Retail TouchPoints

AUGUST 26, 2021

Consumers are clear about how they want to connect with brands: they want access 24/7 and to be able to explore on their own terms — Facebook & Boston Consulting recently reported that two-thirds of global consumers attempted to message a brand about their goods or services during the 2020 holiday season.

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Retail TouchPoints

FEBRUARY 5, 2021

Holiday season 2020 has come to an end, so what now? Post-holiday season for retailers is a period of recovery centered around understanding what happened during the holiday and how to move forward with the transaction cycle, while also preparing for ongoing omnichannel business. Post-Holiday Omnichannel Success.

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Retail TouchPoints

JANUARY 25, 2021

Additional results for the 2020 holiday season are coming in, and the outlook is rosy despite the unprecedented challenges: Adobe Analytics pegged year-over-year online shopping growth at 32.2% , totaling $188.2 growth over all channels, reaching $789.4 Retailers With an Omnichannel Lead Flexed it During Holiday 2020.

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Omnisend

SEPTEMBER 8, 2021

While many preached omnichannel in retail and ecommerce, few walked the walk. How brands and retailers can provide a truly omnichannel customer experience. Omnichannel Retailing: Risks, Rewards, and Mistakes. Changes across the past two years have rocked retail, ecommerce, and digital marketing industries.

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Retail TouchPoints

MARCH 2, 2022

Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns.

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Channel Retail Customer Experience Operations 239

Retail TouchPoints

MAY 20, 2022

The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces. But Ken Natori wasn’t a fashion executive, and that made him the perfect fit to lead the transformation of this designer label into an omnichannel brand. “My

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Omnichannel Department Stores BigCommerce Fashion 240

Retail TouchPoints

AUGUST 7, 2020

However, other potentially even more significant trendlines show fundamental changes in consumers’ decision-making process related to picking brands and demonstrating customer loyalty. For example, the Qubit study found that loyalty is decreasing among a significant percentage of consumers: among 36.6% The survey of 809 U.S.

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Consumer Retail Merchant Services Document 279

ROI Revolution

MAY 20, 2021

In 2020, the pandemic significantly impacted the entire retail industry. For consumer packaged goods (CPG) brands, in particular, this change in the way consumers shop necessitated a different approach: omnichannel. Director, GM of Omnichannel at BigCommerce. So what exactly is an omnichannel strategy?

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Omnichannel Payment Services Social Media BigCommerce 109

Retail TouchPoints

DECEMBER 4, 2020

Black Friday 2020 was harsh for brick-and-mortar retailers, with traffic down an estimated 49% compared to 2019 according to data from Sensormatic Solutions. Offering the best of both channels will be essential for success during the remainder of the holiday season and beyond.

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Retail TouchPoints

OCTOBER 22, 2020

The all-important holiday season always demands retailers’ full engagement and energy, but the 2020 holiday season presents unique challenges. This poses unprecedented uncertainties for retail pricing and merchandising teams for the holidays in 2020. Speaking of Online and In-Store Channels…. A Bewildering Competitive Landscape.

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Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. million loss in Q3 2020. The DTC flywheel is designed to help brands effectively attract, engage, delight and retain customers across all channels.

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Consumer Channel eCommerce Customer Experience 221

Retail TouchPoints

OCTOBER 27, 2021

But supply chain pressures and ongoing uncertainty surrounding the pandemic means that consumers are focusing less on how immersive and entertaining in-store shopping experiences are and more on how safe and efficient they are. Despite these reservations, 47% of consumers plan to shop in-store this holiday season, an 8% increase from 2020.

Consumer 261

Consumer Supplies Fulfillment Technology 261

Retail TouchPoints

MAY 18, 2023

“A well-crafted data strategy is the elixir to growth, especially for fast-growing brands with a strong omnichannel strategy,” Lisbona said in an interview with Retail TouchPoints. Building a Foundation for Growth With rapid buzz comes a distinct need to understand and respond to demand, especially as new sales channels launch.

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Retail TouchPoints

NOVEMBER 18, 2021

Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative retailers that are able to provide fast, efficient omnichannel experiences. Americans spent more money online during the 2020 holiday season than previously, with revenues growing 32% year-over-year and exceeding $188.2

Shipping Costs 248

Shipping Costs Retail Omnichannel Supplies 248

Retail TouchPoints

JULY 12, 2021

The aim was to reach more consumers — particularly younger ones — even if that meant going outside Party City’s owned channels, said Vishwas Bharadwaj, the company’s VP of Marketplaces. Meeting Consumers ‘Where They Are’. Nevertheless, in 2018 the party goods retailer went a step further and began selling on Amazon as well.

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Retail TouchPoints

JULY 29, 2021

We are thrilled to be taking the reins of the world’s leading toy brand at a time when the category is up 16% and consumer demand for toys is at an all-time high. million for its FY 2020, compared to a loss of more than $200 million the previous year. Profits at Barbie and Hot Wheels firm Mattel were $126.6 The Toy Store of the Future.

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Toys eCommerce Omnichannel Gifts 306

lateshipment

OCTOBER 16, 2020

A question that is largely on the minds of retailers and consumers alike. With COVID-19 still at large, consumers will be making difficult shopping choices and retailers will be scratching their heads for a strategy that will bring them a great sale. What are consumers planning? What do retailers have in store for them?

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Shipping Costs eCommerce Social Media Shipping 211

Retail TouchPoints

DECEMBER 3, 2021

Consumers have changed, they are less willing to be dictated to, they are harder to predict and they’re moving faster — now more than ever we’re seeing merchants and planners and designers looking for ways to be more attuned, more regularly, with what their consumers want.”. Distribution is No Longer Destiny.

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Consumer Merchant Services Retail Social Media 264

Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Retailers Going Live. Looking Ahead.

