Retail TouchPoints

SEPTEMBER 19, 2023

TikTok has launched Attribution Analytics , a first-party measurement solution designed to help marketing teams understand the bottom-line impact of the social network’s advertising solutions. TikTok will continue to add new features to Attribution Analytics over time to give advertisers more insight into how their campaigns perform.

Events 255

Events Marketing Management Consumer 255

Forrester eCommerce

AUGUST 24, 2021

The four forces driving data deprecation are already making a negative impact on B2B advertising use cases. B2B advertisers must change three key processes as soon as possible to ensure advertising success and buyer experience continuity.

B2B 440

B2B 440

Forrester eCommerce

DECEMBER 28, 2022

The advertising community is giving Twitter more oxygen than it deserves since Elon Musk took over. of 2022 digital ad spend based on Forrester’s 2022 Advertising Forecast, US. The reality is that Twitter has never been a critical media channel in the overall media mix, comprising just 1.3%

Channel 195

Channel Customer 195

Forrester eCommerce

MAY 7, 2024

AI — a catchword and momentous concept — is all-consuming. It demands nearly as much energy as Argentina uses in a year, is the obsession of practically every marketer I meet, and is invoked breathlessly by those who have the most to gain and lose from it. On Alphabet’s most recent earnings call, for example, […]

Consumer 251

Consumer Marketing B2C B2B 251

Retail TouchPoints

MAY 18, 2023

Zeropark offers commerce media solutions, targeted at retail brands and agencies looking to drive incremental performance and efficient sales with sustainable, cookieless and 100% brand-safe advertising. The solutions are designed to meet consumers while they’re in a shopping mindset and at their highest moments of intent.

Retail 259

Retail Supplies Mobile Management 259

Groove

NOVEMBER 10, 2022

Second, Cordova needed to increase the CVR (conversion rate) of those who entered their site through an advertisement. Since Cordova had previously ran paid advertising campaigns, we were able to begin our work on an existing foundation. Move Away From 3rd Party Fulfillment. Our Solution. Account Optimization. Bespoke Creative.

Outdoor 370

Outdoor Accessories Merchant Services eCommerce 370

Forrester eCommerce

JULY 6, 2023

This new app is garnering initial excitement and downloads, but it still has a long road ahead to scale and retain an audience, integrate new features, and eventually monetize through advertising. The easiest part for Meta will be monetizing Threads because if […]

Download 195

Download Social Media B2C B2B 195

Forrester eCommerce

APRIL 11, 2022

B2B organizations should evaluate their paid media advertising maturity across six competencies: advertising strategy, talent and technology, audience savvy, brand/demand interlock, measurement and testing, and creative excellence.

B2B 361

B2B Technology Marketing 361

Groove

JANUARY 5, 2022

Let 2022 to be your year with pay per click advertising. Pay Per Click Advertising Platforms You Need In 2022. Here are some platforms we recommend exploring and implementing as part of your eCommerce advertising strategy this year! Google's pay per click advertising allows more than one ad per merchant to emerge in a search.

Merchant Services 370

Merchant Services PPC Social Media Shipping Costs 370

Retail TouchPoints

SEPTEMBER 13, 2023

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. advertising channels in 2022, according to a study by IAB. Criteo , Best Buy Ads , Kroger Precision Marketing , Target , Vibenomics and Colgate-Palmolive. Retail media was one of the fastest-growing U.S.

Retail 270

Retail Definition Channel Marketing 270

Kissmetrics

FEBRUARY 12, 2021

One strategy by which to do this is comparative advertising. It requires a little finesse, so before you add comparative advertising to your marketing strategy , here’s a rundown of how it works. An Overview of Comparative Advertising. Comparative advertising works best when you’re making specific, measurable comparisons.

Consumer 312

Consumer Information Presentation Other 312

Retail TouchPoints

JULY 21, 2023

The lottery is like a black box, leaving both players and advertisers in awe. For brands and advertisers in this space, the mystery is deeper. Players dream of that jackpot lifestyle while advertisers seek to comprehend the minds of those captivated by the various games that could get them there. What fuels their curiosity?

