BigCommerce

JUNE 15, 2017

No one wants to be held to a 12-month launch timeline costing half a million dollars or more for an ecommerce campaign, B2C site or employee site. ” –– Daniel Townsend, Founding Partner, The Plum Tree Group. Their BigCommerce website utilizes built-in Customer Groups to allow three audience segments to purchase from one website.

BigCommerce 418

BigCommerce eCommerce B2B B2C 418

Forrester eCommerce

MARCH 11, 2024

European consumers are forming four distinct groups with regard to how their consumption habits impact both the environment and their daily lives: Country-Level Stereotypes No Longer Apply: Southern Europe Leads […]

Consumer 397

Consumer Customer Experience B2C Customer 397

Retail TouchPoints

AUGUST 20, 2020

Benefiting from the digital surge accelerated by COVID-19, Alibaba Group saw a 34% increase in year-over-year revenue, reaching $21.762 billion (U.S.). Alibaba’s cross-border B2C marketplace Tmall Global has launched the Go Global 11.11 Tmall Global Pitch Fest Helps U.S. SMBs Expand Internationally. billion (U.S.)

Food and Beverages 297

Food and Beverages Beauty and Health eCommerce Toys 297

Retail TouchPoints

DECEMBER 8, 2021

A Ziff Media Group survey of more than 1,000 U.S. Whitney King is Director of Brand and Partner Marketing for Ziff Media Group , where she oversees commerce insights and thought leadership, partner and industry events, and branded content for its portfolio of publishing and shopping brands, including Mashable and PCMag.

Shipping Costs 264

Shipping Costs Food and Beverages Gifts Shipping 264

Kissmetrics

MARCH 2, 2021

To help, I’ve broken this list into B2C and B2B review sites, depending on your target buyers. Let’s start with B2C. B2C Review Sites. B2C” businesses sell goods and services directly to consumers. If you’re a B2C business, opt for popular, high-traffic review sites to maximize your exposure. Conclusion.

Merchant Services 273

Merchant Services B2C B2B Social Media 273

Groove

NOVEMBER 24, 2020

Other notable B2B features include customer groups, price lists (to provide B2B buyers a B2C-like shopping experience), purchase orders, punch out (to customize BigCommerce to your ERP), quote management, advanced search and APIs (to automatically sync data from your ERP into BigCommerce).

BigCommerce 368

BigCommerce Payments Payment Services B2B 368

Groove

DECEMBER 31, 2018

The application automatically adjusts BigCommerce customer groups and triggers coordinating HubSpot workflows based on customer needs. As a result, the brand wanted to nurture this group with a consistent and reliable incentive system. Deb Kay, Director of B2C at Cutter & Buck. How It Works.

BigCommerce 260

BigCommerce Customer B2C Events 260

Retail TouchPoints

AUGUST 29, 2023

For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. What was a surprise-and-delight experience for customers two years ago is now an expectation. And when that expectation isn’t met, it’s a big problem.

Multi-channel 246

Multi-channel Retail Customer Experience Customer Data 246

Retail TouchPoints

MAY 18, 2023

The mainstream appeal of its hand sanitizers also has sparked new revenue streams via corporate gifting and even partnerships with business clients like Equinox , Marriott Group and Victoria’s Secret. After six months of B2C sales in the U.S.,

POS 278

POS Channel B2C Social Media 278

Optimizely

MARCH 21, 2019

Narrowing down your audience will ensure you send more relevant messages to this targeted group, and send fewer emails overall. For example, if you use a B2C CRM that provides a preference center, subscribers can easily opt in and opt out as often as they like to specific messages. But it’s all based on someone else’s data.

Improvements 315

Improvements B2C Channel Article 315

Retail TouchPoints

APRIL 20, 2023

In fact, 80% of this group uses channels such as search engines, social networks and videos to research products and services before purchasing, while another 76% are influenced by posts with lots of “likes” or “good comments” on social media when deciding whether to buy something online.

Social Media 290

Social Media B2B Supplies B2C 290

Retail TouchPoints

JANUARY 18, 2023

So if [a company is] acquiring big groups of customers that aren’t going to be profitable — meaning they buy a lot, return a lot, only buy if there’s a big discount — they might be able to move a lot of inventory, but they’re going to pay kind of a double tax and probably pay a lot with ads.

eCommerce 277

eCommerce B2C Online Retail B2B 277

Optimizely

MARCH 13, 2018

Since you want to spend as much time as possible learning the latest trends and new technologies in B2C business, you have to figure out what sessions will be most valuable for your B2C business. We want to make your life easy as B2C marketer and so we combed through every session for the absolute best. 9:45AM – 10:25AM.

