Retail TouchPoints

MARCH 9, 2023

Now owned by the SPARC Group (a joint venture between brand management firm Authentic Brands Group (ABG) and mall operator Simon Properties ), Forever 21 has spent the last few years refining its image and business model to avoid a repetition of its 2019 bankruptcy. You’ve got to have great product and a great experience.”

Omnichannel 272

Omnichannel Social Media Mobile Fashion 272

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). The term commerce also is broad enough to encompass new media offerings from consumer-focused companies that are not traditional retailers.

Retail 267

Retail Social Media Multi-channel Channel 267

Pivotree Blog

OCTOBER 17, 2022

Have you mapped your customer journey lately? But the wild ride almost always starts the same: a customer finds your product or brand. . As consumers, we all understand the drive to find products that meet our needs. 5: Make Social Channels a Priority. Marketplaces are also a favorite channel for product search. .

Channel 98

Channel Customer eCommerce SEO 98

365 Retail

JUNE 7, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences.

Customer Experience 71

Customer Experience Customer Customer Data Customer Loyalty 71

365 Retail

MAY 10, 2024

Understand the journey: Today’s customer journey is hardly straightforward. Your customers are interacting with your brand across a wide range of digital and physical channels. It’s one of your most powerful customer acquisition tools. How can first-party data help me target my campaigns more effectively?

White Paper 104

White Paper Retail Information Customer Data 104

Kissmetrics

JANUARY 17, 2022

Most marketers use the strategy on multiple channels. The point of personalized marketing is to understand your customers more and how they like to communicate so you can better engage them in the busy online world. This is a technique marketers use to divide their list into smaller groups or segments. past purchases.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data . Stand Out Beyond Free Shipping .

Customer Loyalty 195

Customer Loyalty Customer Retail Shipping Costs 195

Retail TouchPoints

FEBRUARY 28, 2024

Here are a few key benefits of predesigned, prebuilt data models: Time and cost savings: Employing predefined and prebuilt data models can save time while achieving useful analytical and behavioral models. Analysts save time that would otherwise be spent developing data models from scratch.

Toys 209

Toys Supplies Improvements Marketing 209

Retail TouchPoints

FEBRUARY 18, 2022

“We’ve talked for many years about how digital channels influence the buying journey whether or not the consumer ends up buying in a digital channel versus a physical one. Cost optimization has become more important, but those digital channel costs are higher than they were before,” he said. “

eCommerce 294

eCommerce Shipping Costs Channel Operations 294

Retail TouchPoints

AUGUST 30, 2023

This annual study of commerce trends benchmarks how 120 retailers and brands perform against more than 200 criteria across web, mobile, in-store and cross-channel experiences. Building a relationship beyond just transactions will prevent customers from purchasing based solely on discounts, which can ultimately hurt a retailer’s bottom line.

Shipping Costs 215

Shipping Costs Improvements Live Chat Retail 215

UpSellIt

AUGUST 23, 2023

Personalization has become a key element for ecommerce brands to stand out and create meaningful connections with their customers. With ever-evolving technologies and shifting consumer behaviors, it’s crucial to implement effective targeting tactics to maximize your sales potential.

eCommerce 126

eCommerce Recommendation Omnichannel Customer Data 126

Retail TouchPoints

MARCH 25, 2022

This group, known as Generation Z, represent a buying power of $44 billion. Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. There are approximately 67 million people in the U.S.

Payments 258

Payments Payment Services Social Media Electronics 258

OracleBlogs

APRIL 16, 2020

Today, retail marketers are challenged to connect with consumers in new and changing ways as traditional channels wane in light of the current situation. As retailers adjust their marketing efforts, the role of customer loyalty has become more important than ever. Use external data services to enrich customer data.

Consumer 59

Consumer Customer Loyalty Arts Reference 59

ChannelAdvisor

JULY 13, 2020

As the direct-to-consumer (D2C) movement rolls on with ever-increasing momentum, a few clear brand engagement strategies and successful trends are emerging. . In addition, brands with strategic growth plans understand when and how to capture and utilize that all-important first-party customer data. Pop-Up Shops.

