RTP blog

JULY 17, 2017

By Peter Zaballos, SPS Commerce The Digital Consumer Age Of Retail The retail industry has entered a new era – the Digital Consumer Age of Retail. Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way people shop today.

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RTP blog

SEPTEMBER 23, 2019

By Zach Morrison, Tinuiti Millennials and Gen Z consumers have over $200 billion in buying power, but to effectively market to both generations it’s important to know how they differ from each other, including what they buy and how they shop. Shopping trends often follow the consumer through their life stages.

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Liveintent

SEPTEMBER 17, 2019

Evaluating new partnership channels can be challenging. That’s why we assembled a panel of some of our fastest-growing direct-to-consumer customers to ask them to share some of the lessons they’ve learned about pursuing new acquisition channels. Our experts weigh in below. Watch the complete webinar below.

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Algopix

SEPTEMBER 12, 2023

However, as many sellers on Amazon are facing the issue of manually having to add their product listings to the catalog only one at a time, it can surely be a time-consuming and tedious process without the right tools at hand. Sellbrite works with well known online marketplaces and shopping carts, including Amazon, eBay, Walmart, and Shopify.

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Multi-channel eCommerce Shipping Costs eCommerce Software 95

Wiser

FEBRUARY 23, 2024

In a recent panel discussion hosted by Wiser Solutions, senior leaders at brand manufacturers and retailers shed light on the delicate interplay between direct-to-consumer (D2C) channels and traditional retail partnerships.

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Algopix

NOVEMBER 8, 2023

For sellers looking to tap into the vast consumer market, the choice between Amazon and Walmart is a critical one. With the convenience of online shopping, consumers have flocked to digital marketplaces in search of products that meet their needs. The rise of e-commerce has forever changed the retail landscape.

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eCommerce Multi-channel Shipping Costs eCommerce Platforms 121

ESW

AUGUST 18, 2023

Rather, every detail of the shopper journey – from demand generation to last-mile delivery – is part of a multi-local commerce implementation. What is Multi-Local Commerce? Multi-local commerce prioritises the shopper. Multi-local commerce prioritises the shopper. It puts customers at the center of decision-making.

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Merchant Services Shipping Costs Payment Services Multi-channel 141

GetElastic

MAY 18, 2022

Post-pandemic, brands have a surmounting pressure to re-evaluate their channel and sales strategies as direct-to-consumer (D2C) channel adoption increases, and the need for a nurturing customer experience is in demand. In this blog we break it down into three steps: Step One: Your Current State. Learn More.

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ESW

MARCH 5, 2024

Omnichannel logistics provides the backbone for a multi-faceted shopper’s journey, ensuring that every touchpoint is not only connected but also seamlessly enhances the customer experience. It also provides consistent and convenient service across physical and online channels throughout the purchase journey.

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Omnichannel Multi-channel Retail Shipping Costs 88

Retail TouchPoints

JUNE 30, 2023

Understanding this process and implementing a relationship and engagement strategy has been a priority for us as we create a dialogue with our consumers that is more than just a transaction. Those include one from Danielle Moss, Co-founder of the popular lifestyle blog The Everygirl , who described how her great-aunt inspired her as a mom.

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Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. Ryan Flannagan – Nuanced Media Ryan Flannagan at Nuanced Media is distinguished for his deep understanding of multi-channel eCommerce strategies.

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RTP blog

MARCH 19, 2018

Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.” Technology is changing the way we live, the way consumers shop and the way retailers need to operate.

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BigCommerce

AUGUST 13, 2018

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Consumers Are Shopping in More Locations Than Ever. Channel loyalty has become a thing of the past.

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RTP blog

AUGUST 2, 2019

By July, you’ve likely started campaign and channel planning, and even considered some newer technologies such as Alexa skills or AR/VR. The challenge is unlocking its value by making it scale across channels. You’re already investing in content — but it’s locked in silos Is your content reusable across channels? Absolutely.

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Omnisend

DECEMBER 14, 2023

Selling on multiple channels need not cost a fortune if you do it right. In fact, selling on multiple channels should bring in more value than the cost you’ll incur on setting up those retail channels. Any business in today’s digital world should be utilizing multiple sales channels instead of relying only on their websites.

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Multichannel Social Media Payment Services Shipping Costs 78

ROI Revolution

SEPTEMBER 19, 2023

Embracing a multi-channel programmatic marketing strategy is no longer an option. 75% of shoppers use multiple channels before making a purchase. To engage your audience, you need to diversify your marketing efforts and utilize emerging channels. It’s time to embrace a multi-channel approach.

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RTP blog

JANUARY 9, 2019

However, the word still conveys an important truth: retailers must take every action possible to maximize customer engagement opportunities across both traditional and emerging channels. Granted, “omnichannel” is better than its predecessors, “multi-channel” and “cross-channel,” but all are holdovers from the days when: 1.

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Kissmetrics

JANUARY 25, 2021

The Etsy search function is engineered to connect consumers with the products they’re looking for using two distinct factors: ranking and query matching. Query matching refers to how effectively a potential consumer’s search term pairs with Etsy’s inventory listings. How Etsy Search Works. 10 Tips for Etsy SEO.

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Groove

AUGUST 22, 2022

By offering your perishable products directly to consumers outside of your existing in-person sales channels, you will earn new brand champions without sacrificing profit margins to middle-men and chain grocery stores. Shopify is the most widely used eCommerce platform on the market at the time of writing this blog.

