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The Good, The Bad, & The Ugly Of US Mobile Banking Experiences In 2019

Forrester eCommerce

[Note: This is about the findings from our US mobile banking reviews and research, if you want to read about what we saw in Canada go here] Mobile apps have become the touchpoint of choice for millions of people to manage their finances.

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European Banks Are Redoubling Their Mobile Banking Efforts in 2019 – Just Not All At The Same Speed

Forrester eCommerce

Banks across Europe are all working hard to build the killer mobile banking app. They aim to keep pace with their customers’ needs and rising expectations as consumers’ appetite for banking on the go shows no signs of abating. The drivers are manifold. They also want to stay ahead of the competition. Incumbent banks like […].

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Why Mobile App Customer Experience Lags Behind Other Channels

Sailthru

Every marketer has done painstaking research to understand where mobile makes an appearance along the customer journey. They understand that customers always have their phones, and always expect a personalized, relevant interaction on mobile. Mobile is different. Mobile apps are integral to that experience.

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Mobile, Voice, Facial Recognition: Contactless Options Could Thrive Even Post-COVID-19

Retail TouchPoints

Mobile Technology Is Well-Established, And Still Going Strong. One of the more common contactless technologies is mobile: 66%. For retailers, leveraging shoppers’ mobile devices for functions like self-checkout offers advantages that go beyond creating a smoother, safer experience for customers.

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3 Keys For A Killer Mobile Experience

RTP blog

After years of small yet steady growth, mobile commerce has officially reached a tipping point. For the first time, shoppers went to their mobile device more than their laptops to browse and buy, according to Rob Garf, VP of Industry Strategy and Insights at Salesforce. By Alicia Esposito, Content Strategist.

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Frictionless Commerce – the future of customer experience is seamless

GetElastic

In 2018, brands experimented more freely with voice and video technology, leveraged AI to improve customer experiences and took bigger steps towards unifying their commerce strategies. Every year brands raise the bar for improved commerce experiences. As standards rise, so do customer expectations. Source: Medium.

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The hybrid customer experience may be the key to your eCommerce success

GetElastic

This post was originally published on March 11, 2019 and has been updated for accuracy and relevancy in the market. Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? What exactly is a hybrid customer experience? There are 2.14 Source ).