Games 205

Games Consumer Management Customer 205

Groove

DECEMBER 22, 2020

Advertising on various platforms is a great way for businesses to increase visibility and brand awareness. Whether your goal is to increase sales or drive leads, an optimized B2B advertising strategy will help to drive engagement and website traffic. B2B Advertising: What Is It? B2B Advertising With Google. businesses.

B2B 347

B2B Social Media Merchant Services Reference 347

Forrester eCommerce

FEBRUARY 4, 2021

Sitting out this year’s Super Bowl may be the safe call for advertisers. Those brave enough to bring America levity in its moment of darkness, however, will reap the rewards. This year’s Super Bowl will be unlike any other.

Other 469

Other 469

Forrester eCommerce

NOVEMBER 4, 2022

In the days following last Friday’s closing of the deal, GM paused its paid advertising on Twitter. When Twitter first announced its intent (back in April) to be acquired by Elon Musk, Forrester said that disinformation and hate speech are ultimately at stake – And that ad dollars are at risk. Soon after, IPG’s MediaBrands […].

Social Media 195

Social Media B2C Customer Marketing 195

Kissmetrics

AUGUST 5, 2021

Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. 4 Unique Attributes of Fitness Advertising. Fitness Advertising Relies Heavily on Visuals. 7 Fitness Advertising Strategies to Test.

Social Media 319

Social Media B2B Marketing B2C 319

Forrester eCommerce

MARCH 5, 2024

It’s Super Tuesday here in the U.S, where the largest number of states will be holding Presidential primaries or caucuses. By tomorrow, the two party’s Presidential nominees will likely have secured their top spots, kicking off the scene for the race to November 5. election cycles have been a spectacle in the past few […]

B2C 390

B2C Consumer Marketing Customer 390

Retail TouchPoints

MAY 12, 2023

On May 11 the parent company of Facebook , Instagram and WhatsApp unveiled several new generative AI applications for its platform that it is currently trialing with a small group of advertisers. Sample of Meta’s text generation tool. Source: Meta) What’s new now is the “generative” part of the equation.

Events 250

Events Games Marketing Operations 250

Retail TouchPoints

JANUARY 26, 2023

Department of Justice (DOJ) has filed a lawsuit against Google that accuses the tech giant of using its scale to engage in anticompetitive actions in the digital advertising industry. The DOJ, along with eight states, is seeking to “unwind [Google’s] monopolistic grip on the market, and restore competition to digital advertising.” “One

Marketing 278

Marketing Document Technology Management 278

Retail TouchPoints

OCTOBER 12, 2023

Walmart Connect , the retailer’s retail media arm, has launched a new certification program to help advertisers of all types and levels understand and adopt the company’s evolving suite of advertising solutions. That’s why we’re making it easier for our advertisers to understand and adopt our rapidly evolving solutions.

Retail 222

Retail Omnichannel Blog Improvements 222

Retail TouchPoints

SEPTEMBER 25, 2023

Shopify is expanding the reach of its merchant advertising tool Audiences to include all major advertising platforms. and Canada Shopify Plus merchants, first debuted in May 2022 , with the goal of helping brands identify and reach target customers on their preferred advertising networks.

Shopify 228

Shopify Apparel Games Other 228

Retail TouchPoints

JUNE 30, 2022

Rakuten Advertising has entered into a partnership with influencer marketing platform Mavrck that will expand Rakuten’s influencer offerings and provide program oversight, optimization and measurement for affiliate advertisers.

Management 236

Management Marketing Improvements 236

Retail TouchPoints

OCTOBER 25, 2023

Ulta Beauty is testing new smart vending tech from SOS that will expand the beauty retailer’s in-store sampling program and add in-store advertising capabilities to its retail media offerings for the first time. SOS Co-founders showcase the smart vending capability at Ulta.

Vend 211

Vend Travel Retail Marketing 211

Groove

JULY 22, 2021

There are a variety of marketing strategies out there for businesses to utilize, but there’s one in particular that consumers encounter each and every day: advertising on social media. Benefits of Advertising on Social Media. How To Enhance Your Social Media Advertising Strategy. Establish A Social Media Presence.

Social Media 284

Social Media Merchant Services eCommerce Marketing Customer Loyalty 284

Forrester eCommerce

FEBRUARY 2, 2020

If you missed my take on how Super Bowl LIV highlights the new normal agencies and advertisers face, you can read it here. There’s no shortage of media outlets pre-viewing and pre-releasing Super Bowl commercials. You can see the brands running ads during Super Bowl LIV at USA Today’s Ad Meter, Ag Age, Adweek, or […].

