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How bonuses and incentives help customer retention 

365 Retail

Many companies gauge their performance by evaluating new client acquisitions or expanding their customer base. The larger the number of customers, the more successful they consider themselves a business. What is customer retention? Why is customer retention crucial for businesses? The theory is valid.

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eCommerce Customer Retention study. Key findings.

Omniconvert

In the sense that we actually go outside and talk to our customers. While at Magento Live Europe 2018, Valentin realized it’s a good opportunity to validate his customer retention hypothesis with the eCommerce professionals onsite. Key findings. appeared first on eCommerce Growth Blog.

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Rewards Case Study: DICK'S Sporting Goods and Nike Team Up on Customer Loyalty

Smile.io

DICK’S Sporting Goods and Nike recently announced they would be taking their long-standing business relationship to the next level by partnering on customer loyalty. Customers of DICK’S and Nike can now link their DICK’S’ ScoreCard and Nike Membership loyalty program accounts to unlock exclusive products, events, and offers.

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Rewards Case Study: Sephora’s Beauty Insider

Smile.io

By breaking customers into distinct groups, you can use each tier to challenge shoppers to see if they can reach that next milestone. You want your most loyal customer to feel like they achieved something that others could not, and inspire your other customers to strive to get there.

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Rewards Case Study: tarte perks

Smile.io

So how did this company build such a loyal following of customers surrounded by so many competitors? Tarte's community-building strategy is a large piece of the brand’s loyalty puzzle, with their customer retention program, tarte perks helping the cause.

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The Otter journey in eCommerce Customer Retention

Omniconvert

For me, the Otter story started almost a year ago when I joined Valentin and Cristi Movila (eCommerce Director at Otter Shoes) in one of their initial talks about customer retention. At that time they were thinking of ways to use the raw data they have to differentiate and treat customers better and according to their needs.

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Omni x Otter – Ep 1 – Why focus on customer retention?

Omniconvert

We spent the last couple of months trying to understand customer retention, how important this is for an eCommerce and the strategies used. We also looked at thought leaders and read papers and ebooks and articles talking about retention. appeared first on eCommerce Growth Blog.