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Shipping Costs Shipping Food and Beverages Merchant Services 195

Omnisend

JUNE 4, 2021

Understanding SMS reliability and how to improve upon it are key to making this communication channel shine. More ecommerce marketers are viewing it as a valuable communications channel. As with any other marketing channel, some messages will fail to reach everyone in your target audience. What is SMS Deliverability?

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Kissmetrics

FEBRUARY 24, 2018

million blog posts were written today. The market is flooded with blog articles. And while blog competition increases, click-throughs on display ads have continued to decrease. By 2021, video traffic will account for 82% of all consumer Internet traffic. Capitalize on consumer behavior like Dollar Shave Club did.

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ESW

JULY 6, 2023

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. Essentially, The Amazon Effect refers to the ways in which consumer expectations have changed as a result of shopping with the dominant online marketplace.

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eCommerce Payment Services Customer Shipping Costs 139

ESW

APRIL 11, 2023

As a result, people flocked to the great outdoors like never before and outdoor brands with DTC channels saw revenues skyrocket. With brick-and-mortar stores shut down, consumers flocked online for outdoor gear. Reports show 87% of outdoor consumers consider sustainability when purchasing a product and are willing to pay more for it.

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Outdoor Multi-channel Shipping Costs Apparel 88

Omnisend

JULY 27, 2021

While the loss of third-party cookies undoubtedly poses a challenge, digital advertisers can still use a variety of tools to help track activity across multiple channels. Many advertisers have grown accustomed to a multi-touch attribution model, which attempts to identify the contribution of each touchpoint to an eventual sale.

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Wiser

JULY 6, 2021

Smart shelves, on the other hand, incorporate digital signage, RFID technology, weight sensors, and other gadgets to elevate the shelf into a holistic, multi-purposed selling tool. For this blog, we want to talk more about the pricing implications of smart shelves. Pricing is also greatly benefitted by a digital retail environment.

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Multi-channel Food and Beverages Technology Omnichannel 158

PFS

DECEMBER 6, 2017

Conflict is on the rise in commerce today – and I am referring to a particularly pernicious type that sows confusion and strains sales: Channel conflict. Paths to purchase are increasingly multi-directional. No branded web store is available for consumers to buy direct. Direct and indirect channels can co-exist peacefully.

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Kissmetrics

SEPTEMBER 1, 2021

However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. However, you can’t just create the occasional blog post or paid ad and hope to generate results. With B2B, you’re targeting other businesses, whereas, with B2C, you’re targeting individual consumers. The answer?

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RTP blog

DECEMBER 19, 2017

They can make the store more convenient, or they can make it more entertaining.” 
 Leslie Hand, IDC 2010: “The target customer is the ‘omni-channel’ shopper, an evolution of the multi-channel consumer, who wants to use all channels — store, catalog call center, Web and mobile — simultaneously, not each channel in parallel.”

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RETAIL MANAGEMENT SOFTWARE

DECEMBER 4, 2023

The holiday season of 2023 promises to be a mixed bag of discounts, smart spending and changes in consumer behavior. Strategic discounts, limited-time offers, and bundled promotions are some of the tactics employed to not only attract price-conscious consumers but also to create a sense of urgency that encourages immediate purchases.

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Shipping Costs Social Media Retail Multi-channel 83

GetElastic

SEPTEMBER 1, 2021

Some of the key B2B consumer trends we’re seeing today include: Online shopping is here to stay and customers are showing preferences for digital self-service. Consumers are looking for convenience in their ecommerce experience - fast and free shipping. Company to consumer messaging. Fantastic blog content. Offer bundles.

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Kissmetrics

MARCH 12, 2021

During your influencer campaign, the influencer posts about your product or service, sharing their review or recommendations on a blog, social media, or other platforms. So, then, they may Google your company and read a blog entry. Radha Beauty took a real-time, multi-personality approach to their integrated campaign.

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Omnisend

MAY 10, 2023

Email gives brands an opportunity to reach customers over a channel they check voluntarily, without being too intrusive. In this blog, we evaluate two great email marketing tools out there: Omnisend and Dotdigital. Reading Time: 9 minutes Email marketing tools form the core of a modern brand’s marketing strategy.

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RETAIL MANAGEMENT SOFTWARE

OCTOBER 22, 2020

While brick and mortar stores still play a strategic role in this market vertical, online shopping has skyrocketed, and with $294 billion expected in online home furnishing sales by 2022, retail store owners can no longer afford to miss out on the opportunity to ramp up their cross-channel game plans. What is cross-channel retailing?

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GetElastic

APRIL 3, 2023

In this blog, I’ll share some of the key trends and learnings from the showfloor. Today’s market requires the flexibility to reach customers across touchpoints and channels whether through mobile, in-person, or in-store. What does a unified customer experience look like? We handle the hosting, management and monitoring.

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GetElastic

SEPTEMBER 3, 2019

To drive business growth in saturated consumer markets, service providers will need to leverage 5G to offer new services and monetize every interaction with subscribers. Service providers will be able to leverage 5G capabilities to engage in complex multi-tiered partner-enabled business models. Mass market. Differentiated Connectivity.

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Ecommerce Platforms

FEBRUARY 16, 2023

Let's dive into the meat and potatoes of this blog post! As you probably know, Shopify is a cloud-based, multi-channel commerce platform designed to help businesses create and manage their online store and e-commerce operations. As such, it garners consumer trust. Does that sound good?

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Shopify Merchant Services Payment Services Shipping Costs 104

RTP blog

OCTOBER 3, 2018

It’s no secret to anyone following retail that e-Commerce is evolving rapidly (along with the store experience), particularly as the channels continue to converge. Retailers also need to focus on how AI/machine learning and social commerce are impacting customer acquisition and retention.

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