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9 Must-See Sessions at eTail East 2017

Optimizely

If you work in ecommerce on the east coast, you’re already eagerly anticipating the upcoming eTail East 2017 Conference in Boston. Starting on August 14, attendees will have the opportunity to learn how top business leaders are using technology to drive growth in a tough retail market. Looking to raise money in 2017?

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5 Ways To Amplify Your Brand’s Mobile Influence

RTP blog

Not bad for a technology that’s little more than a decade old. But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 But some people are asking whether mobile has betrayed its promise as the newest and most promising channel.”

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The 2017 Omnichannel Holiday Strategy Advantage

Wiser

The stakes are high this holiday season, with Deloitte expecting cross-channel retail sales to top $1 trillion dollars this year from November to January. To succeed, omnichannel retailers and brands need to be true to their names and fully unify their selling channels. Omnichannel holiday strategy requires channels to work together.

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TikTok Sues to Prevent U.S. Ban, Calling Law ‘Obviously Unconstitutional’

Retail TouchPoints

In addition to the entertainment aspects of TikTok’s short-form videos, the platform has become an important commerce channel. TikTok’s suit claims that the “qualified divestiture” option offered to the platform’s owner ByteDance “is simply not possible: not commercially, not technologically, not legally.

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How to Prep for Mobile Commerce in 2018

SellBrite

billion in Q3 2017. But in recent years, buyers are getting even more flexibility and accessibility with online shopping—thanks to the rise of mobile shopping. Mobile commerce is growing in popularity as technology improves. Mobile Commerce is Taking Over Ecommerce. In 2014, mobile commerce made up 11.6%

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5 Hot Mobile Marketing Trends To Watch In 2018

Kissmetrics

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use. adult on a mobile device has more than doubled.

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Digital Commerce and the Threat of Card-not-present Fraud

BigCommerce

Consumers shop more and more across a variety of devices and channels. Retailers continually optimize their sales channels to deliver more seamless consumer experiences. Mobile payments are also making an increasing impact. This shift to mobile is pushed along with the ever expanding list of payments-enabled devices.