B2C 150

B2C Omnichannel Shipping Costs eCommerce 150

Algopix

MARCH 8, 2022

In fact, 85% of consumers indicated they will maintain their online shopping habits post-pandemic, according to a survey from the Alvarez & Marsal Consumer and Retail Group. There are three main types of eCommerce marketplaces: business-to-business (B2C), business-to-consumer (B2C), and peer-to-peer (P2P). Conclusion.

Merchant Services 78

Merchant Services Payment Services Consumer B2C 78

365 Retail

APRIL 4, 2024

Providing excellent customer service, whether you’re working within a B2B or B2C focussed industry remains paramount for successful business growth and retention. Georgia Hartley-Brewer, Senior Consultant at people advisory business New Street Consulting Group examines the reasoning behind this upwards industry trend.

Multichannel 57

Multichannel Merchant Services Retail Supplies 57

Groove

JANUARY 19, 2022

Rather than being the brand that’s known to bombard it’s entire subscriber list with generic emails, try creating buyer personas and using audience segmentation to split a comprehensive list into different groups, or segments. Also, use intriguing subject lines and product recommendations to personalize your email marketing strategy.

eCommerce 370

eCommerce Merchant Services Customer Payment Services 370

GetElastic

NOVEMBER 16, 2021

In addition, this brand wanted a phased roll out: once their B2B and B2C online businesses were stable, they planned to eventually include their commercial line of business, which was at the time solely in the domain of direct Sales interactions. Sure, why not. So, complex and dynamic, personalized catalog segmentation.

Management 145

Management B2C B2B Fulfillment 145

GetElastic

NOVEMBER 16, 2021

In addition, this brand wanted a phased roll out: once their B2B and B2C online businesses were stable, they planned to eventually include their commercial line of business, which was at the time solely in the domain of direct Sales interactions. Sure, why not. So, complex and dynamic, personalized catalog segmentation.

B2C 145

B2C B2B Fulfillment Books 145

Retail TouchPoints

JUNE 23, 2020

Identify success stories by grouping relevant performance metrics together. For example, you can show how far your brand message traveled by grouping reach, impressions, shares and referral traffic. Roy has provided strategic content marketing advice to B2C brands like Intermix, Havaianas, True Religion, Wilton, Radio Flyer and more.

Marketing 279

Marketing B2C Document Travel 279

Optimizely

SEPTEMBER 7, 2017

Many people think of B2C marketing segmentation in just one way: separating buyers into chunks and emailing them a kind-of-personalized message. With the right data behind your B2C marketing, you can create detailed and dynamic segments and drive far better results for your ecommerce business. If your grandfather was a marketer.).

Customer 170

Customer B2C Omnichannel Accessories 170

lateshipment

APRIL 8, 2022

Analysts expect the value of the business-to-customer (B2C) market to reach over $7 trillion in 2030. Customers consider packaging almost as important as the products inside in the opinion of the GWP Group. The continued increase of e-commerce enterprises will make it more challenging for companies to stand out from the rest.

eCommerce 130

eCommerce Merchant Services Social Media Customer Retention 130

Retail Technology Review

AUGUST 9, 2018

Descartes Systems Group announced that B+S Logistik, the German logistics service provider, has expanded its contract logistics business with new business-to-consumer (B2C) ecommerce operations using the Descartes pixi* warehouse management solution (WMS) to support order fulfilment in fashion, food distribution and other segments.

Management 87

Management Order Fulfillment B2C eCommerce 87

Kissmetrics

SEPTEMBER 29, 2020

The company has achieved impressive results for their tech, B2B and B2C clients. What makes Sociallyin different from other agencies is that they also offer multilingual social media management: They work with brands in both the B2B and B2C spaces. Overall, you need a credible group of experts that are able to meet your needs.

Social Media 331

Social Media Marketing B2B eCommerce 331

Optimizely

AUGUST 31, 2017

As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. Is there a possible group that may be offended or upset by a campaign? Don’t offer irrelevant content.

eCommerce 199

eCommerce B2C Gifts Marketing 199

ESW

DECEMBER 4, 2023

ESW is an Asendia Group company, a joint venture between La Poste and Swiss Post. Headquartered in Dublin, Ireland, ESW has global offices in the US, UK, Spain, France, Italy, Japan, Hong Kong and Singapore.