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Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. Omnichannel now means not just offering services across channels, but also providing seamless communication that connects all touch points. “As

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Consumer Payment Services Fulfillment Multi-channel 141

Retail TouchPoints

MARCH 4, 2022

Fabletics will open 30 new store locations in 2022 as it continues building out its omnichannel presence. The retailer also will celebrate a series of belated Grand Re-Opening events on March 5 for the 21 Fabletics locations that have opened since early 2020 but had their festivities delayed due to the COVID-19 pandemic.

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POS Demo Omnichannel Events 281

Retail TouchPoints

JANUARY 5, 2021

Preliminary holiday 2020 results have proven unsurprising so far: analysts expect modest year-over-year growth fueled by a massive increase in ecommerce activity across a longer-than-usual season. 24, 2020), or 2.4% However, the larger story of holiday 2020 is still being written. 11 through Dec. during the traditional Nov.

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Shipping Costs Merchant Services Retail Electronics 272

Retail TouchPoints

JULY 26, 2022

With rising gas prices, food shortages, skyrocketing interest rates and ever-present inflation, consumers are worried and that means retailers are worried, too. We’re already seeing online shopping demand level off , with consumers finding a new balance between digital and physical channels. Loyalty Shifts to Value.

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Shipping Costs Gifts Fulfillment Consumer 292

Retail TouchPoints

JUNE 11, 2021

But while blending of in-store and online provides consumers with significantly more flexible shopping, it also creates operational challenges. Consumers’ new shopping habits picked up during the pandemic show no sign of waning. Curbside pickup increased by more than 500% from the end of 2019 to August 2020.

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Payment Services Payments Retail Sporting Goods 195

Groove

DECEMBER 14, 2020

As retailers face the start of a holiday shopping season like no other, there is one dramatic change in consumer behavior that they overlook at their peril. eCommerce Fraud in 2020. And that was only the beginning of the misbehavior that consumers self-reported. We’ve been seeing consumer abuse increase a lot lately.

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eCommerce Merchant Services Fulfillment Consumer 338

Retail TouchPoints

APRIL 26, 2021

Besides trying to keep their stores sufficiently stocked, the biggest challenge for many grocery retailers in 2020 was trying to determine what shopper behaviors would remain in place post-pandemic. This makes it essential that retailers continue to invest in creating a seamless omnichannel shopper experience. Only more so.

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Retail TouchPoints

JULY 19, 2022

Google has yet to officially do away with third-party cookies after announcing their removal from its Chrome browser in early 2020 , but the clock is ticking toward the final expiration date of tracking codes as a means to target and measure ads online.

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Retail Multi-channel Omnichannel Technology 265

Retail TouchPoints

JULY 8, 2021

consumers to return to some version of normalcy, global sentiment is still mixed, according to Kantar’s Wave 9 survey of more than 10,000 people across 20 countries. Up to 70% of people still agree that the coronavirus situation concerns them “hugely,” a slight drop from 79% in April 2020. Do you agree? However, in the U.S.,

Payment Services 288

Payment Services Retail Omnichannel Consumer 288

Retail TouchPoints

OCTOBER 22, 2020

The all-important holiday season always demands retailers’ full engagement and energy, but the 2020 holiday season presents unique challenges. This poses unprecedented uncertainties for retail pricing and merchandising teams for the holidays in 2020. Speaking of Online and In-Store Channels…. A Bewildering Competitive Landscape.

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Retail Presentation Gifts Channel 130

Retail TouchPoints

NOVEMBER 6, 2023

The core of this approach is “aligning our brand with the values and expectations of today’s consumers, while expanding our reach and optimizing our operations.” After measuring our first carbon footprint in 2020, our attention turned to reduction.

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Fashion Omnichannel Operations Consumer 241

Retail TouchPoints

AUGUST 16, 2021

The retailer made the decision to close all its stores in March 2020 due to the pandemic, including flagships in New York and Los Angeles and a number of pop-ups in cities including Seattle, Boston and London.

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Omnichannel Fulfillment eCommerce Channel 290

Retail TouchPoints

MAY 18, 2021

consumers continued shopping online at record levels, including preparing for the end of quarantine with more apparel purchases. Walmart’s biggest booster was online sales, which grew a healthy 37% across all channels. Digital sales climbed 34% compared to Q1 2020, showing that the retailer’s omnichannel efforts may be paying off.

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Retail TouchPoints

JANUARY 11, 2021

With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. The question of when — or if — a return to normal is in sight is still being pondered. CPG will thrive with D2C.

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Small Business Retail Retail eCommerce Social Media 236

Retail TouchPoints

OCTOBER 26, 2022

The CPG (consumer-packaged goods) industry is on an exciting and transitionary path. Virtually everything about the category has changed over the last 15 years, from the way brands develop and bring products to market to how consumers learn about and purchase them. The way consumers connect with brands and products has changed too.

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Food and Beverages Multichannel Consumer Channel 220

Optimizely

APRIL 5, 2018

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers.

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B2C Consumer Shipping Costs Supplies 170

Retail TouchPoints

APRIL 13, 2021

Ethical consumer goods brand The Honest Company filed for its long-anticipated IPO on April 9, 2021. In 2020, The Honest Co. million , with 55% of the increase coming from digital channels, according to the filing. million in 2020, and the company has yet to have a profitable year since its founding. The Honest Co.

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Retail TouchPoints

OCTOBER 14, 2020

2020 has been a year marked by a series of uncertainties. Consumer behaviors have been uprooted and ecommerce has supplanted brick-and-mortar as the primary sales channel. Omnichannel brands can look to convert closed or low-traffic brick-and-mortar locations into dark stores. decrease in offline sales in 2020 3.

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