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6 Engagement Marketing Metrics & How to Improve Them

Kissmetrics

I’ll also share actionable tactics on how to improve them and, as a result, your bottom line. In fact, 84% of marketers planned on running at least one influencer marketing campaign in 2017. A post shared by Stitch Fix (@stitchfix) on Feb 6, 2017 at 7:30am PST. Content Reach. You know it will serve your audience, but….

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How Contextual Commerce Improves Customer Loyalty

Optimizely

Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. How can contextual commerce improve loyalty?

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Global Marketing Automation Spending Will Reach $25 Billion By 2023

Forrester eCommerce

Marketers today are managing more channels, more content, and more data, while delivering vast quantities of personalized content quickly around the globe. As digital marketing complexity increases, more marketers are embracing automation tools to improve efficiency and speed to market.

Marketing 328
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The 5 Step Approach to Cross-Channel Customer Engagement

Kissmetrics

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. Try this five-step approach to increase your cross-channel engagement.

Channel 226
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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Evaluate conversion rates by channel. Before we start comparing conversion rates by channel, we need to all be on the same page about where these numbers come from. Evaluating eCommerce Conversion Rates by Channel. To avoid this confusion, you need to measure conversion rate by channel, seasonality, device, and more.

Channel 113
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The Top 6 Ecommerce KPIs for 2017

ROI Revolution

Looking at how data centric success is generally measured, we’ve put together a list of the 6 most valuable KPIs ecommerce businesses should monitor for 2017. It’s important to determine what percentage of your traffic is coming from search engines, social channels, and any other places you advertise. Customer Lifetime Value.

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Sprout Update: September 2017

Store Growers

In this post I’d like to show you how I’ve been improving and promoting my store during September. So for that I needed to get started on building a cheaper marketing channel. Other than retweeting with my personal account, I’ve done nothing to improve these accounts. Follower counts: Twitter followers: 3.

Events 107