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Avatar Fashions Inspire New F21 Collection

Retail TouchPoints

Forever 21 is celebrating its one year “meta-versary” with the launch of a metaverse-inspired, real-world fashion collection. Forever 21’s partnership with Roblox launched in December 2021 with the retailer intending to use the gaming platform as a testing ground for future metaverse activations. 5 through Dec.

Fashion 278
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The Post-Pandemic Fashion Industry Makeover

Retail TouchPoints

It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. 2021 will continue to be an uncertain year, with business growth slow to pick up for the industry. Fashion Resale.

Fashion 290
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Chanel to Open Dedicated Boutiques for Top Clients Following $15.6B in 2021 Revenues

Retail TouchPoints

Business of Fashion reported that the luxury fashion house will create boutiques to cater to its most supportive clients through private shops, separate from its 250 retail locations, which do not include beauty. “Our billion in revenues — an increase of 49.6% YoY for the year ending Dec.

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Claire’s Preps Kids’ TV Series as Evolution into ‘Global Fashion Brand’ Continues

Retail TouchPoints

Claire’s is teaming up with Sony Pictures Television – Kids to develop a new TV series that will expand on the retailer’s ongoing efforts to “build on its brand equity and evolve into a global fashion brand powerhouse.”

Fashion 264
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Google Highlights 2021 Trends in Shoppable Digital Magazine

Retail TouchPoints

Google Shopping has teamed up with the fashion and pop culture publication PAPER to create a shoppable digital magazine highlighting the top trends of 2021 based on Google Trends data. Readers can shop the magazine — 21of21: A Shoppable Magazine of the Trends That Defined the Year — directly in Google Shopping.

Magazine 280
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Increasing a Fashion Brand’s Revenue by 50% with SEO

Groove

Cutter and Buck is an active lifestyle fashion brand, headquartered in Seattle, Washington. Fast forward to 2021, the client had a stronger focus on creating content that would increase their website traffic through organic search. Our team began implementing SEO best practices in March 2021. Challenge accepted. The Solution.

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B2B CMOs: What’s Your Role In The Employee Value Proposition?

Forrester eCommerce

The “great resignation” of 2021 saw many companies step up their employer branding to retain coveted employees and woo talent. When economic conditions shifted in 2022 and layoffs hit tech and other sectors in a dominolike fashion, we saw some employers pivot to attitudes that reflected the sentiment, “You’re lucky to be working here.”

B2B 382