Merchant Services 88

Merchant Services Payment Services Technology Shipping Costs 88

Optimizely

OCTOBER 17, 2017

If you’re like most B2C marketers, you’re probably already planning out the perfect email marketing strategy for Black Friday. Consider sending a “VIP opt-in email” — target that group a max of 3-5 times for flash sales, and non-opt-ins, only once. But how do you build out the perfect email flow to convert buyers?

B2C 341

B2C Marketing eCommerce Marketing Customer 341

Forrester eCommerce

DECEMBER 13, 2022

While well-intentioned, it too narrowly focused media dollars solely on minority-owned media groups and away from other critical […]. To better reflect the diversity of brands’ audiences and create a more equitable media ecosystem.

Other 195

Other Channel B2C Marketing 195

Forrester eCommerce

JUNE 29, 2020

Now, it’s moving beyond consumer-facing brands and groups. NIST Commits To Renaming Racially Suggestive Technology Terms From Aunt Jemima and Uncle Ben’s to Lady Antebellum and the Dixie Chicks, we’ve seen a wave of rebranding sparked by ongoing anti-racism protests.

Marketing 375

Marketing Technology Consumer Customer Experience 375

Forrester eCommerce

JULY 6, 2022

In our 23-criterion evaluation of global Adobe services partners, we identified the 10 most significant ones — Accenture, Capgemini, Cognizant, Deloitte, dentsu, IBM, Infosys, Publicis Groupe, Tata Consultancy Services (TCS), and WPP — and researched, analyzed, and scored them […].

Customer Experience 195

Customer Experience B2C Technology Marketing 195

Optimizely

APRIL 25, 2019

Once you’ve created the segment in your B2C CRM , it can sync directly with Facebook’s ad platform to create a custom audience across both Facebook and Instagram. This also means that the ads are always relevant and targeting the correct group of people. Facebook segment sync.

Customer 150

Customer B2C Customer Loyalty Social Media 150

365 Retail

MARCH 8, 2023

Roland Palmer, General Manager, UK, Benelux & Nordics, Alibaba Group Looking to 2023, here are the top five emerging e-commerce trends that are likely to gain traction. Market research firm Forrester predicts a fifth of B2C brands in China will use digital idols to improve consumers’ shopping experiences in 2023.

eCommerce 70

eCommerce Outdoor eCommerce Marketing Hobbies 70

BigCommerce

JULY 11, 2017

In this guide, we’ll talk through the following, to help you understand the value of B2B SEO for your ecommerce (or soon-to-be ecommerce) business: B2B vs. B2C: What’s the difference? B2B vs. B2C SEO: What’s the Difference? Why we love it: The fastest, most accurate way we know of to see what massive groups of people are talking about.

SEO 416

SEO B2B Shipping Costs B2C 416

Optimizely

OCTOBER 25, 2018

But while most people fall victim to hyperbolic discounting, a small group of people will still hold out for the larger reward, also known as present bias. How hyperbolic discounting applies to B2C marketers. You might be thinking that’s a lot of psychology for a marketing blog post. Use hyperbolic discounting to your advantage.

eCommerce 218

eCommerce Payment Services B2C Presentation 218

FastSpring

NOVEMBER 15, 2018

Business-to-consumer (B2C). Many experts lump B2B and B2G together, calling them B2B as a group. So really, your choice is between B2C and B2B: selling to individual people or selling to businesses. In the B2C model, your business sells directly to the end consumer. B2C Model Characteristics: Easy to understand.

B2C 60

B2C eCommerce B2B Subscription 60

GetElastic

SEPTEMBER 14, 2021

With the release of these new innovations, Elastic Path is making it easy to support your complex eCommerce strategy across multiple business models such as B2C, B2B, B2B2C, and DTC. Catalog Composer will be key in managing catalogs across your B2B, B2C and B2B2C business models 5x faster than any other eCommerce solution.

B2C 113

B2C B2B Gifts Management 113

Pivotree Blog

JUNE 14, 2022

commercetools is the leading product portfolio of highly customized experiences for next-generation B2C and B2B commerce. Pivotree has been helping B2C and B2B enterprise customers to adapt to the fast-changing world of frictionless commerce. For more information, visit www.pivotree.com. About commercetools.

B2C 52

B2C Customer B2B Telecommunications 52

GetElastic

AUGUST 10, 2021

According to the Aberdeen group , “companies with extremely strong omnichannel customer engagement retain on?average Zurich Insurance Group. Zurich Insurance Group. It was a clunky and difficult system that inevitably hindered Zurich Insurance Group from being able to hire and onboard new agents. Bank of America.

Omnichannel 148

Omnichannel Multi-channel Banking Food and Beverages 148