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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. Online shopping became a refuge, not because of overwhelming convenience, but because contactless commerce was necessary. One in four consumers are shopping more with small brands. on average.

Consumer 310
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Preparing for the Rise in Online Retail Returns

Retail TouchPoints

In 2021, returns cost retailers a whopping $761 billion , or almost 17% of total U.S. retail sales. But the truth is that we live in an increasingly “instant gratification hustle culture,” where consumers know precisely what they want and have high expectations. Retailers can also create a return policy that avoids waste.

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Adobe: Consumers Will Spend More Online in First 10 Months of 2021 than All of 2019

Retail TouchPoints

New data from the Adobe Digital Economy Index highlights the staying power of online shopping habits formed during the pandemic, seemingly answering one of the biggest questions of the year: will ecommerce continue to grow, or settle down to pre-pandemic levels? on smartphones (up 3.7% ) in the first eight months of 2021. YoY and up 0.1%

Consumer 209
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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

Commerce trends that were on the horizon were suddenly adopted at a brisk pace, including online food ordering, curbside pickup and BOPIS (buy online, pick up in-store). More than one-third of consumers now shop online each week, up from 28% pre-pandemic. These are four with staying power: 1.

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Top 2020 Retail Challenges and How To Future-Proof for 2021

Retail TouchPoints

The past six months have been tough, even punishing, for many retailers, but there was good news this past holiday season. According to Bazaarvoice, 81% of consumers planned to purchase holiday gifts this year, with 61% stating they would spend the same as last year. Challenge 2: Consumer Confidence — Slow to Recover.

Retail 278
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Adobe: As U.S. Ecommerce Booms, Global Online Spend Projected to Reach $4.2 Trillion in 2021

Retail TouchPoints

In March 2020, the retail (and general economic) situation looked dire, with lockdowns shuttering stores across the U.S. and retailers scrambling to scale their online offerings. In fact, in the three weeks following the ARP’s passage on March 11, 2021, U.S. Trillion in 2021. Grocery was not far behind at 3.1X

eCommerce 202
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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Listen to the session on demand.

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