Consumer 59

Consumer eCommerce Social Media Fashion 59

Optimizely

NOVEMBER 30, 2017

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. How will you be analyzing customer data? In 2018, customer marketers will realize the one metric to measure is repeat purchase rate. So what should you be thinking about as you move into 2018?

B2C 186

B2C Marketing Channel Customer Data 186

ChannelAdvisor

JULY 13, 2020

As the direct-to-consumer (D2C) movement rolls on with ever-increasing momentum, a few clear brand engagement strategies and successful trends are emerging. . In addition, brands with strategic growth plans understand when and how to capture and utilize that all-important first-party customer data. Pop-Up Shops.

Consumer 52

Consumer eCommerce Social Media Fashion 52

ESW

NOVEMBER 26, 2018

There’s no question that eCommerce is opening up a literal world of opportunities for consumer brands. As Gideon Spanier at Raconteur points out, direct-to-consumer (DTC) brands are “dominating” in retail precisely because they are building relationships with consumers. That’s how you stayed top-of-mind with consumers.

Consumer 94

Consumer eCommerce Electronics Customer Experience 94

Retail TouchPoints

NOVEMBER 9, 2023

(Photo credit: adobe.stock.com) A combination of ecommerce platform and affiliate marketing hub, Bookshop.org sells directly to readers, but its most important customers are independent booksellers, helping them easily digitize their business and leverage their power as a group to create a compelling alternative to Amazon.

Small Business Retail 295

Small Business Retail Books Shipping Costs eCommerce 295

365 Retail

FEBRUARY 23, 2022

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. 45% of consumers streamed live television at least weekly, up from 20% in 2017. . The subscription phenomenon.

Subscription 103

Subscription Payment Services Marketing Multi-channel 103

Retail TouchPoints

JUNE 23, 2022

However, with the prevailing winds of retail moving in the direction of “channel integration,” “omnichannel,” “frictionless experiences,” (insert your favorite buzzword here), the broad consensus among retail experts is that ecommerce spinoffs are a terrible idea. This strategy could hold water. Is E-Separation Already a Thing of the Past?

eCommerce 262

eCommerce Omnichannel Channel Department Stores 262

Liveintent

OCTOBER 24, 2022

What is a single customer view? A single customer view, also known as a 360 degree customer view or a unified customer view, is a comprehensive collection of data gathered from various channels that’s connected to one individual. What are the benefits of a single customer view? The result?

Customer 62

Customer Customer Data Channel Improvements 62

Kissmetrics

JANUARY 6, 2021

Profit margins on consumer packaged goods (CPG) have taken a tumble in the past few years. For Consumers. The first benefit is it offers better price control for customers. Originally known as the Consumer Value Store, CVS has become a force to reckon with on the American retail scene.

Retail 362

Retail eCommerce Banking Customer Data 362

Wiser

AUGUST 28, 2023

Here are some valuable insights and practical steps on how to enhance your retail assortment, ensuring it resonates with evolving consumer trends and stands out in a competitive marketplace. Understand the demographics, psychographics, and buying behavior of your potential customers. What age group are they in?

Retail 146

Retail Fashion Information Customer Data 146

Algopix

MARCH 30, 2022

But the products customers buy on eCommerce websites also have attributes that define them — attributes that affect consumer decisions about which products they purchase. Put simply, eCommerce product-related attributes are specific product characteristics that define a particular product or group of products. Reduce Returns.

eCommerce 78

eCommerce Recommendation Information Channel 78

365 Retail

NOVEMBER 25, 2022

Bodo, the eCommerce delivery platform, is planning to transform the sector with customer-centric 1 hour and same day sustainable delivery. With nearly half (46%) of consumers abandoning their shopping carts if delivery waits are too long, bodo is tackling this issue for brands with its plug-in at checkout. seed round.

Shopping Carts 58

Shopping Carts Magento WooCommerce Fulfillment 58

Liveintent

JANUARY 8, 2021

As a result, they miss out on opportunities to build a comprehensive view of their customers, effectively track journeys across platforms, and deliver personalized experiences. Amongst the top priority segments were: Specific age groups like seniors, millennials, and Gen Z. Index key owned data to outside data sources.