Marketing 415

Marketing 415

Kissmetrics

FEBRUARY 18, 2021

With no minimum advertising budget to get started, Twitter offers the chance to grow your business without significant upfront investment. Paid twitter advertising allows you to target audiences with keywords, demographics, and hashtags. The Top 10 Twitter Advertising Ideas. Make Sure Your Ads Are Creative.

Events 287

Events Social Media Demo Other 287

Forrester eCommerce

MARCH 15, 2022

Should you choose a B2C-focused advertising platform to advertise to consumers and a separate B2B-focused advertising platform to advertise to business buyers? Or, are there advertising platforms that can do both and do it well enough to cover the range of B2C and B2B use cases across your company?

B2B 195

B2B B2C Consumer Marketing 195

Forrester eCommerce

FEBRUARY 8, 2021

Advertising holds up a mirror to society, nowhere more than the premier advertising event of the year, the Super Bowl. […]. By the end of the third quarter, there wasn’t much doubt about the outcome of the game. But suspense lingered about how the ads would perform in this high-stakes contest for brands and their agencies.

Games 264

Games Events B2C Customer 264

Practical eCommerce

MARCH 1, 2024

The post Directness Wins in Advertising appeared first on Practical Ecommerce. Andrew Faris manages large Meta Ad budgets. He says the best creative emphasizes a product's benefits — clearly and directly.

eCommerce 103

eCommerce Management Marketing 103

Forrester eCommerce

JULY 11, 2023

While the conversation and action around diversity, inclusivity, and belonging spiked in 2020, CMOs still struggle with inclusive advertising practices.

B2C 150

B2C Consumer Customer Marketing 150

Forrester eCommerce

APRIL 26, 2024

Google just announced its THIRD delay to axing third-party cookies in Chrome, blaming regulatory hang-ups and a vague lack of industry readiness. We’ve been here before, and it’s not surprising that Google continues to drag its feet: According to Google’s 2023 10K, revenue from ads comprises over 75% of the company’s overall revenue.

B2C 235

B2C Customer Marketing 235

Kissmetrics

FEBRUARY 26, 2021

Coming up with Google advertising ideas is challenging. Google Ads (previously known as Google AdWords) is an advertising platform for PPC ads. Tips for Generating Google Advertising Ideas. There are a lot of components involved in generating and executing successful Google advertising campaigns. With around 3.5

Merchant Services 288

Merchant Services Mobile Social Media Multi-channel 288

Forrester eCommerce

JANUARY 21, 2022

Cory Booker) made a splash on Wednesday when they introduced the Banning Surveillance Advertising Act of 2022. Its primary goal is to limit the data that advertisers and adtech vendors can use to target advertising. Anna Eshoo, Rep. Jan Schakowsky, and Sen.

Customer 195

Customer Marketing 195

Kissmetrics

FEBRUARY 19, 2021

Before we look at LinkedIn advertising ideas, let’s talk about why LinkedIn is where you want to spend your time—and money. Why Should You Advertise on LinkedIn? Another important factor to note is how popular LinkedIn is for paid social advertising. 10 Examples of the Top 10 LinkedIn Advertising Ideas.

Banking 273

Banking Events Magazine Marketing 273

Kissmetrics

APRIL 13, 2021

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Advertising Video on Demand (AVOD)?

Subscription 274

Subscription Mobile Channel Reference 274

Forrester eCommerce

OCTOBER 28, 2021

Looking ahead to 2022, advertisers and publishers will look for ways to extend those innovations to match consumers’ willingness to experiment with new experiences and products (now at an all-time high). Learn more.

Retail 370

Retail Consumer Customer 370

Forrester eCommerce

OCTOBER 27, 2020

It’s been a rough year for advertisers, and 2021 will bring new challenges to a weary and quickly evolving industry. As advertisers attempt to reckon with the impending upheaval of data deprecation, they’ll be forced to divert attention toward more pressing — and distracting — issues that have emerged due to the COVID-19 pandemic.

B2C 299

B2C Marketing Customer 299