standards.

Retail 182

Retail BigCommerce Information Customer Data 182

Sailthru

SEPTEMBER 17, 2019

That’s why we started the Index in 2017. The stronger the connection between a digital and in-store channels, the more likely people are to enjoy their shopping experiences with the brand. The top performers excelled at both sending and capitalizing on them with personalized product recommendations.

Retail 74

Retail Shopping Carts Omnichannel Mobile 74

SellBrite

DECEMBER 3, 2020

This article, backed up by opinions from our expert community, will help you understand how voice commerce can improve your brand positioning and improve your ranking in search results. Its capabilities will only improve. What is voice commerce? Amazon is also incorporating the same concept with AmazonFresh.

eCommerce 141

eCommerce Improvements Consumer Technology 141

Demac Media

JUNE 26, 2017

3 years ago we published a blog post about everything you should should know concerning CASL – the Canadian Anti Spam Legislation – a law that was suppose to come into full effect on July 1st, 2017. We still recommend that retailers achieve compliance. Urgent CASL Information: You’re at Risk! Reality Check. #1

eCommerce Marketing 45

eCommerce Marketing Improvements eCommerce Electronics 45

Kissmetrics

OCTOBER 5, 2017

According to Statcounter as of August 2017, Safari holds a little over 20% of the desktop browser market – but as much as 58% of the iPad tablet market (Android mobile devices do not support Safari). If the user hasn’t interacted with that site any more after 30 days, the cookie is purged. What Does This Mean for Advertisers?

Marketing 192

Marketing Recommendation Information Mobile 192

BigCommerce

NOVEMBER 28, 2017

It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. Cyber Week 2017 Trends. You’ll also hear from 25 of this year’s most successful brands on which channels worked and what they did to grow sales more than 500% in each of their respective verticals. Cyber Week 2017 GMV Increase.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

Kissmetrics

MAY 24, 2018

Recommendations from friends and family influence only 42% of consumers. Instead, rewards programs, brand reputation, and trustworthy online reviews have taken the place of good, old-fashioned word-of-mouth recommendations. A 2017 study by Power Reviews once again confirms the growing consumer dependence on ratings and reviews.

Games 230

Games Improvements Social Media Customer 230

GetElastic

MARCH 28, 2018

However, many brands are ignoring the channels that people most often use. ” A chatbot and/or human provides recommendations, which are further fine tuned through the conversation. ” Conversational commerce allows businesses to access a larger user base, and improve retention rates through improved customer service.

Payment Services 116

Payment Services Merchant Services Social Media Shipping 116

RTP blog

APRIL 16, 2018

Study And Segment Customers More Precisely With complete positive data, you can move beyond the more general data you have on people who have opted into your email list and social media channels, many of whom may not be proven customers.

Shipping Costs 150

Shipping Costs Merchant Services Customer eCommerce 150

GetElastic

MARCH 8, 2018

Your smart TV alerts you to snow conditions and recommends gear you might need – that’s in-stock at the ski shop and can be instantly purchased and delivered. Improvements in sharing customer information, inventory, order history are improving the personalized relationship between brands and their buyers.

eCommerce Platforms 103

eCommerce Platforms eCommerce Customer Experience Improvements 103

SellBrite

JANUARY 4, 2019

Businesses can use social proof within their marketing efforts to improve their sales. Including reviews, referrals and other customer recommendations can drastically increase a company’s sales. Therefore, including a video or photo will greatly improve your chances of making a sale. ” Aileen Lee.

Customer 131

Customer Social Media Recommendation Reference 131

Blue Acorn

NOVEMBER 28, 2017

Download the full “2017 Furniture Ecommerce Report” here. What they didn’t know was why, or what the best opportunities were to improve results. The following is part of a Blue Acorn s eries devoted to the furniture industry. The most notable favorable demographic trend is that millennials are now the largest segment of the U.S.

eCommerce 117

eCommerce Retail Shipping Costs Definition 117

Sailthru

SEPTEMBER 5, 2018

Were the product recommendations relevant? How integrated was the entire experience across different channels? All three improved their personalization capabilities and maintained their superstar status. At the same time, brands like Urban Outfitters and The Body Shop improved even more, joining them at the top of the list.

Retail 60

Retail Beauty and Health Jewelry Recommendation 60

BigCommerce

AUGUST 8, 2017

Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. In 2017, there are 6 different social media channels where you can follow proven ad strategies and generate consistent ROI.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

Kissmetrics

APRIL 11, 2018

Friends and family have always been one of the most trusted sources for product recommendations. According to Collective Bias , 70% of millennials are influenced by their peers’ recommendations when making a purchase. Customers now have more than just their friends and family to get recommendations from. Influencers101 [link].

eCommerce 225

eCommerce Social Media Customer Improvements 225

BigCommerce

DECEMBER 8, 2017

Site traffic grew over 100%, from 62,000 unique website visits in 2016 to 128,000 in 2017. Beer Cartel’s mailing list grew over 130%, from 13,000 subscribers in 2016 to 30,000 in 2017. If you can get mentions from mainstay publications like the New York Times or CNBC, your brand perception will definitely improve.

eCommerce 340

eCommerce Social Media Reference Article 340

ESW

APRIL 15, 2019

Often, this leads companies to focus on consistent messaging, personalization and channel integration as their primary optimizations to the shopping experience. Promote the sale ahead of time on major channels (social media, email campaigns and website) to give people time to research products. Keep the sale simple.

eCommerce 113

eCommerce Social Media Payment Services Gifts 113

BigCommerce

AUGUST 17, 2018

If you’ve got a wide selection of products to choose from in your brick-and-mortar store, we recommend narrowing your inventory down to approximately 100 of the best-selling items for your online marketplace. “We By providing links in emails, we were able to prevent additional contacts through our customer support channels.

Payment Services 357

Payment Services Shipping Costs eCommerce Payments 357

Kissmetrics

JULY 20, 2017

So, while they are busy working on the product, there’s still room for low-cost, easy-to-implement techniques to improve the growth and retention of your SaaS product today. But it’s often hard for people to “see” the improvements your product will bring when they are looking at the empty state of your app after they’ve just signed up.

Webinar 208

Webinar Demo Subscription Improvements 208

Kissmetrics

FEBRUARY 4, 2021

In late 2017, NP Digital was born, ready to deliver digital marketing services at a superior level. Everything we do is underpinned by whatever is needed to improve our clients’ campaigns: strategy, data and analytics, creative, and more. In this way, we work hard for our clients while also working to improve our offerings.

Marketing 275

Marketing SEO eCommerce Social Media 275

SellBrite

DECEMBER 31, 2019

There are numerous sales channels where you can make your products available, from a self-hosted store to options like Amazon, Etsy, and eBay. Product discovery on Instagram has had the most growth, with 48% of consumers finding products there, up from 18% in 2017. What kind of customer service do you offer, and how can it be improved?

eCommerce 132

eCommerce Social Media Shopify Shipping Costs 132

SellBrite

OCTOBER 24, 2017

It’s the only way to successfully drive more brand awareness, traffic, and sales during the last few months of 2017. How will it help improve your reputation and solidify yourself as a legitimate player in your industry? How would new links help improve your domain authority, reputation, and sales? Did they like it?

eCommerce 149

eCommerce Marketing Social Media Shopify 149

GetElastic

SEPTEMBER 16, 2021

In fact, customers that shop using more than one channel have a 30% higher lifetime value than those that only use one. In 2016 and 2017, customer experiences that were fully online experienced a one percent decline, while customer experiences that were hybrid actually increased by one percent. The bottom line.

Customer Experience 139

Customer Experience Customer eCommerce Vend 139