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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

The retail focus has shifted from mere selling to crafting connections through a blend of art and science. What was once a transactional pitstop becomes a destination inviting customers to develop a deeper connection to the brands they love. Customers become invested in earning rewards and badges. Over half of U.S.

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Personalization is Changing the Search Bar — and Retailers Need to Keep up

Retail TouchPoints

Implicit in this shift is the rise of personalization in the customer experience (CX). In fact, 64% of consumers will immediately try new products or services from companies that offer a high-quality customer experience. Recommendation enables us to find that item, faster.

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H&M’s New SoHo Location Features Secondhand Shop-in-Shop

Retail TouchPoints

The full store, measuring nearly 10,000 square feet , was designed by H&M’s in-house architectural team and takes its inspiration from the neighborhood’s well-known art galleries. To celebrate the debut, beginning Feb.

Fashion 200
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Amplifying Sound’s Role in Retail Design

Retail TouchPoints

But sound is often under appreciated when it comes to the crucial role it can play in delivering an immersive customer experience in retail. Today’s retail sound strategies involve a mix of intricate compositions, meticulously curated playlists and sound art installations.

Retail 258
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How ‘Retailtainment’ Multiplies the Impact of Experiential Spaces

Retail TouchPoints

Cosmic CAMP emphasizes the power of play and authentic interaction, while product recommendations and merchandising fall to the background. For Melissa Gonzalez, Founder of The Lionesque Group and Partner at MG2 , retailtainment is “the Willy Wonka-fication of the retail experience.

Arts 250
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Personalization: The State of the Art and Where to Start

Sailthru

One marketer could be using field insertion to include a customer’s name in an email. Another could be adding recommendations based on what other people have bought. The fourth could be thinking about an omnichannel connected experience that gets the brand closer to the customer. I think that is dangerous.

Arts 68
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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

New state-of-the-art generative AI models for text, images, high-fidelity videos and 3D assets can be trained and fine-tuned with retailers’ proprietary data, representing their specific brand and tone and with appropriate guardrails to do domain-specific tasks. Automated catalog and product descriptions.