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Key Take Aways From IAA Mobility: Repositioning The Automotive Industry Around Changing Customer Priorities

Forrester eCommerce

Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. It took place in Munich between 7-12 September 2021. The event was staged as a hybrid event. It managed to attract 400,000 ‘real’ visitors, making it one of the largest trade fairs since the pandemic started.

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How to Create Effective Automotive Inventory Ads (AIA) on Facebook

Kissmetrics

Friction prevents a customer from moving to the next stage in the sales cycle. However, fortunately, there are plenty of friction points dealerships can address before a customer ever steps on the lot. What Are Automotive Inventory Ads (AIAs)? What Are Automotive Inventory Ads (AIAs)?

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Adobe and Stellantis Expand Relationship to Reimagine Automotive Customer Experiences

365 Retail

Today’s consumers are increasingly purchasing online, and the number of people opting for vehicle leases has increased significantly. “Today’s customers have come to expect beautifully designed, personalized buying experiences, and this is particularly true in the automotive world,” said Luc Dammann, President, EMEA at Adobe.

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13 Automotive Ecommerce Sites Revving Up Online Sales

BigCommerce

With automotive ecommerce revenue growing rapidly year-over-year, more and more brands are trying to get in on the action by launching their own websites. They’re selling automotive parts, accessories, and service online for everything from sportbikes to trucks for both B2C and B2B buyers. 13 Best Automotive Ecommerce Sites.

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Navigating the Digital Automotive Industry

Pivotree Blog

By Sam Russo, Pivotree and Felix Bühner, Spryker While the state of the automotive industry has been status quo for the past few decades, change is running at Formula 1 speeds. From sci-fi to reality: Technology is transforming the automotive industry The vehicles of tomorrow will bear little resemblance to those of today.

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The Future Of Mobility Is Data, Not Cars

Forrester eCommerce

Having worked in and with the automotive industry for around 25 years, the challenges that OEMs face given their size and structures often inhibit the business agility needed to provide lasting customer value in an age of digital disruption.

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Discount Tire’s Pit Pass Concept Store Puts Customers in the Driver’s Seat

Retail TouchPoints

When Discount Tire unveiled its Atlanta Pit Pass concept store in early October 2022, it officially completed its transformation from a traditional tire retailer into a strong omnichannel leader in the automotive category. Customers remain in their vehicles for appointments, which tend to last 15 minutes or less.