Home Furnishings 121

Home Furnishings Social Media Technology Operations 121

Liveintent

NOVEMBER 15, 2021

Lookalike Audiences is LiveIntent’s lookalike modeling solution that helps marketers reach and acquire new customers with precision targeting. Keep reading to learn how to leverage Lookalike Audiences in the email channel to achieve your business goals. What are Lookalike Audiences and how does it work? Precise yet scalable.

Customer 71

Customer Channel Consumer Customer Data 71

Ecommerce Platforms

FEBRUARY 16, 2023

As you probably know, Shopify is a cloud-based, multi-channel commerce platform designed to help businesses create and manage their online store and e-commerce operations. However, the point remains that there’s enormous potential to engage with new customers. As such, it garners consumer trust.

Shopify 104

Shopify Merchant Services Payment Services Shipping Costs 104

RTP blog

APRIL 16, 2018

Study And Segment Customers More Precisely With complete positive data, you can move beyond the more general data you have on people who have opted into your email list and social media channels, many of whom may not be proven customers. They save time hunting for kids’ shoes and you can boost your sales.

Shipping Costs 150

Shipping Costs Merchant Services Customer eCommerce 150

Liveintent

NOVEMBER 15, 2021

Lookalike Audiences is LiveIntent’s lookalike modeling solution that helps marketers reach and acquire new customers with precision targeting. Keep reading to learn how to leverage Lookalike Audiences in the programmatic email channel to achieve your business goals. What are Lookalike Audiences and how does it work?

Customer 71

Customer Channel Management Consumer 71

Optimizely

JUNE 10, 2020

Loyalty and rewards programs are great ways to show your customers that you appreciate them and to encourage future purchases. And consumers are looking for loyalty programs — according to Yotpo , 90% of shoppers surveyed would join loyalty programs from their favorite brands.

Customer Loyalty 195

Customer Loyalty eCommerce X-cart Outdoor 195

Ecommerce Platforms

JANUARY 12, 2021

Once you log into your account, the dashboard will display all relevant data summaries related to your selected product subscription. NetSuite groups data sets into expandable interfaces known as “portlets”. Like KPIs, Metrics and Scorecards, revenue, customer data, or invoice-related data. Order Management.

Payment Services 118

Payment Services Merchant Services Shipping Costs Payments 118

Optimizely

AUGUST 31, 2017

Learn from these companies how NOT to target consumers, and instead focus on making your marketing truly personalized. So much so, the customer screencapped the ad and shared it with their followers on Twitter, publicly shaming the company for their marketing tactics. Don’t become a tragedy. Don’t offer irrelevant content.

eCommerce 199

eCommerce B2C Gifts Marketing 199

Omnisend

MAY 7, 2020

Companies today are in a constant battle for consumers’ attention—but getting that attention isn’t easy. As consumers are increasingly being exposed to generic marketing and distraction only a fingertip away, marketers need to find ways to stand out and from the crowd and provide relevant, personalized and attention-grabbing messaging.

Demo 88

Demo Customer Data Information Marketing 88

Dynamic Action

JUNE 16, 2023

Analytics tools can process high amounts of data that deliver clear direction and decisions backed up by both internal and external sources, so there is less risk of error. A customer-centric strategy is necessary, but for a smaller headcount, considering social media data or consumer habits can sometimes fall low on the priority list.

Retail 62

Retail Social Media eCommerce Platforms Information 62

MagentoBrain

MAY 23, 2023

It provides customers with rewards for repeat purchases, which can help increase their attachment to your brand. A well-designed loyalty program can also help you collect valuable customer data and insights, which can inform your marketing and sales strategies. Highlight the benefits of the program and explain how it works.

Social Media 52

Social Media Customer Loyalty Customer Data Improvements 52

365 Retail

JULY 5, 2022

Some customers may want to spend with you, but don’t have as much disposable income as before. How do you keep these groups engaged with your brand? For example, offer points to customers that write product reviews or share your content on social media. This will help all of your customer feel appreciated. . No Checkout.

Customer Loyalty 71

Customer Loyalty Customer Retail Banking 71